Online Reviews for Local Businesses: What Marketers Need to Know

Do you own or manage a local business? Are you leveraging the full power of online reviews? To discover how to leverage online review services, I interview Martin Shervington. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]

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Visual Content Marketing: A Resource Guide for Marketers

Do you want to discover how to better market yourself and your business with visual content? Are you looking for a resource guide for your visual content marketing efforts? This article will help you find tools to create the perfect image, drive traffic and engagement with your images and use visual content to improve your […]

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How to Create a Promoted Pin Campaign on a Budget

Do you want to add Promoted Pins to your marketing mix? Are you wondering how to budget for a Promoted Pin campaign? You don’t have to spend a lot of money on Promoted Pins for them to be effective. Because they have long-term visibility, they’re a sound addition to your Pinterest marketing. In this article, […]

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5 Twitter Tools to Boost Your Productivity

Do you struggle to keep up with your Twitter activities? Interested in tools to improve productivity? Managing your Twitter account doesn’t have to consume all your time. There are tools that can make the work easier. In this article you’ll discover five Twitter tools to boost your productivity. #1: Schedule Content via Tweet Jukebox Tweet […]

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5 Ways to Use Snapchat for Business

Are you thinking of adding Snapchat to your social media marketing mix? Interested in ways to use Snapchat to strengthen your brand? With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns. In this article you’ll discover five ways to use Snapchat for business. Why Snapchat? With over 100 million daily […]

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The Future of Google+, What New Research Reveals

Are you interested in Google+ marketing? Wondering where the platform is headed? Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business. In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what […]

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6 Tips for Pinterest Marketing in Just Minutes a Day

Is your Pinterest marketing taking too much time? Are you ready for a better Pinterest marketing plan? Timesaving Pinterest marketing tactics can deliver more results with less effort. In this article, you’ll discover 6 tactics to help you market on Pinterest in minutes a day. Get Started on Pinterest If you haven’t already done so, […]

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Facebook Announces Secret Videos for Publishers: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Secret Videos for Publishers “Secret videos give Page owners the ability to upload videos that are […]

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Pinterest Marketing: How to Succeed on Pinterest

Do you use Pinterest for your business? Want to know what works on Pinterest? To learn how to improve your Pinterest marketing, I interview Jeff Sieh. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover […]

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How to Cultivate Loyal Customers With Social Media

Want long-term customers for your business? Have you used social media to increase customer loyalty? To build customer loyalty, you need to show your customers you care. In this article I’ll share how to use social media to embrace and cultivate loyal customers for your business. #1: Personalize the Fan Experience The key to encouraging […]

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13 Instagram Marketing Tips From the Experts

Want to improve your Instagram marketing? Are you interested in the latest tips and tools for Instagram? Instagram is a fast-growing platform and businesses are eager to establish a presence and encourage engagement on the network. We asked social media experts to share their hottest Instagram tips. Here’s what they had to say. #1: Shoot Square Your Instagram feed is only as […]

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How to Host and Promote a Twitter Chat

Do you use Twitter to market your business? Have you thought about hosting chats? Twitter chats are a great way to connect with customers and prospects, build authority and gain exposure for your business. In this article you’ll discover how to prepare, promote and host a Twitter chat. #1: Define the Objective Always start by […]

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How to Use Social Media to Build Your Personal Brand

Do you want to build a personal brand? Interested in ways to differentiate yourself from others? Social media is a great way to develop a personal identity, establish a reputation and stand out in your industry. In this article you’ll discover how to use social media to build your personal brand. Why Personal Branding? To understand […]

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How to Increase Your Post Reach on Top Social Networks

Do you want more people to see your social media posts? Have you thought about investing in social media advertising? With targeted ad campaigns, you can ensure that your posts reach the audience you define. In this article, I explore the top social networks that offer promoted post options and how they help you reach your […]

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How to Use Native Ads to Support Your Social Media Marketing

Are you looking for ways to supercharge your social media efforts? Have you considered native ads? Native ads not only help build your social followers and boost social engagement, they also drive high-quality consumers to your branded content. In this article you’ll discover what native ads are and how to integrate them into your social […]

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Twitter Expands Article Previews: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Updates Summary Cards to Display More Link Content: Twitter users will start “seeing more detail about web […]

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Sharing: The Art and Science of Social Sharing

Do you create content for your business? Want to encourage people to share it? To explore the art and science of social sharing, I interview Bryan Kramer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners […]

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Essential Blogging Resource for Marketers: Your Complete Guide

Do you blog for business? Are you looking for a resource to help you take your blogging to the next level? Whether you’re blogging for business as an individual or as part of a team, these expert articles will help you increase your blog’s shares, improve your content delivery, measure your progress and more. Each of […]

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7 Ways to Use Facebook Native Video to Better Connect With Your Fans

Do you create videos to connect with your audience? Are you using Facebook native video? When you publish videos to Facebook, the result is high visibility and a greater likelihood of engagement. In this article I’ll share seven ways to connect with your audience using Facebook native video. #1: Preview Long-Form Content Another effective use of Facebook […]

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Small Businesses Struggle to Prove Facebook ROI: New Research

Are you using Facebook to acquire customers for your small business? Do you struggle to measure the return on your social media marketing investment? Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing. In this article you’ll discover findings from recent studies focused on Facebook marketing. […]

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How to Partner With YouTube Influencers: 6 Tips for Success

Is YouTube part of your marketing strategy? Do you team up with influencers for video campaigns? Potential customers turn to YouTube influencers to discover products and get reviews, tips and tutorials on everything from makeup to their next mattress purchase. In this article I’ll share six tips to help you partner with influencers on YouTube […]

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How to Increase the Facebook Visibility of Your Local Business

Do you have a Facebook page for your local business? Are you looking for ways to reach your customers on Facebook? Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging. In this article you’ll discover nine ways to use Facebook to get more local exposure for […]

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8 Ways to Grow Your LinkedIn Connections

Do you want to expand your LinkedIn network? Interested in ways to find and attract quality connections? Growing your LinkedIn network helps establish you as an expert in your field and extends your reach and exposure. In this article you’ll discover eight ways to develop new LinkedIn connections. Why a Large Network Matters The number […]

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Meerkat Enables Multi-User Streaming: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Meerkat Cameo Allows Users to Take Over Streams: “Broadcasters can now invite viewers to take over their stream […]

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Supporting Customers With Facebook: What Businesses Need to Know

Are your customers active on Facebook? Have you got a plan to support your customers via Facebook? To learn how to use Facebook to support customers, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

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How to Boost Your Facebook Ad Visibility

Do you use Facebook ads to promote your business? Are you struggling to connect with your audience? By fine-tuning your Facebook ads, you can capture the attention of both customers and prospects. In this article you’ll discover how to boost the visibility of your Facebook ads. #1: Use a Clutter-Free Image With Minimal Text The […]

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How to Easily Analyze the Social Activities of Your Competitors

Do you want to freshen up your social media marketing? Have you thought about looking at other accounts for inspiration? Checking out what other companies are doing on social media can help you brainstorm your own content tactics. In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas. […]

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How to Find More Customers With Twitter

Do you want to find new customers for your business? Have you considered searching for them on Twitter? Thanks to public updates, searchable bios and a plethora of third-party tools, you can find customers on Twitter easier than you can on any other network. In this article I’ll show you how to find your current […]

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4 Ways to Create Social Media Ads That Stand Out

Are your ads getting noticed as much as you’d like? Are you looking for ways to grab your audience’s attention? Successful social media ads entice consumers to watch, listen to or click on the message. In this article you’ll discover four ways to create social media ads that stand out. #1: Script It for Broadcast […]

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8 Collaboration Tools to Improve Your Content

Are you part of a team that collaborates on content? Want tools to make the collaboration process more efficient? Whether you’re working on blog post or creating social media updates, the more people involved, the richer the results can be. Using collaboration tools makes the process smooth and seamless. In this article I’ll share eight […]

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How Top Brands Improve Customer Retention on Facebook

Do you nurture relationships with customers on social media? Want to decrease customer acquisition costs? When you cultivate relationships with social media, you improve customer retention and ultimately boost your bottom line. In this article I’ll share how top brands use Facebook to improve customer retention, and how you can apply their tactics to your […]

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Pinterest Buyable Pins: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Rolls Out Buyable Pins: “You’ll start seeing Buyable Pins all over Pinterest: in the home feed, on boards […]

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YouTube Community Development: How to Build a Following With YouTube

Do you create YouTube videos? Want to increase your audience? To learn how to create an online community using YouTube, I interview Tim Schmoyer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […]

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How to Use LinkedIn Showcase Pages for Business

Are you looking for more ways to use LinkedIn for your business? Have you considered showcase pages? LinkedIn showcase pages enable you to promote certain products or services to specific customer segments. In this article you’ll discover how to use LinkedIn showcase pages for your business. What Are Showcase Pages? Showcase pages are an extension […]

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How to Optimize Facebook Custom Tabs for More Conversions

Do you want to boost conversions from your Facebook app? Have you thought about promoting it with Facebook ads? Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions. In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions. #1: Focus […]

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