6 Tips for Finding Prospects on LinkedIn

Are you using LinkedIn to connect with new leads and clients? Do you want to learn about social selling tactics on LinkedIn? Social selling is the use of social media to discover and connect with new leads and new clients. In this article, you’ll discover a 6-step process to find new leads and attract new [...]



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Facebook Enables Post Edits: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Lets You Edit Posts After Sharing on Web and Mobile: You now have the option to edit [...]



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Social Strategy: How to Build a Sustainable Social Media Marketing Plan

Do you have a social media plan? Are you wondering how to build a social media strategy for your business? To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show [...]



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3 Unique Ways to Get Started With Business Podcasting

Do you want to bring podcasting into your marketing mix? Are you stuck because of concerns about time commitment, lack of knowledge or production challenges? There are many ways to approach business podcasting without interupting your schedule, budget and skills. In this article you’ll discover how three businesses started a podcast and what they uniquely [...]



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How an Auto Repair Shop is Winning Female Customers With Social Media

How does a small auto repair business develop a thriving Facebook page–and more than 60% of them female? Owner Jeff Matt started Victory Auto Service and Glass in 1997 with one shop in the suburbs of Minneapolis. He always made an effort to develop personal relationships with his customers who trusted him with their cars. [...]



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How to Use Google+ for Social Media Contests

Is Google+ part of your marketing strategy? Are you looking for creative ways to run contests and giveaways on Google+? Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+. Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and [...]



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6 Creative Ways to Use Embedded Facebook Posts

Would you like more people to see your Facebook posts? Have you used Facebook’s new feature to embed posts on your website or blog? Embedding Facebook updates on your website can help you increase visibility and engagement. How can you creatively use embedded posts as a part of your Facebook marketing strategy? Let’s find out! [...]



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Social Sharing: How to Inspire Fans to Share Your Stories

Do you use stories to market your business? Are you wondering how you can get people to share your content? To learn how to inspire your fans and followers to share your stories via social media, I interview Simon Mainwaring for this episode of the Social Media Marketing podcast. More About This Show The Social [...]



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5 Ways to Sell With Social Media

Do you want to convert your fans and followers into paying customers? Are your social activities working? In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion. Some social media updates can go further toward bringing in sales than others. And they can do this without [...]



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8 Ways to Improve Your Facebook Engagement

Are you looking for fun ways to get your Facebook fans engaged? Wondering how other pages are developing their posts to increase likes, shares and comments? In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page. #1: Solve Problems With Photos Posts with [...]



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45 Social Media Tools and Tips to Improve Your Marketing

Are you looking for some practical tips and tools to help with your social media marketing? Do you find it difficult to keep up with how quickly social media is evolving? In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media. [...]



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6 Ways to Use Embedded Tweets to Help Your Business

Are you looking for creative ways to embed tweets on your website? Do you want to show off your customer’s kind words about your business? Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them. In this post, I’ll show you six ways to use [...]



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Facebook Ad Changes: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Ads Get New Formats: Facebook advertisers now have more options in ad sizes to choose from to [...]



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Selling With Social Media: A New Direction for Businesses

Do you use social media to grow your business? Are you wondering how social media can help you sell more products and services? To learn about why you need to rethink the sales process in this social age, I interview Tom Martin for this episode of the Social Media Marketing podcast. More About This Show [...]



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6 Ways to Maximize Your Google+ Engagement

Is Google+ working for your business? Are you wondering how to increase engagement with your Google+ community? Google+ is designed to focus on one thing and one thing only: engagement. So, how can you pump up your Google+ engagement? In this post, you’ll discover six ways to use Google+ posts to stimulate activity. #1: Make [...]



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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start? You’ll want to develop a comprehensive and consistent LinkedIn marketing plan [...]



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26 Tips for Using Instagram for Business

Are you wondering how to use images and short video to enhance your customers’ experience? Have you considered creating a brand profile on Instagram to make your brand visible to a new market? Getting started on Instagram is fairly straightforward. Simply sign up for an account (e.g., use the same name as your Twitter handle), [...]



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New Facebook Contest and Promotion Rules: What You Need to Know

Have Facebook rules stopped you from running contests on your Facebook wall in the past? Are you wondering how the new Facebook promotion changes might benefit your business? Facebook has made a huge shift in how they allow contests to be run. Keep reading to discover what your options are and how other businesses are [...]



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Searchable History of All Tweets: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Topsy Offers Entire History of Public Tweets: “If you’re curious about your own first tweet—or any other piece [...]



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Google+ Hangouts: What Marketers Need to Know to Get Started

Do you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business? To learn how to get started with Google+ hangouts, I interview Brandee Sweesy for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. [...]



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3 Mobile Tools to Improve Your Social Media Marketing

Have you figured out how to engage on-the-go prospects and customers? Is more of your audience interacting with your business from their mobile phones? If you want to enhance your mobile marketing, then keep reading. I’ll show you three awesome tools that make mobile marketing easier. Why Mobile? Mobile is no longer something you can [...]



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14 Social Media Tools Used by Marketing Pros

Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your [...]



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Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take [...]



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How to Ensure Your Future Blog Posts Are Popular

Are you struggling to come up with blog posts that attract the right type of visitors? Are you unsure where to turn for new article ideas? In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in. Here’s a hint how: your social connections [...]



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