How to Use Social Media Insights to Improve Your Marketing

Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like. In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing. #1: Track Follower Preferences on Twitter […]

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How to Drive Website Traffic With Instagram

Are you using Instagram to market your business? Want to direct followers to your website? With a few simple tactics, you can generate quality website traffic from Instagram. In this article you’ll discover how to use Instagram to drive traffic to your website. #1: Add a Website Link to Your Bio The most common way […]

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How to Encourage Employees to Share Your Content on LinkedIn

Are your employees on LinkedIn? Do they share your company’s content with their networks? Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility. In this article I’ll explain how to help your employees share your content on LinkedIn. #1: Promote the Program The first step […]

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How to Manage Your Facebook Page Effectively

Do you manage at least one Facebook business page? Are you using all the admin features? Facebook Pages include many tools to help marketers and business owners get the most out of their business presence. In this article I’ll share how to use Facebook’s features, tools and settings to manage your business page effectively. #1: Access […]

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4 Tools to Simplify Social Selling

Do you use social media to sell your products? Looking for tools to simplify the process? The right tools make it easier to build relationships with people who are interested in what you offer. In this article you’ll discover four tools to simplify your social selling. #1: Find Shared Connections With Discover.ly A key part of selling […]

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Facebook Notes Enhancements: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Notes Expands, Becomes Highly Customized: “With this update, you can add a cover photo that represents what […]

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Instagram Images: How to Stand Out on Instagram

Is your business on Instagram? Are you curious about what to post? To discover how to use images on Instagram, I interview Peg Fitzpatrick. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works […]

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How to Use Snapchat for Business

Are you interested in using Snapchat for your business? Wondering how to integrate it into your marketing? Snapchat presents a unique opportunity to reach a new audience that is receptive to clever, creative marketing. In this article you’ll discover how to use Snapchat in your social media marketing. Why Use Snapchat? Snapchat is the fastest-growing […]

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How to Build a Periscope Audience for Your Business

Are you marketing on Periscope? Want to reach more people? You can develop a following on Periscope by promoting your broadcasts, engaging with viewers and repurposing your content on other channels. In this article you’ll discover how to build a Periscope audience for your business. #1: Cross-Promote Broadcasts While content is ultimately king, think about how you can attract […]

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7 Pinterest Tools for Marketers

Do you use Pinterest for your business? Looking for time-saving tools? Many tools and services can streamline the way you find and pin content to Pinterest. In this article I’ll share seven Pinterest tools for marketers. #1: Trigger Pin Posting With IFTTT IFTTT (If This Then That) is a free service that lets you automate tasks […]

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How to Secure Your Social Media Accounts: 5 Tools

Are your social media accounts secure? Interested in ways to prevent security breaches? There are tools you can use to protect your social and online accounts, and prevent them from being compromised. In this article you’ll discover five tools to keep your company’s social media safe. #1: Get Alerts on Suspicious Activity One way to keep tabs on access […]

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Changes to Facebook Ads Manager: What You Need to Know

Do you advertise on Facebook? Have you noticed recent changes to Facebook Ads Manager? While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function. In this article you’ll discover the latest changes to Facebook Ads Manager and how to navigate them. Understand Facebook Ad Campaign Structure Let’s start with a quick review […]

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How to Automate Your Tweets: 3 Useful Twitter Apps

Does tweeting take up a lot of your time? Do you want to share content automatically? There are tools you can use to automatically tweet your best content when your followers are most active and engaged. In this article you’ll discover how to automatically schedule your tweets at optimal times. Why Automate Twitter? Putting together a Twitter content […]

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Signal for Facebook and Instagram: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces Signal for Facebook and Instagram: Signal for Facebook and Instagram is “a free discovery and curation […]

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Facebook Advertising 101: How to Get Started With Facebook Ads

Are you considering running Facebook ads? Have you tried Facebook ads but have had little success? To discover how to run successful Facebook ad campaigns, I interview Amy Porterfield. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover […]

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How to Boost Your Engagement With Visual Content

Do you want more engagement on your social channels? Have you considered using visual content? There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them. In this article you’ll discover how to use visual content to boost engagement. #1: Create Animated GIFs From YouTube Video Millennials (people reaching young adulthood […]

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15 Blab Tips for Marketers: Ultimate Guide to Blab.im

Have you tried Blab.im? Wondering how to get the most out of it? Blab, a live-casting video platform, has many great features for connecting with and growing your audience. In this post you’ll discover 15 tips to help marketers succeed with Blab. Joining Blab Are you new to Blab? If so, joining is a breeze. You […]

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Instagram Ads Now Available to All Businesses: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Makes Ads Available to Businesses of All Sizes, Everywhere: “Starting this month, advertisers both large and small can […]

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Facebook and Twitter User Behavior Changes: New Research

Is your business on Facebook and Twitter? Have you considered sharing news with your audience? Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events. In this article you’ll discover how the way people use Facebook and Twitter is shifting, and […]

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How to Use LinkedIn Sales Navigator

Do you use LinkedIn to find prospects for your business? Have you tried Sales Navigator? LinkedIn’s Sales Navigator helps you find and keep in touch with the right prospects at the right time. In this article you’ll discover how to get started with LinkedIn Sales Navigator. What Is LinkedIn Sales Navigator? When it comes to […]

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4 Ways to Promote Your Event With Social Media

Do you have an upcoming event? Want to get the word out about dates and ticket sales? Promoting your event with social media lets you create awareness, visibility and community. In this article you’ll discover four ways to promote your event on social media. #1: Use Double-Side Referral Programs to Offer Discounts Companies like Uber, Dropbox and Airbnb use […]

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15 Blab Tips for Marketers: Ultimate Guide to Blab.im

Have you tried Blab.im? Wondering how to get the most out of it? Blab, a live-casting video platform, has many great features for connecting with and growing your audience. In this post you’ll discover 15 tips to help marketers succeed with Blab. Joining Blab Are you new to Blab? If so, joining is a breeze. You […]

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How to Improve Your Facebook Ads With Customer Reviews

Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook. In this article I’ll share how to improve your Facebook ads with customer reviews. #1: Choose the Right Review In social advertising it’s vital […]

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Instagram Ads Now Available to All Businesses: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Makes Ads Available to Businesses of All Sizes, Everywhere: “Starting this month, advertisers both large and small can […]

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Analyzing Your Content With Google Analytics: How to Know What Works

Do you study your website’s Google Analytics? Want to go beyond reporting what you see? To discover how to analyze content using Google Analytics, I interview Andy Crestodina. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners […]

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Win Free Tickets to Social Media Success Summit 2015

Want to win a free ticket to the largest online social media marketing event of the year? Social Media Examiner has worked hard to bring you our seventh-annual Social Media Success Summit. This is our best event ever! And we’ve come up with two fun ways for you to get involved. First, what is this event? Social Media […]

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6 Tips to Improve Your Facebook Posts

Are you marketing on Facebook? Do you want better reach for your Facebook posts? Using the right posting tactics will give you better results from your Facebook marketing. In this article you’ll discover six tips for more effective Facebook posts. #1: Create a Posting Road Map Many businesses start posting on Facebook without a plan. As […]

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9 Ways to Improve Your Pinterest Marketing

Does your business use Pinterest? Want to get more exposure and engagement for your pins? Marketing on Pinterest is an excellent way to showcase your business, engage current and potential customers and boost your bottom line. In this article I’ll share nine ways to improve your Pinterest marketing. #1: Build Customer Personas To have an effective Pinterest […]

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How to Choose the Best Comment System for Your Blog

Does your business have a blog? Do you allow comments? One of a blogger’s toughest tasks is managing the discussions around posts, and determining which comments are valuable and which are spam. In this article I’ll explore top blog commenting systems and the features that make them a great choice for your blog. Comment Moderation […]

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9 Ways to Use Facebook Groups for Business

Are you participating in Facebook groups? Want to start one to support your business? Facebook groups help businesses promote products, support customers and much more. In this article I’ll share nine ways Facebook groups can benefit your business. #1: Sell Products As an alternative or addition to selling products or digital goods on your website, […]

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How to Promote Your Business With Personal Social Profiles

Do you want to expand the online visibility of your business? Have you thought about leveraging your personal social media profiles? Optimizing your personal profiles to highlight your business is a great way to raise awareness. In this article you’ll discover how to use your personal LinkedIn, Twitter and Facebook profiles to promote your business. […]

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Meerkat Introduces Live Hashtags: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Meerkat Introduces Live #Hashtags: “This new approach to stream discovery is the quickest way to meet people around shared […]

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Finding Your Spoken Voice: How to Become Believable

Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone? To discover how to improve your spoken presence, I interview David Lawrence. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners […]

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Instagram Ad Rollout Will Make It the Top Media Buy: New Research

Are you using Instagram for your business? Have you thought about advertising on the platform? Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget. In this article you’ll discover findings from studies about Instagram’s current reach, […]

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How to Optimize Your Social Profiles for Search

Have you thought about optimizing your social accounts for search? Do you know where to use keywords in your social profiles? In social media, there are two search engines you have to optimize for: the search function within each social network and Google search. In this article you’ll discover where to use keywords in your […]

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