Social Media Mentors

Social Media and Mobile Marketing News For Small Businesses.

Monday, November 7, 2016

4 Ways to Improve Your Facebook Ad Results

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Do you want to get more out of Facebook ads? Looking for ways to make your campaigns more cost-effective? Some simple tactics can help you maximize the performance of your Facebook campaigns, especially if you’re on a tight budget. In this article, you’ll discover four ways to optimize your Facebook ad campaigns for better results. [...]

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- Your Guide to the Social Media Jungle



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5 Instagram Tools for Marketers

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Want to manage Instagram more efficiently? Looking for new tools to improve your Instagram marketing? In this article, you’ll discover five tools to help you manage your presence on Instagram and grow your community. #1: Expand Your Community With Instagress Growing your Instagram followers and engaging with others are easy ways to build credibility and [...]

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Saturday, November 5, 2016

Twitter Rolls Out Automated Direct Message Replies for Businesses: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Rolls Out Quick Replies and Welcome Messages in Direct Messages: Twitter introduced two new Direct Message features, [...]

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- Your Guide to the Social Media Jungle



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Friday, November 4, 2016

Conversion Optimization: How to Split Test Your Way to Success

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Want to get more leads and subscribers? Have you considered optimizing your opt-in forms? To explore conversion rate optimization for your online forms, I interview Chris Dayley. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...]

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- Your Guide to the Social Media Jungle



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Thursday, November 3, 2016

4 LinkedIn Tips for Better Prospecting

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Wondering how LinkedIn can help you generate and connect with leads? Want to manage your LinkedIn prospects more effectively? LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects. In this article, you’ll discover four tips to help you get more out of your LinkedIn sales efforts. #1: Join LinkedIn ProFinder: [...]

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- Your Guide to the Social Media Jungle



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Wednesday, November 2, 2016

10 Ways to Grow an Organic Instagram Presence

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Do you want more Instagram followers? Looking for organic Instagram growth tactics? With more than 300 million active monthly users, Instagram still offers businesses the opportunity to reach new users without buying ads. In this article, you’ll discover 10 organic tactics used by top Instagram marketers to gain more Instagram followers. Tips From Sue B. [...]

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- Your Guide to the Social Media Jungle



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Tuesday, November 1, 2016

How to Repurpose Your Snapchat Stories

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Wondering how to get more value from your Snapchat content? Want to learn how to reuse your Snapchat stories? You can get a bigger return on your Snapchat marketing efforts by downloading and repurposing your stories. In this article, you’ll discover how to repurpose your Snapchat stories for other social media platforms. Download Your Content [...]

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- Your Guide to the Social Media Jungle



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How to Use Twitter Website Conversion Ads

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Want to improve the performance of your Twitter ads? Do you know how to use website conversion ads on Twitter? Whether you’re looking to increase downloads of an ebook or get more sales, the Website Conversions objective will improve the performance of your Twitter ads. In this article, you’ll discover how to get started with [...]

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Monday, October 31, 2016

How to Reach More Local Customers With Facebook

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Wondering how to grow local connections on Facebook? Looking for ways to boost the visibility of your local business? With a few organic tactics, you can reach more local customers on Facebook without spending money on ads. In this article, you’ll discover four ways to reach a local audience on Facebook. #1: Deliver Targeted Messaging [...]

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- Your Guide to the Social Media Jungle



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8 Social Media Content Ideas for Marketers

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Do you have trouble coming up with original social media posts each day? Looking for quick and easy content prompts to help? When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas. In this article, you’ll discover eight content ideas to [...]

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Saturday, October 29, 2016

YouTube Rolls Out Mobile End Screens: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Rolls Out End Screens Feature for All Creators: YouTube launched End Screens, “a new mobile-friendly tool that lets you [...]

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Friday, October 28, 2016

360 Video for Marketers: What You Need to Know

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Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video? To explore how marketers can use 360 video, I interview Ryan Anderson Bell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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Thursday, October 27, 2016

How to Create a Video Sales Funnel With Social Media

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Do you use social media to generate revenue? Want to add video to your marketing plan? Serving social media video at the proper time can help a person go from lead to customer in a few simple clicks. In this article, you’ll discover how to use social media video to support your sales funnel. #1: [...]

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- Your Guide to the Social Media Jungle



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Wednesday, October 26, 2016

4 Ways to Use Instagram Stories for Business

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Want to incorporate Instagram Stories into your marketing? Wondering how other businesses are using Stories? Instagram Stories let you engage your customers and prospects with a more complete message than a single image can provide. In this article, you’ll discover four ways to use Instagram Stories for business. Why Instagram Stories? Instagram Stories lifts its [...]

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- Your Guide to the Social Media Jungle



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Tuesday, October 25, 2016

How to Find and Connect With Target Prospects on LinkedIn

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Do you use LinkedIn to find new customers and clients? Want to get more value from LinkedIn? LinkedIn is a great platform to find and connect with potential partners, customers, and clients. In this article, you’ll discover how to use LinkedIn to find your target prospects. #1: Create a Buyer Persona A prospect is anyone [...]

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- Your Guide to the Social Media Jungle



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3 Social Media Tactics for Businesses That Struggle With Social

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Are you struggling to connect with your audience on social media? Do you feel like social media won’t work for your business? It’s not easy to put every business on social media, but the right approach can help even the most difficult cases reach their customers. In this article, you’ll discover three ways any business [...]

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Monday, October 24, 2016

5 Ways B2B Marketers Use Facebook

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Do you need to connect with other businesses on Facebook? Wondering how other brands make Facebook work for them? In this article, you’ll discover how top B2Bs use Facebook to reach and create relationships with business prospects. #1: Support Expert Positioning With Visuals Facebook is largely a visual social network. In fact, posts with images [...]

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- Your Guide to the Social Media Jungle



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3 Twitter Geolocation Ideas to Improve Your Local Marketing

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Do you want to reach more locals with Twitter? Wondering how to build connections in a specific location? Using geolocation data can help you find the right people to connect with on Twitter. In this article, you’ll discover three ways to use geolocation coordinates to build stronger connections with Twitter. Why Use Geolocation Coordinates? We [...]

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Saturday, October 22, 2016

Facebook Auto-Shows Local Business Details in Recommended Comments: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces Recommendation Engine and New Call-to-Action Buttons for Local Events and Businesses: Facebook introduced “a variety of [...]

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Friday, October 21, 2016

Instagram Ads: What Marketers Need to Know

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Are you active on Instagram? Have you considered experimenting with ads? To find out how Instagram ads work, I interview Jenn Herman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social [...]

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Thursday, October 20, 2016

11 Ways to Grow Your Snapchat Following

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Is your business on Snapchat? Looking for ways to attract new followers? One of Snapchat’s biggest challenges is its limited features for getting discovered by other users. In this article, you’ll discover 11 simple ways to grow your audience on Snapchat. #1: Connect via Your Address Book The easiest way to find Snapchat users to follow [...]

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Wednesday, October 19, 2016

3 Video Storytelling Tools for Social Marketers

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Do you want to create social media videos for your business? Is your lack of video creation skills holding you back? The right apps make it easy to produce social videos by yourself in minutes. In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos. #1: Create an [...]

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Tuesday, October 18, 2016

How to Analyze Your YouTube Marketing With Google Analytics

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Do you use YouTube for business? Want to connect Google Analytics to your YouTube channel? Google Analytics can show you how people find and engage with your channel, and how YouTube drives traffic to your website. In this article, you’ll discover how to set up Google Analytics to track and measure the impact of your [...]

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5 Twitter Browser Extensions for Marketers

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Do you use Twitter for business? Looking for tools to optimize your Twitter experience? Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow. In this article, you’ll discover five browser extensions to improve your Twitter marketing experience. #1: Analyze Twitter Profiles With Riffle Riffle by CrowdRiff is the [...]

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Monday, October 17, 2016

10 Ways to Increase Your Facebook Engagement

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Do you wish more people interacted with your Facebook posts? Looking to improve your Facebook news feed exposure? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts. [...]

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- Your Guide to the Social Media Jungle



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How to Create Content for Your Social Media Sales Funnel

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Are you using social to nurture customers? Wondering how to deliver content that converts prospects into buyers? When you start with the right content, it’s simple to adapt key pieces of it for a variety of social media channels. In this article, you’ll discover how to create, repurpose, and amplify content to reach people at [...]

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- Your Guide to the Social Media Jungle



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Saturday, October 15, 2016

Pinterest Expands Ad Retargeting: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces More Targeting Options for Ad Campaigns: Pinterest’s enhanced ad targeting options make it “easier for you [...]

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Friday, October 14, 2016

LinkedIn Ads: What Marketers Need to Know

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Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more? To discover everything there is to know about LinkedIn ads, I interview AJ Wilcox. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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Thursday, October 13, 2016

4 Ways B2B Can Use Snapchat and Instagram

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Unsure if your business can benefit from Snapchat or Instagram? Wondering how other business-to-business (B2B) companies make use of these platforms? There’s no reason to limit B2B social media marketing to LinkedIn and Twitter. In this article, you’ll discover four ways you can use Snapchat and Instagram for business. #1: Attract New Talent The workforce [...]

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Wednesday, October 12, 2016

Social Ad Spend Surpasses Television: New Research

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Is your company wondering where to allocate its advertising budget? Are you on the fence about whether jumping into social media advertising is worth it? New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in [...]

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Tuesday, October 11, 2016

5 Tips to Build More Loyalty With Your Twitter Fans

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Do you want to build deeper relationships with your Twitter followers? Looking for easy ways to create loyal fans on Twitter? To reap the full benefits of Twitter, approach your engagement in a personable way. In this article, you’ll discover five ways to turn your Twitter followers into loyal fans. #1: Replace Automation With Honest [...]

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- Your Guide to the Social Media Jungle



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5 Steps to Generate More LinkedIn Sales Leads

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Do you want more leads from LinkedIn? Wondering how others turn connections into leads? With the right approach, you can be the first person your connections think of when they need someone in your industry. In this article, you’ll discover how to turn LinkedIn connections into qualified leads. #1: Build Your Network Strategically When people first [...]

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Monday, October 10, 2016

4 Ways to Broadcast on Facebook Live That Fit Any Budget

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Do you want to broadcast Facebook Live video? Wondering what equipment you need? Regardless of budget, you can produce live videos that engage your audience and help you stand out from the competition. In this article, you’ll discover what you’ll need to create your own Facebook Live broadcasts, ranging from free to professional options. #1: [...]

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How to Automatically Reshare Your Social Media Updates Using Free Tools

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Want to save time by scheduling and reposting your social media posts? Interested in free tools to help? In this article, you’ll discover how to use IFTTT and Google Calendar to publish and repeat your social media posts for as long as you want. #1: Create a Google Calendar for Your Content We all have [...]

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Saturday, October 8, 2016

Facebook Releases Campaign Planner Ad Tool: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Launches Campaign Planner for Facebook and Instagram: Facebook rolled out Campaign Planner, “a standalone tool for media [...]

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Friday, October 7, 2016

Influence and Persuasion: New Insights From Robert Cialdini

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Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion. More About This Show The Social Media Marketing podcast is an on-demand talk [...]

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Thursday, October 6, 2016

How to Track the Return on Social Media Traffic

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Do you track your social media marketing results? Wondering how to make more sense of ROI? By tracking micro-conversions and attribution, you can connect a dollar value to your social media marketing efforts. In this article, you’ll discover how to track the return on social media clicks. #1: Tag Your URLs Tagging lets you add [...]

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Wednesday, October 5, 2016

8 Blogger Tools to Help Promote Your Content

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Do you want more exposure for your blog? Looking for tools to increase visibility for the content you publish? In this article, you’ll discover eight tools to help you reach a wider audience with your blog content. Step 1: Use External Tools to Promote Your Content If the goal is to drive traffic to your [...]

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Tuesday, October 4, 2016

7 Ways to Improve Your Search Rank With Social Media

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Do you want to improve the search rank for your website or blog? Wondering how social media can help? Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future. In this article, you’ll discover seven ways you can use social media to boost your search rankings. [...]

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6 Ways to Use Facebook 360 Photos for Business

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Have you heard of Facebook 360 photos? Wondering how your business can use them? Facebook 360 photos let you create an immersive 360-degree experience for fans on your Facebook page. In this article, you’ll discover six ways to use Facebook 360 photos for business. What Are Facebook 360 Photos? Unlike normal photos, Facebook 360 photos let [...]

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Monday, October 3, 2016

26 Tips for Better Facebook Page Engagement

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Have you noticed a drop in your Facebook engagement? Wondering how you can better engage with your fans? Making small changes to what and how you post can help your Facebook updates generate clicks, likes, and comments. In this article, you’ll discover 26 tips for boosting Facebook engagement. #1: Pose a Question One of the [...]

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5 Ways to Generate Leads From Snapchat

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Do you need more leads? Are you using Snapchat? As great as Snapchat is for engaging with people, it also has the potential to deliver viable leads. In this article, you’ll discover five ways to generate leads with Snapchat. #1: Prompt Your Followers to Join Your Email List Snapchat should be part of your overall content [...]

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Saturday, October 1, 2016

Twitter Moments Rolls Out Storytelling Feature for All: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Makes Moments Available to All Users: Twitter announced that Moments is now available to all users. According [...]

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Friday, September 30, 2016

List Building: How to Grow Your Email List Using Facebook Live

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Do you want a bigger email list? Looking for list building techniques? To explore how to grow your email list using Facebook Live and podcasts, I interview Amy Porterfield. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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Thursday, September 29, 2016

20 Instagram Apps to Enhance Your Photos and Videos

Does your business use Instagram? Are you looking for apps to help you create unique images and video for your Instagram feed? In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram. Why Instagram Apps? Instagram recently passed 500 million active users. To create [...]

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4 Ways to Build Trust and Influence on LinkedIn

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Do you want to grow your LinkedIn network? Interested in practical, scalable ways to establish your professional credibility? LinkedIn is a powerful platform for fostering strategic connections and creating a successful brand. In this article, you’ll discover four ways to build trust and grow your influence on LinkedIn. #1: Optimize Your LinkedIn Profile Your LinkedIn [...]

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Wednesday, September 28, 2016

8 Essential Elements of a Social Media Marketing Strategy

Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media strategy to help you successfully connect with your customers. In this article I’ll share what you need to include in your social media marketing strategy so it works from day [...]

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4 Mobile Image Apps That Create Amazing Visuals

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Do you use your smartphone or tablet to post images to social media? Looking for mobile image apps to enhance your visuals? In this article, you’ll discover four mobile apps to help you create and publish outstanding social media images on the go. #1: Brush Up Images With Prisma Filters Prisma has a variety of artistic [...]

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Tuesday, September 27, 2016

How to Use Twitter Cards for Business

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Are you maximizing your Twitter marketing exposure? Have you heard of Twitter cards? Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads. In this article, you’ll discover how to use Twitter cards to enhance your exposure. #1: Twitter Cards for Your Website First, [...]

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4 Pinterest Tips to Reach a Local Audience

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Are you a local business on Pinterest? Looking for ways to connect with customers in your area? There are some simple tactics you can use to reach locals via Pinterest without using promoted pins. In this article, you’ll discover four ways to connect with local customers using Pinterest. #1: Target a Locale With ShortStack’s Pinterest [...]

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Monday, September 26, 2016

6 Tips to Optimize Your Facebook Page

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When was the last time you updated your Facebook page? Interested in creating a more professional and engaging experience on your page? There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business. In this article, you’ll discover six tips to optimize your Facebook page. #1: Provide Complete [...]

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How to Customize Your Videos for Popular Social Networks

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Is video a part of your marketing? Wondering how to best tailor your videos for the top social networks? When you play to each social network’s audience’s expectations, your video will get more views and engagement. In this article, you’ll discover how to optimize your video for better performance on YouTube, Facebook, Instagram, and Twitter. [...]

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