14 Tools to Streamline Your Social Media Marketing

Do you want to manage social media more efficiently? Do you have the right tools? To streamline your approach, you’ll need resources that work well with your business. In this article I’ll share the best tools to manage and optimize your social media marketing. #1: Find Your Audience Once you define your target audience(s), find [...]

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5 Ways to Boost Your Twitter Engagement

Is your Twitter engagement lagging? Are you looking for tips to get your numbers back up? A few simple tweaks can get you more attention and interaction on Twitter. In this article you’ll discover five ways to improve your tweets and up your engagement. #1: Refine Your Twitter Bio The most important thing you can [...]

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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

Do you use Facebook ads to promote your business? Are you looking to increase your ROI? Online advertising can be the best way to scale the growth of your business. The most important step is to figure out your best targeting options, and the way to do that is through testing. In this article I’ll [...]

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How to Capture More Email Leads With Social Media Contests

Do you want to capture more email leads? Are you running social media contests to grow your email list? Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails. In this article you’ll discover how to make sure your social media contests and giveaways [...]

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Hyperlapse Lets You Selfielapse: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram’s Hyperlapse Introduces Selfielapse: The recent Hyperlapse update allows you to “use your front-facing camera to shoot a video of [...]

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Advanced Blogging: How to Go Big With Your Blog

Do you have a blog for your business? Are you ready to take your blogging to the next level? To explore how to build your blog readership, I interview Darren Rowse for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media [...]

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Infographics: Everything You Need to Know

Are you ready to use infographics in your social media marketing? Do you know how to get started? Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility. In this article you’ll discover how to create and promote infographics to put your content [...]

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Four Ways to Measure the Impact of Social Media: A Case Study

Do you need to justify social media efforts to company leaders? Do you want to know exactly what impact social media has on your business? In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business. SAP is a [...]

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5 Ways to Take Your Pinterest Marketing to the Next Level

Do you use Pinterest for your business? Are you ready to take your Pinterest marketing to the next level? Most companies open a Pinterest account, pin their content and repin other people’s material. While that’s a great place to start, it’s the bare minimum. In this article I’ll share five techniques to improve your Pinterest [...]

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8 Ways to Use Hyperlapse Video from Instagram

Does your business use Instagram? Is there a place for time-lapse video in your marketing? It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app. In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form [...]

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How to Increase Your Facebook Conversions Using Google Analytics

Do you want to improve your Facebook conversions? Have you considered combining the power of Google Analytics with your Facebook Insights? Comparing this data can help you find Facebook fans who are most likely to convert. In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans [...]

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How to Find Hidden Social Media Referral Traffic With Google Analytics

Do you know where all of your social traffic is coming from? Want more detailed information on social media referral traffic? The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything. In this article you’ll discover how to create custom URLs [...]

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Facebook Alters News Feed: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates News Feed by Showing More Timely Stories From Friends and Pages: With this new change, “when [...]

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How to Use Social Psychology to Improve Your Marketing

Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation. In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them. [...]

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14 Social Media Marketing Tools Recommended by the Pros

Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now. [...]

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3 Ways to Use Social Media for Business

Is social media working well for you? Are you approaching it the right way? Everyone uses social media differently, and the approach you use should be based on your goals. In this article I’ll share three ways to use social media to get the results you want for your business. #1: Sell Products or Services [...]

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4 Ways to Use Social Media in Public Relations

Are you sending out press releases and waiting for the media to write about you? Are you wondering how you can integrate social media with public relations? Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media. In this article I’ll share four ways you [...]

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Twitter Buy Button: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that [...]

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8 Visual Content Apps to Create Stunning Images and Videos

Do you want to present visual messages in new ways? Are you looking for new design tools to help you create visual content? Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences. In this article I’ll show you eight design resources [...]

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5 Tips for Running Successful Social Media Campaigns

Do you use social media campaigns to engage with your customers? Do you need tips on how to create more effective campaigns? Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid. In this article I’ll share five tips for building and running [...]

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How to Create Sharable Social Media Images: 3 Powerful Tools

Do you include sharable images with your articles and updates? Can you create them yourself, or do you think you lack design skills? It doesn’t make sense to hire a graphic designer every time you need an image. In this article I’ll show you three online design tools to make your own sharable images–no formal [...]

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How to Promote Products With Social Media: 4 Examples

Do you promote your products online? Are you looking for ways to use social media to increase your sales? Both well-known and startup companies are mixing social media and e-commerce to garner more sales. In this article I’ll show you not only how they’re doing it, but how you can do it too. Combine Social [...]

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How to Set Up Facebook Business Manager

Do you want a more streamlined way to organize account managers within Facebook? Are you using Facebook Business Manager? You’ll find Facebook’s newest tool useful. In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads. Why Facebook Business Manager? [...]

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5 Ways to Develop a Social Media Strategy

Are you struggling to make social media work for you? Do you have the right social media strategy for your business? The challenge of social media is that it’s constantly changing. In this article I’ll share five ways to adapt social media for your business. #1: Do a Social Media Audit To determine what is [...]

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How to Become a Twitter Influencer: Science and Practice

Do you want to be a sought-after resource in your niche? Do you need tips on how to become a Twitter influencer? To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers. In this article I’ll show you the two most important types of Twitter [...]

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How Brands Are Winning With Vine Videos: 10 Examples

Do you use Vine as part of your Twitter marketing? Have you seen how other companies are using it? Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value. In this article I’ll show you 10 fun ways companies are using Vine in their Twitter marketing. #1: Dunkin’ Donuts’ [...]

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How to Maximize Your LinkedIn Publishing Exposure

Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing. #1: Know How Channels Work LinkedIn channels [...]

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How to Optimize Your Content for the Top 5 Social Networks

Are you sharing content on different social networks? Do you know the best way to share it for each platform? Sharing your social media content isn’t a one-message-fits-all exercise. In this article I’ll show you how to share content the right way for the top five social media networks. #1: Use Brief Summaries on Twitter [...]

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How to Remove Fake Facebook Fans

Do you want to get rid of fake Facebook fans on your page? Do you need to know how to find and remove them? You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed. In this article I’ll show you how to [...]

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