LinkedIn Adds New Features: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Adds New Features on Homepage : LinkedIn introduces two new features “to your productivity toolkit: ‘Who’s Viewed [...]



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Being Useful: New Marketing Techniques That Work

Are you wondering how your business can be more useful? Do you provide youtility? To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]



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How to Drive More Facebook Traffic to Your Website

Are you using Facebook ads to drive traffic to your website? Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad? You can do that with Domain Sponsored Stories. Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a [...]



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How to Setup a Social Media Business Strategy

Does your business have a social media strategy? According to research conducted by Constant Contact, over 50% of small businesses need help with social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media [...]



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How to Use Google+ to Expand Your Business Influence

Are you looking to tap into the power of Google+? Is your business leveraging all that Google+ has to offer? Have you created a personal profile or business page on Google+, but want more influence? Why Google+? According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million [...]



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Instagram Videos: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Video Now on Instagram: Instagram users now have another way to share stories: video. “When you go to [...]



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Mobilizing Your Website: What You Need to Know

Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users? To learn about the opportunities available in the mobile marketing world, I interview Greg Hickman for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media [...]



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3 Tools to Help You Discover and Share Great Content

Are you looking for better ways to find new and interesting content to share? Is finding time to read and share interesting content a battle? In this article, I outline 3 tools to help you find and share great content while saving you valuable time. #1: Subscribe to Blogs Using Feedly Blog posts can be [...]



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Proof That Podcasting Will Benefit Your Business

Pat Flynn of The Smart Passive Income Blog has parlayed his everyday-guy persona into a six-figure income supported heavily by podcasting. “I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’” [...]



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4 Easy Steps to Implement a Facebook Marketing Strategy

Do you have a Facebook marketing strategy? Is your Facebook marketing is working? If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts! Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with [...]



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Research Shows Blogging a Top Focus for Marketers

Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered. Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience [...]



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Facebook Hashtags: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Launches Clickable Hashtags: Clickable hashtags are rolling out on Facebook. “When you click on a hashtag in [...]



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Pinterest Success: Creative Ways to Use Pinterest for Your Business

Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest? To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social [...]



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How to Improve Your Social Media Marketing Return on Investment

Have you ever been asked to show the return on investment (ROI) for your social media work? Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media? 25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities. [...]



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5 Creative Ways to Drive More Traffic to Your Blog Posts

Do you want more traffic to your blog? Are you struggling to catch the attention of more readers? Does this sound familiar? You write an amazing piece of content. You made sure to craft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+. Then you wait in breathless anticipation for your share [...]



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How to Ensure Your Facebook Contests Attract Genuine Fans

Are you thinking of running a contest on Facebook? Have you run a contest and had little success with retaining fans past the award date? One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in [...]



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Facebook Reduces Ad Options: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Streamlines Ad Offering: Facebook says they plan to “streamline the number of ad units from 27 to [...]



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Twitter Traffic: How to Double Your Traffic to Your Content

Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]



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How to Use the LinkedIn Contacts Feature

Are you looking for a smarter way to stay in touch with your most important business relationships? What if you could store all of your contacts in one place? Well now you can with LinkedIn Contacts. In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features. What is LinkedIn [...]



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How to Convince Your Skeptical Boss That Facebook Marketing Works

Is your business on Facebook? Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment? In this article I’ll show you 7 things you can do to convince decision-makers on the value Facebook. #1: Assess Your Goals Before you can convince anyone that they need to be on Facebook, you’ll [...]



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Facebook Verified Pages and Profiles: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Launches Verified Pages and Profiles: The new verified Pages are “to help people find the authentic accounts [...]



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