Facebook Updates Follow Button: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Redesigns Follow Button and Like Box: “Similar to the Like and Share buttons, the Follow button and the Like [...]



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Story as Strategy: How Social Storytelling Leads to Business

Do you use storytelling in your business? Are you wondering how to use stories in your social strategy? To learn how you can use stories to sell, I interview Gary Vaynerchuk for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media [...]



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20 Instagram Apps to Enhance Your Photos and Videos

Does your business use Instagram? Are you looking for apps to help you create unique images and video for your Instagram feed? In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram. Why Instagram Apps? Instagram recently passed 150 million active users. To create [...]



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5 Ways Twitter Chats Can Help Your Business

Does your business use Twitter? Have you considered using Twitter chats as a marketing tool? As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace. While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also [...]



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6 New Google Analytics Features for Marketers

Do you use Google Analytics to help you make marketing decisions? Are you familiar with the latest changes in Google Analytics? Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports. For marketers who used the information to guide their marketing and [...]



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LinkedIn Introduces Showcase Pages: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Announces Showcase Pages: LinkedIn’s new Showcase Pages “are dedicated pages that allow companies to highlight different aspects [...]



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StumbleUpon Marketing: How to Drive More Traffic to Your Content

Do you use StumbleUpon for your business? Are you wondering how you can use StumbleUpon to drive more traffic to your content? To learn how your business can benefit from StumbleUpon, I interview Nick Robinson for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a [...]



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7 Niche Social Networks for Strategic Networking

Do you find it hard to connect with your ideal audience using the larger social networks? Have you considered a smaller social network? In this article, you’ll find 7 niche social networks built to serve specialized markets. Why Niche Social Networks? Ask almost anyone what to include in your social media strategy and you’re likely [...]



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5 Ways to Get Your Pins Noticed on Pinterest

Is Pinterest important to your business? Do you want to get your pins in front of more people? In this article, I’ll show you 5 ways to get your pins noticed on Pinterest. Why Pinterest? Pinterest has over 70 million users globally. The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. [...]



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How to Draw People to Your Facebook Page Again and Again

Are you looking for creative ways to bring people to your Facebook page? Does your business use Facebook to connect with people? Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page. In this article you’ll learn how 6 types of Facebook apps keep your [...]



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Blog to Book to Business: How to Live Your Dream

Do you dream of writing a book? Are you wondering how publishing a book can help you grow your business? To learn how you can combine your passion with your business, I interview Jeff Goins for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a [...]



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How to Sell on Facebook Using Images

Do you use Facebook to promote sales for your business? Are you looking for ways to increase revenue with Facebook? In this article, you’ll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales. Why Images? According to Lab42, the number-one reason people like a [...]



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How a Winery Uses Social Media to Increase Sales and Brand Loyalty

How can wineries use social media to increase sales when the law prohibits them from giving away product samples? Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty. Wineries face special challenges in promoting [...]



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18 Social Media Marketing Tips From the Pros

Would you like to improve your social media marketing? Are you wondering what social media marketing tactics the pros like to use? We asked top social media pros to share their hottest social media marketing tactics. In this article, you’ll discover strategies the pros use to boost their social media marketing. #1: Stay Top of [...]



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How to Improve Your Facebook Marketing Using Facebook Insights

Do you manage a Facebook page? Are you overwhelmed by the amount of statistics you have access to in Facebook Insights? Would you like to know the statistics you need to track to help you boost your growth and visibility? In this article, I’ll show you six ways to improve your Facebook page performance with [...]



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Facebook Changes Like Buttons: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces New Like and Share Buttons: Facebook has “a new design for both Like and Share to help people [...]



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Growing Your Audience: How to Increase Your Social Following

Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers? To learn how to grow an audience that wants more and more of what you have to offer, I interview Jeffrey Rohrs for this episode of the Social Media Marketing podcast. More [...]



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4 Social Analytics Tips to Improve Your Social Media Marketing

Would you like to find out when your social media followers are most active? Do you want to know which social network drives the most leads to your website? There are many social media statistics you can track, but it’s important to track the data specific to your business’s use of social media. Track the [...]



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5 Habits of Successful Content Marketers: New Research

Are you wondering what the best content marketers do differently? Do you want to take your content marketing to a new level? Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. On one hand, the [...]



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How to Run a Successful Social Media Sweepstakes

Are you planning to run a social media sweepstakes to make your business stand out this holiday season? Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion? Sweepstakes, contests and giveaways are increasingly popular among marketers who are vying for the attention of their social [...]



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Google+ Custom URLs: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Google+ Expands Availability of Custom URLs: “If your profile meets the following criteria, you’ll now be able to [...]



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