Essential Facebook Marketing Resources: A Complete Guide

Do you want to learn how to market yourself and your business on Facebook? Are you looking for a resource to guide your Facebook marketing efforts? Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your [...]

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How to Create and Promote Explainer Videos

Are how to videos part of your social marketing? Are you looking for tips to improve the creation and promotion of your videos? Explainer videos are a new trend in how to videos. They help your customers and promote your product or service. In this article, you’ll find out what explainer videos are and how [...]

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Marketers Not Prepared for Negative Feedback: New Research

Do you have a plan to handle negative feedback? Do you know how to measure your engagement? These issues and more are faced by many social media marketers. In this article, I’ll share research and tips to help you overcome common challenges social media marketers face. #1: Marketers Lack Plan for Negative Comments When it [...]

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5 Ways to Give Your Blog Content More Visibility

How do people find your blog content? Do you want to reach a larger audience? Delivering your content to customers and prospects in different ways brings more readers to your blog. In this article, I’ll share five ways to get your content in front of more people. #1: Encourage Automatic Sharing with GaggleAMP Every time [...]

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4 Ways Visual Design Can Improve Your Social Media Marketing

Do you have a strong visual presence on your social channels? Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing efforts helps people recognize your updates. In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social [...]

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Google Analytics: How to Make Smart Marketing Decisions

Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress? To learn how to use Google Analytics to help make smart marketing decisions, I interview Andy Crestodina for this episode of the Social Media Marketing podcast. More [...]

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12 Types of Blog Posts to Drive More Traffic to Your Blog

Need more blog post ideas? Have you ever stared at your screen, unable to figure out what to write? Are you wondering what type of content will best engage your audience? In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers [...]

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A Beginner’s Social Media Guide for Small Businesses

Are you ready to connect with a wider audience? Want to know the best ways to leverage social media for your small business? If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started. In this article, I’ll show you seven steps you [...]

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How to Increase Your Social Media Click-Through Rates

Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic Matters Your website is the [...]

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3 Ways to Generate Leads With LinkedIn Groups

Does your business need more leads? Are you participating in LinkedIn groups? LinkedIn groups are the easiest way to generate leads. In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects. Why LinkedIn Groups? Since it launched back in 2003, LinkedIn has undergone [...]

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5 Instagram Tools to Better Manage Your Marketing

Is your business using Instagram? Do you need better tools? Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively. Here are five Instagram tools to help you become more efficient with Instagram. Why Instagram? Instagram is a rapidly growing photo and video sharing platform with more [...]

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How to Create an Infographic That Boosts Social Shares and Leads

Are you considering infographics for your marketing? Can you effectively communicate visually? Infographics are powerful ways to get attention. In this article, you’ll discover how to craft infographics that are widely shared. Why Infographics? Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve [...]

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6 Ways to Use Pinterest to Promote Your Brand

Is Pinterest part of your marketing strategy? Have you ignored Pinterest because you think your brand isn’t a fit? Every brand has a story tell and visual content can help you tell it. Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start. In this article you’ll [...]

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How to Make Your Facebook Marketing Work for B2B

Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page. In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client. #1: Understand [...]

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Twitter Real-Time Notifications: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Real-Time Notifications: “When you’re logged in on twitter.com, you will receive notifications if someone has replied, [...]

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LinkedIn Publishing Platform: What Marketers Need to Know

Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business? To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast [...]

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How To Build a Content Strategy Using a Social Media Audit

Do you want to create a strong social media content strategy? Are you looking for tools to help you analyze the content on your competitors’ social media profiles? To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. In this article I’ll share how to [...]

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4 Ways to Maximize Your Network With Social Media

Do you want to quickly find and meet contacts related to your industry? Are you looking for ways to establish a long-term relationship with those connections? It can be tough to make first contact without coming on too strong. But if you engage with someone before you pitch and let them get to know you [...]

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How to Create a Successful Business Blog

Want to build a blog that benefits you and your business? Do you need help managing your blog? Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do. You may even feel overwhelmed by all that’s involved. But don’t worry. In this article you’ll find numerous [...]

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5 Little-known YouTube Features for Marketers

Are you using YouTube as part of your social media marketing strategy? Do you want to reach more viewers and optimize the quality of your videos? There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach. In this article you’ll [...]

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12 Resources to Improve Your LinkedIn Profile

Want to get noticed on LinkedIn? Do you have a LinkedIn profile, but want to improve it so you can get better exposure? Over the years, LinkedIn has evolved to include several elements that improve their users’ experience. If you want to use these elements to create a stronger LinkedIn presence, you’ve come to the [...]

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Twitter’s New Web Profile: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Announces New Look for Web Profile: “The new web profile lets you use a larger profile photo, [...]

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Google+ Marketing Tactics: How to Promote Your Content on Google+

Do you use Google+ for business? Are you wondering how to promote your content on Google+? To learn about Google+ tactics that are available to marketers, I interview Lynette Young for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. [...]

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25 Social Media ROI Tips From the Pros

Do you struggle with establishing return-on-investment (ROI) for your social media efforts? Are you looking for advice to help you measure your ROI? For most businesses, being able to substantiate the allocation of resources into social media is a necessity. But it’s not always easy. We asked 25 online marketing pros to share their best [...]

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What to Do When Social Media Is Not Working For Your Business

Is social media not working for you? Are you struggling to form a social media connection with your audience? Have you found that the recommended “getting started” tips and tricks for social campaigns just haven’t resonated with your followers? The truth is, while there are plenty of audiences that respond well to social media marketing [...]

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New Research Shows Which Social Networks Ideal for Marketers

Which platforms are most relevant to social media marketing right now? Marketers need to know where (and how) they should focus their efforts for maximum ROI. This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each. #1: People Spend More Time [...]

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4 Ways to Find Guest Blogging Opportunities

Do you have a blog and are looking for guest bloggers? Are you looking for a way to guest blog on other sites? Whether you’re wanting to write more or are looking for writers, guest blogging may be the right solution for you. In this article, I’ll show you the four best communities to help [...]

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Freak Success: A Dialog With Chris Brogan

Do you feel like you don’t fit in? Are you wondering how you can succeed in business by being different? To learn about how your unique qualities can help you achieve success in the business world, I interview Chris Brogan for this episode of the Social Media Marketing podcast. More About This Show The Social [...]

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13 Google+ Tools to Improve Your Marketing

Are you struggling to gain traction on Google+? Do you want to optimize your Google+ presence? If you want to dominate social media, you have to distribute rich media content efficiently and effectively. Google+ helps you do that and more. Read on to discover 13 tools that integrate with Google+ to help you create your [...]

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6 Ways User-Generated Content Can Double Your ROI

Are you soliciting user-generated content (UGC) for your business? Would you like to know how to get the most out of user-generated content? Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012. Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 [...]

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5 Ways to Attract More Readers to Your Blog

Is it easy for people to find your blog content? Do you want to promote your blog content to more readers? When you blog to promote your business or industry, it’s important to make sure your content gets seen. In this article I’ll share five ways you can attract readers to your blog content. #1: [...]

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5 Twitter Tools to Increase Your Blog Retweets

Are you leveraging social proof to get more shares on Twitter? Are you giving readers a one-click way to tweet your blog posts? When it comes to sharing your posts, the less effort it takes, the better. It doesn’t get much easier than writing the tweet for your readers and using one-click sharing. In this [...]

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