New Facebook Column Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? New Facebook Column Ads Roll Out: “Designed to give advertisers a more engaging creative canvas, while also offering [...]

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4 Visual Content Tools to Help You Stand Out Visually

Do you want to create more interesting visual content? Are you looking for new ways to present your message? Today’s marketers are using visual content to capture their readers’ interest and attention. In this article I’ll show you four of the best free tools you can use to create strong visual content for social media. [...]

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3 Facebook Targeting Options Marketers Need to Know

Do you want to lower your Facebook ad costs and increase conversions? What if you had hundreds of micro-targeting options at your fingertips? Meeting and exceeding your advertising goals rely on reaching the audience most likely to convert. In this article you’ll discover three Facebook targeting options that help you pinpoint the best audience for [...]

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How to Use Google Analytics: Getting Started

Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. In this article I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most [...]

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How to Create Awesome Online Videos: Tools and Software to Make it Easy

Do you want to use video to market your business online? Are you looking for video tools to get you started? With today’s tools, creating professional video is easier than you think. In this article you’ll discover tools and resources to create videos that you can use to market your business right now. #1: Do [...]

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How to Use Facebook Audience Insights: What Marketers Need to Know

Are you looking for a tool to help you target your Facebook ads more effectively? Do you want to learn more about the people your ad reaches before you spend money on it? Even the most effective ad copy can fail if it doesn’t reach the right audience. In this article you’ll discover how using [...]

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How to Make Twitter In-Stream Images Stand Out

Are you sharing pictures in your Twitter updates? Do you want to know how to make your pictures stand out on Twitter? Twitter’s in-stream preview images highlight your shared visual content, so make the most of them. In this article I’ll show you four ways to get your Twitter followers to pay attention to your [...]

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Animated GIFs on Twitter: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Supports Animated GIFs: You can now “share and view animated GIFs on http://Twitter.com, Android and iPhone.” Starting [...]

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Blogger Outreach: How to Build Relationships With Bloggers

Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market? To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing [...]

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5 Free Content Tools to Enhance Your Social Media Marketing

Are you looking for new ways to grab your fans’ attention? When was the last time you changed the way you share news and updates? When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information. In this article you’ll discover five free tools to [...]

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How to Build Your Credibility by Answering Questions

Do you want to use your in-depth experience to help others? Are you a trusted resource? Successful marketers spend time sharing what they know. In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource. Why Write Content That Answers Questions? One [...]

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How to Create Highly Shareable Blog Content Using Facebook

Do you want to create blog posts people can’t help but share? Have you used Facebook to find content that’s most appealing to your readers? You can write shareable blog posts by taking the time to understand what your audience really wants from you. In this article you’ll discover four ways to find the ideas [...]

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4 Tactics to Improve Your Daily Social Media Marketing Routine

Do you want a higher return on your social media marketing efforts? Are you simply covering the basics in your daily marketing routine? You can build on your current social media tactics to make them work better for you. In this article I’ll share 4 tactics to get better results from social media without working [...]

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4 Tools that Measure Google+ Page Performance

Are you keeping tabs on your Google+ performance? Do you need new tools to help you? The right tools make it easier to see if Google+ is a viable marketing platform for your business. In this article you’ll discover four tools to track the analytics behind Google+, identify your key audiences and boost engagement. Why [...]

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3 Ways Any Business Can Market on Pinterest

Are you looking for a way to fit in on Pinterest? Do you know how to use Pinterest as a marketing tool? Pinterest is built around beautiful pictures and that can be a problem for some companies. If you don’t think your business is Pinterest-friendly, it’s time to reconsider. In this article you’ll discover three [...]

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How to Use Semantic Markup to Improve Your Search Results

Do you want search engines to find your content easily? Do you want search results related to your content to stand out? You can tell search engines exactly what your content is to make it easier for them to index it. In this article you’ll discover the basics and benefits of semantic markup and how [...]

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5 Social Media Dashboard Benefits to Help Marketers

Are you using the right social media dashboard? Do you know which tools you need? In this article you’ll discover five benefits of social media dashboards to get the best return on your efforts. Why You Need a Good Dashboard Managing your social media accounts can be a time- and resource-intensive endeavor. Those companies that [...]

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Essential Google+ Marketing Resource: A Complete Guide

Do you want to learn how to market yourself and your business on Google+? Are you looking for a resource to guide your Google+ marketing efforts? Whether you’re marketing on Google+ as an individual or as a brand, these expert articles will help you manage your presence, promote contests and use Google +Post Ads, and [...]

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How Community Managers Can Build Lasting Relationships With Fans

Do your fans feel like they know you? Do you show genuine interest in your audience? People connect with others when there’s an emotional tie. In this article you’ll discover how to use four traits to win audience engagement and help your business thrive. Why Commit to Your Fans Being a good virtual citizen requires [...]

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5 Tools to Monitor Your Online Reputation

Do you know what people are saying about you? Are you checking your company’s social mentions daily? Finding and addressing negative reviews and comments can be a challenge. In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff. Why Monitor Your Online Reputation? It [...]

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Five Ways a Business Grew 800-Fold With Social Media

Do you want to increase your sales, but don’t have money for advertising? Would you like to grow your business using social media? In this article you’ll discover the social media “Secret Sauce” that anyone can use to grow their business without spending money on advertising. The Cheapskate’s Guide to Marketing Alison Prince–a self-described “cheapskate [...]

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How Big Brands Keep Their Social Media Audiences Engaged

Looking for ideas to spark conversation with your fans? Want them to pay attention to your updates? Big brands know how to engage people on a regular basis. In this article I’ll show you five ways nationally known companies keep their audiences coming back for more and how you can too. #1: Host a Video [...]

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7 Ways to Increase Your Blog’s Social Media Shares

Are your blog posts irresistibly sharable? Do you want more people sharing your content across social channels? Blog posts are the hub of your social media presence. In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest. #1: Integrate Blog and Social Media Comments Many [...]

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How ‘Pages to Watch’ from Facebook Can be a Source of Competitive Insight

Are you keeping up with the competition on Facebook? Are you interested in knowing what is and isn’t working for your competitors? All Facebook marketers are trying to see what content gets the best results. In this article you’ll see how Facebook Insights’ ‘Pages to Watch’ can help you deliver content that engages your audience. [...]

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Marketing Instagram Style: What Marketers Need to Know

Do you use Instagram for marketing? Are you wondering how you can grow an Instagram following that will build your business? To learn how Instagram can help you engage your audience, I interview Jenn Herman for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a [...]

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How to Use Twitter Advanced Search Queries for Leads

Do you struggle to find leads on Twitter? Have you used Twitter advanced search queries? Twitter’s constant stream of updates makes it difficult to find the people and conversations you’re looking for. In this article you’ll discover what Twitter advanced search queries are and how to use them to generate leads for your business. Why [...]

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How to Design a Social Media Campaign

Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media campaign. In this article I’ll show you the five core elements you need to build a social media marketing campaign that works. A [...]

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4 Ways to Rank Higher in YouTube Search Results

Do you want more people to see your YouTube videos? Have you optimized your videos for search? If people can’t find you, they can’t watch your videos or subscribe to your channel, which hurts your search ranking. In this article you’ll find four ways to tweak your videos to rank higher in YouTube search. Why [...]

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7 Social Media Trends for Marketers: New Research

Are you wondering what the latest social media trends are for marketers? Want to make sure you don’t miss out on the next trend in social media? Fresh from the 2014 Social Media Marketing Industry Report (which surveyed 2,800+ marketers), this article will highlight some of the newest social media trends faced by marketers. Latest [...]

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How to Use Facebook Groups to Build Your Business

Are you looking for new ways to network? Have you considered using Facebook groups to build your business? Facebook groups offer a proven way to form lasting, productive connections that generate leads. In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups. #1: Join the Right Groups With [...]

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