Pinterest Business Analytics: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Offers New Business Analytics: “…we’re excited to announce a new, smarter analytics tool to help businesses worldwide [...]

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26 Creative Ways to Publish Social Media Updates

Are you struggling to find ideas for posts on Twitter, Facebook and Google+? Do you need to come up with additional social media updates? Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content. In this article you’ll discover 26 (A to Z style) prompts to help [...]

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How to Use Pinterest Messages for Marketing

Do you want a new way to engage your Pinterest followers? Have you used Pinterest Messages? Pinterest’s newest feature lets you communicate directly with your followers via private message. In this article I’ll explore Pinterest Messages and how you can use it to engage your audience. Why Pinterest Messages? Pinterest Messages is similar to the [...]

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5 Tools to Help You Discover Great Content to Share With Your Fans

Do you need more engaging social media content? Are you looking for ways to discover great content to share with your fans? What if there were great tools that surfaced popular content you could share? In this article I share five tools to help you discover great content and brainstorm new ideas. #1: Search Popular [...]

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How to Get Started With Visual Content Marketing

Do you want to use visual content in your social media marketing? Do you need help getting started? You don’t have to be a professional designer or photographer to create interesting images and video. In this article I’ll share tools and tips for adding visual content to your marketing mix. #1: Use Easy Desktop Tools [...]

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7 Simple Twitter Marketing Tips to Improve Your Results

Are you looking for easy ways to improve your Twitter marketing? Have you thought about how getting back to basics can lend a new perspective? Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features. In this article I’ll show you easy Twitter marketing [...]

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18 Social Media Marketing Tips to Improve Your Marketing

Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring. We asked 18 social media pros to share the best marketing tactics [...]

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Vine Introduces New Camera: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the [...]

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How to Combine Text and Visual Content for Better Social Engagement

Do you keep text and image updates separate? Have you considered how text and visual content complement each other? Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction. In this article I’ll show you seven ways companies are using visual content to get better overall engagement. [...]

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How to Build Your Google+ Hangout Audience

Would you like to use Google+ Hangouts On Air? Are you worried no one will attend your hangout? Laying a strong foundation for your Google+ hangout can help you find the audience you need. In this article you’ll discover how to build an audience for your Google+ hangout in four easy steps. #1: Foster Relationships [...]

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4 Tips to Create the Perfect Cover Photo on Any Social Network

Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one. In this article I’ll share tips to improve the quality and impact of [...]

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Get Free Training for Facebook Page Admins With Facebook Studio Edge

Do you want to learn the fundamentals of Facebook pages? Do you need to know more about Facebook ads? Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site. In this article I’ll share an overview for each course and highlight [...]

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12 Twitter Marketing Tips From the Pros

Are you using the latest Twitter marketing tactics? Do you want to raise the bar on your Twitter marketing? We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing. In this article you’ll discover 12 Twitter marketing tips to help you get the [...]

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How to Use Instagram Hashtags to Expand Your Reach

Is your business marketing on Instagram? Do you want your Instagram posts to be seen by more people? You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags. In this article you’ll discover how hashtags make your Instagram images and video more discoverable. How Instagram [...]

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Facebook Ad Scheduling: What Marketers Need to Know

Do you use Facebook advertising? Do you want to control the times when your ads run? Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run. In this post we’ll explore what ad scheduling is, where to find it and how to use it. About Ad [...]

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Twitter Promoted Video: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Promoted Video: “After months of experiments and feedback from users and brands, we’re excited to announce [...]

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7 Pinterest Marketing Tips to Improve Your Visibility

Are you interested in raising your visibility on Pinterest? Do you know which Pinterest tactics work best today? We asked top social media professionals what they’re doing to get results from Pinterest marketing right now. In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing. #1: Include Price Tags Pinterest [...]

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10 Ways to Find More Local Facebook Fans

Are you a small business using Facebook? Do you need ideas to reach your local Facebook audience? If you’re a small business you need to localize your marketing efforts to reach your real customers. In this article I’ll share 10 ways you can encourage your local community to find and like you on Facebook. Why [...]

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New Research Shows Social Media Word-of-Mouth Rising

Do you want people to tell their friends about your business? Are you getting positive word of mouth? New research shows that word-of-mouth marketing has grown exponentially on social media. In this article you’ll discover three ways you can encourage customers to tell their friends about you. #1: Customer Service Tips the Scales Mention.com analyzed [...]

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

Do you want to know how people are finding your website? Do you want to learn more about Acquisition reports in Google Analytics? When you know your biggest traffic sources, you have a better idea of where to spend your time and money. In this article I’ll share how Google Analytics Acquisition reports can help [...]

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5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

Are you using Instagram for business? Do you want to know what works? You can maximize your chances of Instagram success by watching what’s working for others. In this article I’ll show you five examples of businesses growing their Instagram followers. #1: Invite Engagement Starbucks definitely doesn’t have a growth problem. They’re one of the [...]

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Facebook Post Frequency: How to Find Out What Works

Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics. What we found are some very interesting things about Facebook reach, posting frequency and [...]

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How to Use Twitter Animated GIFs to Improve Your Marketing

Does your Twitter marketing need a new twist? Have you considered using Twitter animated GIFs in your tweets? Twitter’s newest feature lets you include animated images, called GIFs, in your tweets. Twitter animated GIFs add more interest to images and are a great way to gain exposure on Twitter. In this article you’ll discover three [...]

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New Pinterest Messages: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? New Pinterest Messages Encourage Conversations: “When someone shoots you a pin, you’ll be able to reply with a [...]

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Instagram Success: How a Marketer Grew a Loyal Following With Instagram

Do you want to grow your business using Instagram? Are you wondering how to build a loyal following? I interview Chalene Johnson for this episode of the Social Media Marketing podcast and explore how she amassed a following of 365,000 on Instagram. More About This Show The Social Media Marketing podcast is a show from [...]

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4 Steps to Implementing a Social CRM Strategy

Are you using social media to improve your customer service? Is your current Customer Relationship Management process inefficient? A fine-tuned social customer service strategy increases customer engagement. In this article I’ll share four easy steps for developing a social CRM strategy. Why a Social Media CRM Strategy? Just about everybody uses social media in their [...]

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How to Use the New LinkedIn Header Image for Profiles

Have you noticed the new images at the top of LinkedIn profiles? Do you want to grab people’s attention and really show them who you are? LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone. In this article you’ll discover how to [...]

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Facebook Pages App Changes: What Marketers Need to Know

Do want to manage your Facebook page no matter where you go? Have you downloaded the newest Facebook Pages app? The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page. In this article you’ll discover how eight updates to the Facebook Pages app make managing your [...]

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7 Reasons to Attend Social Media Success Summit 2014

Could your social media marketing efforts use a boost? Are you looking to improve your professional development when it comes to social media? Are there social networks you’ve been avoiding because you don’t have time to figure out what works? If so, Social Media Examiner has just the event for you. In this article I’ll [...]

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How to Infuse Your Personality Into Your Social Media Marketing

Do your readers see you as a logo instead of a real person? Are you sharing the real you in your social marketing? It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive. In this article you’ll discover four ways [...]

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4 Ways to Use the Facebook Save Button for Delayed Content Consumption

Have you ever wanted to save Facebook content to read later? Are you looking for ways to find that saved content? Depending on the type of device you’re using, Facebook save can be time-consuming or frustrating. In this article I’ll share four easy ways you can use the Facebook save for saving articles you’re interested [...]

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Facebook Forces Messenger on Mobile Users: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Forces Users Worldwide to Download Messenger for Mobile Chat: “Facebook will stop allowing messaging in its main [...]

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