Twitter Introduces Twitter Offers: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Twitter Offers: “This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter [...]

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How to Design Social Media Images for Brand Recognition

Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an important part of gaining brand attention. In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand [...]

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26 Tips to Strengthen Your Social Media Marketing

Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media. In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media [...]

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Facebook to Overtake YouTube: 5 New Research Findings

Do you want to know why it’s important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it’s here to stay. #1: Facebook Drives Four Times More Traffic Than [...]

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4 Instagram Tools for Scheduling Instagram Updates

Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates. Why Use Tools to Schedule Instagram Posts? Instagram [...]

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Facebook Groups App: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Facebook Groups App: An app “that helps people share faster and more easily with all the groups in [...]

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Becoming Recommended: How to Build a Business Others Love Recommending

Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? To learn how to build a business that’s highly recommended, I interview Paul Rand. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from [...]

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How to Optimize Your Images to Work Across Social Networks

Do your images look good on all social platforms? Are you making different images for each type of social share? Creating one image that looks good on several networks saves time, money and improves your visibility. In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn. [...]

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How to Take Your Visual Content to the Next Level

Do you want to share stronger visuals? Have you looked at what other content creators are doing? Watching what works for others in your industry can help you create content that increases engagement with your own audience. In this article I’ll share how to search Pinterest, Instagram and Facebook for visual content to inspire your [...]

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20 Social Media Marketing Tips From the Pros

Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they’re getting results with social media marketing today. Here’s what they had to say. #1: Mine Twitter to Grow Your Audience While “if you [...]

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How to Get More People to Attend Your Google Hangout

Do you host Google Hangouts on Air? Do you want to attract more live viewers? When you cultivate a live audience for your Google Hangout on Air, you have more opportunities to connect with your fans. In this article I’ll share five things you can do to bring more live viewers to your Google Hangout [...]

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3 Ways to Optimize Facebook Ads for Better Results

Are you running Facebook ads? Do you want to get more out of your ads? The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations. In this article I’ll share three tips for making the most of your Facebook ad campaigns. #1: Reach the Right [...]

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Tools to Centrally Monitor Your Social Mentions

Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather [...]

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Facebook Video Cards: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Say Thanks: “An experience that lets you create personalized video cards for your friends on Facebook.” [...]

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14 Ways to Make Your Twitter Updates More Creative

Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. #1: Questions Tweet [...]

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Six Tips for a Killer Hashtag Marketing Campaign

Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook – 293,110 followers Twitter – 143,000 followers, @RoamingGnome [...]

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4 Ways Facebook Remarketing Will Improve Your ROI

Have you run remarketing campaigns on Facebook? Are you reaping the full benefits Facebook ad targeting? To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service. In this article you’ll discover how Facebook remarketing campaigns can increase your ROI. What Is Remarketing? Remarketing is [...]

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How to Improve Your Social Media Holiday Campaigns

Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. In this article I’ll share resources for building a social [...]

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4 Ways Facebook Groups Can Improve Fan Relationships

Would you like to create stronger ties with your customers? Have you thought about building a Facebook group? Today’s Facebook groups offer a way to create ties with thousands of members. In this article you’ll find four ways Facebook groups can help build stronger customer relationships. #1: Get Real Customer Feedback Golden Tote, started by [...]

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6 Ways to Improve Twitter Engagement With Psychology Principles

Want to discover how to engage more users on Twitter? Have you considered using psychology techniques? Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you. In this article I’ll share six psychology tips you can use to create tweets [...]

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6 Reasons You Should Attend Social Media Marketing World

Are you wondering which marketing conferences you should attend? Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you? If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep [...]

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How to Find Your Ideal Customers on Facebook

Do you want to connect with the right customers on Facebook? Are you using buyer personas to identify your target customers and fans? With some detective work, you can determine whom you want to reach and how you’re going to engage them on Facebook. In this article I’ll share five questions to help you identify [...]

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How to Use Pinterest for Videos, SlideShares and Podcasts

Do you only share images on Pinterest? Would you like to share other content to grow your Pinterest followers and other social networks? You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest. In this article I’ll explain how you can use Pinterest to increase exposure [...]

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How to Remarket Twitter Users With Tailored Audiences

Are you remarketing to people with Facebook or Google? Did you know you can do the same thing with Twitter? Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that. In this article I’ll explain how [...]

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