Social Media Mentors

Social Media and Mobile Marketing News For Small Businesses.

Thursday, July 31, 2014

11 Ways to Get More Followers for Your Google+ Business Page

Do you want to grow your Google+ Page? Are you looking for ways to get your Google+ Page noticed? Most people broadcast their content on Google+ and hope for engagement, but there are better tactics to grow your audience on Google+. In this article you’ll discover 11 ways to get more followers for your Google+ [...]


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How to Use Google Analytics to Run a Social Media Split Test

Have you used Google Analytics to get an idea of what content your audience responds to most? Have you tried split testing? Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed. In this article you’ll discover how to use Google Analytics for informal [...]


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Wednesday, July 30, 2014

7 Must-Have Networking Apps to Boost Your Social Media Marketing

Do you want to build strong relationships around your brand? Are you using networking apps to connect online? Networking with the right people can make your brand stronger and more responsive. In this article you’ll discover how seven networking apps to build relationships. #1: Leverage Twitter Connections SocialBro uses a combination of tweet analytics and [...]


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6 Ways to Get Your Tweets Noticed

Do people pay attention to your tweets? Are you customizing your tweets for maximum attention? About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge. In this article you’ll discover six ways to improve your tweets and get noticed. #1: Personalize Retweets Many people [...]


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Tuesday, July 29, 2014

How to Streamline LinkedIn Sharing With Oktopost

Do you want a quick, easy way to share content to LinkedIn groups? Do you want to measure how your LinkedIn shares perform? Oktopost lets you use multiple LinkedIn accounts to schedule shares and track performance. In this article I’ll share the basic ins and outs of using Oktopost for LinkedIn sharing. Why Oktopost? Much [...]


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3 Tools to Create a Social Media Hub

Are you using user-generated content in real-time? Do you want to display all of your social media updates in one place? Streaming social updates to a social hub encourages your audience to share more, in real-time. In this article you’ll discover three tools that pull your social conversations to a single hub. Why Use a [...]


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Monday, July 28, 2014

How to Use Twitter Analytics to Find Important Data

Do you use Twitter’s built-in analytics tool? Are you looking for new ways to measure success on Twitter? Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t. In this article I’ll show you how to get access to Twitter Analytics and find the data [...]


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How to Use Facebook Gated Campaigns for Leads and to Grow Your List

Do you want a way to grow your list, get better feedback or increase user-generated content? Do you use Facebook giveaways and contests to collect information about your fans? Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest. In this article I’ll show you the [...]


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Saturday, July 26, 2014

Facebook Save Feature: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Save Feature: “Now you can save items that you find on Facebook to check out later [...]


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Friday, July 25, 2014

Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community

Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful? To learn how to grow a huge organic following on Facebook using techniques you have likely never heard of, I interview Holly Homer for this episode of the Social Media Marketing podcast. More About This [...]


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Thursday, July 24, 2014

5 Ways to Find Leads and Customers on Twitter

Do you need more leads? Have you used Twitter to find qualified leads? Does the idea of finding new customers on Twitter peak your curiosity? Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter. In this article you’ll discover five ways to find leads and [...]


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How to Get Started With Social Media Marketing

Do you need a beginner’s guide to social media marketing? Looking for something to help you get started with social media? Social media is a conversation you can join any time. Join now. You’ll be welcomed. In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right [...]


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Wednesday, July 23, 2014

How to Use LinkedIn Publisher to Get More Visibility

Do you want more visibility on LinkedIn? Are you using the new LinkedIn publishing platform? Publishing content on LinkedIn Publisher can give your content and your reputation a boost. In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility. Why Use Publisher? Posting articles to LinkedIn with Publisher [...]


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Got Fake Facebook Fans? How to Protect Your Facebook Page

Do you have fake fans on your Page? Do you know how to tell? In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake. In this article I’ll tell you how to spot fake Facebook fans and what to do about them. Fake Fans [...]


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Tuesday, July 22, 2014

How to Use Visual Content for Real-Time Engagement

Is visual content part of your social media strategy? Is your content flexible enough to engage fans in real time? Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand. In this article I’ll show you four ways you can [...]


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Saturday, July 19, 2014

Twitter Releases Organic Tweet Analytics: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Organic Tweet Analytics: “For the first time, advertisers will be able to see how many times [...]


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Friday, July 18, 2014

Facebook Ads: Creative Application to Help Your Marketing

Have you been pondering using Facebook ads to promote your business? Did you know you can target your website visitors with Facebook ads? To learn how you can use Facebook ads to market your business, I interview Rick Mulready for this episode of the Social Media Marketing podcast. More About This Show The Social Media [...]


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Thursday, July 17, 2014

How to Get More Leads With Creative Social Tactics

Do you segment and track leads? Are you reaching the right people at the right time? Before customers buy your product or service, they go through a process of discovery, learning and understanding. Customizing your social tactics based on the buying stage increases sales. In this article you’ll discover tactics that engage customers at each [...]


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3 Steps to Create Podcasts With Google Hangouts On Air

Are you thinking of starting a podcast? Have you considered using Google Hangouts On Air? Your podcasts don’t have to stop with basic audio files. Google Hangouts On Air offer ways to create audio, video and better SEO. In this article you’ll discover how to create more dynamic podcasts using the built-in features of Google [...]


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Wednesday, July 16, 2014

8 Essential Elements of a Social Media Marketing Strategy

Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media strategy to help you successfully connect with your customers. In this article I’ll share what you need to include in your social media marketing strategy so it works from day [...]


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Tuesday, July 15, 2014

How to Use Google Analytics Audience Data to Improve Your Marketing

Do you need to learn more about the Audience reports in Google Analytics? Do you want to know more about your website visitors? Understanding the demographics, behaviors and interests of your website visitors improves your online marketing. In this article I’ll share what data is found in the Google Analytics’ Audience section and how it [...]


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How to Test Blog Post Titles With Twitter

Are you choosing the best titles for your blog posts? Would you like an easy way to test headlines before you publish? Good titles lead to higher engagement and more click-throughs. In this article you’ll discover how to use Twitter to choose the best titles for your blog articles. Why Test Blog Post Titles? According [...]


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Monday, July 14, 2014

3 Tools to Better Manage Your Blogging Editorial Calendar

Have you tried using a blog editorial calendar? Do you have a central place to track blog topic ideas, manage writers and schedule publish dates? Blogging is much easier when you have your content planned out. Knowing what you’ll write about and when you’ll publish it helps you stay on track. In this article I’ll [...]


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How to Use the Facebook Pages to Watch to Track Competitors

Do you know what your competitors are doing on Facebook? Have you used the Facebbook Pages to Watch feature? Comparing what other Pages are doing on Facebook can give you useful information on current trends. In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly. [...]


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Friday, July 11, 2014

Customer Service: The Key to Delivering Experiences Worth Talking About

Do you believe that you provide good customer service? Are you wondering why customer service is so important to your business? To learn how service and social media tie together, I interview John DiJulius for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show [...]


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Wednesday, July 9, 2014

How to Retarget Content to Facebook Custom Audiences

Have you considered using Facebook to reach your existing customers or those who visit your website? Have you tried Facebook’s custom audience options? Retargeting to the right audience is a must if you want to see more conversions from your Facebook ads. In this article you’ll discover four Facebook custom audiences you can create to [...]


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How to Use Tumblr for Business

Have you used Tumblr as a social marketing platform? Would you like to reach an audience ready to share your creative content? For companies with strong visual content Tumblr is a largely untapped opportunity. In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun. Why [...]


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Tuesday, July 8, 2014

3 Underused Social Marketing Tactics That Build Relationships: New Research

Are you looking for new ways to improve engagement with your audience? Do you want to know the most effective, yet rarely used social tactics? In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience. #1: Provide Customer Service on Facebook A lot [...]


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How to Target Ads on Twitter and LinkedIn

Are you finding it difficult to generate organic leads with Twitter and LinkedIn? Have you tried paid social media advertising? Twitter and LinkedIn offer opportunities to target leads in a cost-effective way. In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising. Targeting Options for Twitter Advertising 1. Appeal to [...]


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Monday, July 7, 2014

How to Schedule and Edit Facebook Posts Using Facebook

Do you want to save time by scheduling your Facebook posts? Do you know how to edit a post once it’s scheduled? Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change? In this article you’ll discover how to schedule and [...]


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5 Tips for Managing Social Media in a Big Company

Are you struggling with the challenges of managing large-scale social media? Do you run social media for a large company? Maintaining a uniform social media presence in a complex organization is a tall order. In this article I’ll share five key elements for managing company-wide social media. #1: Be Consistent Managing social media in a [...]


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Friday, July 4, 2014

Social CRM: How Marketing Can Benefit From Social Media and CRM

Do you want to know more about your customers and prospects so you can serve them better? Are you wondering what social CRM is and how your business can benefit from it? To learn how social CRM can help marketers, I interview Kyle Lacy for this episode of the Social Media Marketing podcast. More About [...]


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Thursday, July 3, 2014

Essential Twitter Marketing Resources: A Complete Guide

Do you want to learn how to market yourself and your business on Twitter? Are you looking for a resource to guide your Twitter marketing efforts? Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the [...]


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Wednesday, July 2, 2014

Six Ways to Supercharge your Contests with Social Media

Do you want to promote your company’s mission and vision to your target audience? Are you wondering how to get the most out of your contests with social media? In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their [...]


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How to Use Facebook to Increase Leads

Do you want to make Facebook a profitable marketing medium for your business? Is Facebook bringing you the leads you’re looking for? A few simple tweaks to your Facebook marketing can bring in more business. In this article you’ll discover four ways companies are using Facebook to increase leads. #1: Optimize the Cover Photo There [...]


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Tuesday, July 1, 2014

How to Write a Social Media Policy to Empower Employees

Does your company have a social media policy? Are employees confused about what they can and can’t post? Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts. In this article you’ll discover how to create a social media policy that unleashes employee [...]


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8 Ways to Improve Customer Relationships With Social Media

Do you tell your fans how much you value them? Are you looking for new ways to say thank you on social media? Give and take is part of any successful relationship–online or off, business or personal. In this article I’ll show you eight ways companies are using social media campaigns to thank their customers [...]


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