How to Use the New Facebook Insights

Do you rely on Facebook Insights to track the performance of your Facebook page? Are you wondering how the new Insights can help you refine your Facebook activities? In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing [...]



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How to Get Major League Results From Social Media

The San Francisco Giants have the most engaged fan base in Major League Baseball. They’re recognized as social media standouts in the sports world. But as recently as three years ago, they had no cohesive voice on social media and no social media strategy. The Giants were a traditional organization in a traditional sport. In [...]



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5 Ways to Use Video to Improve Your Social Media Marketing

Are you thinking about adding videos to your social media mix? Do you want to boost your awareness and increase engagement? Social media networks provide a lot of video options. From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy. [...]



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LinkedIn Groups Get Makeover: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces New Look for Groups: LinkedIn brings “a new streamlined look that will give group managers and [...]



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YouTube Success: How to Create a Successful YouTube Channel

Do you use video in your marketing? Are you wondering how YouTube can help promote your business? To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show [...]



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How to Use Tumblr for Your Business

Are you wondering if Tumblr could help your business? Are you unfamiliar with Tumblr and wondering how to get started? Do you want to let a new set of customers share your brand or product on this social platform? If so, keep reading as I reveal how to use Tumblr for your business. Why Tumblr? [...]



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How to Improve Your Marketing With Facebook Apps

Want to grow your email list or drive more people to your business? Are you looking for ways to connect Facebook to your business goals? In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals. Why Facebook Apps? What kinds of apps (also known [...]



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12 Ways to Get More Pinterest Followers

Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business. Why More Pinterst Followers? More Pinterest followers can help you get more likes, repins, comments, clicks and [...]



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Facebook Reveals Most Users Are Mobile: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Reveals 78% Of US Users Are Mobile: TechCrunch reports “a new level of transparency from Facebook will [...]



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Facebook Contests: How to Get Your Fans Excited

Have you ever run a Facebook contest? Are you wondering if you should use them for your business? To learn about Facebook contests, I interview Andrea Vahl for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to [...]



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3 Strategies for Finding Customers With Social Media

Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social media strategies so you can focus your [...]



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How to Use LinkedIn Sponsored Updates

Are you wondering how to use LinkedIn Sponsored Updates? Does your business have a LinkedIn company page? Do you want to grow your following outside of your company page? In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update. Why Sponsored Updates? If you’re one [...]



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16 Social Media Marketing Tips From the Pros

Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed. We asked 16 social media pros to share [...]



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How to Use Facebook Apps to Promote Your Business

Is your Facebook Page working for your business? Have you considered using Facebook apps, but don’t know where to start? In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page. What You Need to [...]



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Facebook Changes News Feed Algorithm: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates the News Feed Ranking Algorithm: There are two new features to note regarding Facebook’s new news [...]



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Social Media Tools: How to Simplify Your Social Media Marketing

Are you looking for a better way to manage your social activities? Are you wondering what tools can help your social media marketing? To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the Social Media Marketing podcast. More About This Show The Social Media [...]



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9 Reasons to Attend Social Media Success Summit 2013

Could your social media marketing efforts use a boost? Are you looking to improve your professional development when it comes to social media? Do you feel overwhelmed by endless social media platform changes? If so, Social Media Examiner has just the event for you. The Social World is Changing One of the biggest challenges marketers [...]



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Six Ways to Grow a LinkedIn Group: Tips From the Pros

Are you part of a LinkedIn group that has stalled? Do you want to create a LinkedIn group? LinkedIn groups can be a great way to network with your customers, peers and other professionals in your industry. But it can be challenging to grow your group and get the people you want to join and [...]



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How to Use Facebook Power Editor: A Detailed Guide

Are you looking for a better way to manage your Facebook ads? Do you want access to new Facebook advertising features as soon as they’re available? Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads. In this article I’ll show you what Power Editor is, explore its benefits [...]



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3 Unique Ways to Use Pinterest for Business

Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies. In this article, I’ll show you three ways to build a successful Pinterest presence for your business. #1: Increase Your Brand Authority [...]



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Facebook Embedded Posts: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Embedded Posts: Facebook’s Embedded Posts “make it possible for people to bring the most compelling, timely [...]



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Overcoming Fear: How to Break Through and Get Stuff Done

Is fear holding you back in your business? Are you wondering what you can do to face your fears? To learn about the kinds of fears we deal with as marketers, I interview two small businesses owners for this 52nd episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing [...]



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4 Examples of Excellent Twitter Customer Service

Do you use Twitter to stay connected with your customers? Have you integrated Twitter into your customer service strategy? Would you like to know which companies are doing this best? Why Twitter Customer Service? Gone are the days when people would call up a company and complain. Now, people are more likely to head to [...]



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