How to Get Started on Blab: Group Video Broadcasting for Marketers

Are you a fan of live-streaming video for business? Have you tried Blab? Blab, the newest platform in streaming video, lets you build a personal and business presence while creating community. In this article I’ll explore Blab and share ways you can use it for business. About Blab Blab.im, which is currently available on desktop […]

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Twitter Quality Score for Ads: What Marketers Need to Know

Are you using Twitter ads? Do you want a better return on your investment? Twitter uses its ads quality score to determine how your ads are displayed, and how much you pay if people engage with them. In this article I’ll share how to create Twitter content that raises your Twitter ads quality to maximize […]

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9 Social Media Marketing Tool Tips From the Pros

Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts. Here’s what top social media experts are using to get results with social media marketing […]

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8 Ways to Effectively Manage Your Facebook Marketing

Is Facebook taking up all your time? Interested in ways to maximize your workflow? When you streamline your work and know exactly where to look for the right information, your job becomes easier. In this article you’ll discover eight ways to manage your Facebook marketing more effectively. #1: Maximize Page Notifications You can get notifications […]

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Instagram Removes Square Image Limitation: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Now Supports Portrait and Landscape Images: Instagram announces that “—in addition to square posts—you can now share […]

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Getting Attention: The Science of Being Captivating Online

Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? To discover how to get people’s attention online, I interview Ben Parr. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed […]

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8 Ways to Use Google+ Hangouts for Your Business

Do you use Google+ Hangouts? Interested in ways to use them for your business? Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise. In this article you’ll discover eight ways to use Google+ Hangouts for your business. A Quick Introduction to Google+ Hangouts Before getting […]

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How to Tell Stories With Facebook and Instagram Carousel Ads

Want to make sure your ads stand out on Facebook and Instagram? Have you tried Carousel Ads? While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative. In this article, I’ll share how to use storytelling in carousel ads to promote your […]

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6 Ways to Use Periscope for Your Business

Want to use mobile live-streaming to market your business? Have you tried Periscope? Periscope is already proving to be an incredibly powerful social tool, and savvy marketers are using it in innovative ways to grow their businesses. In this article you’ll discover six ways to use Periscope for your business. #1: Show Live Product Demos […]

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5 Facebook Ads Changes: What Marketers Need to Know

Are you curious about the latest Facebook ad changes? Wondering how to take your Facebook ads to the next level? Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter. In this article I’ll share the five biggest things to happen […]

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How to Create Facebook Image Posts That Engage

Do you use images in your Facebook marketing? Are your image posts performing as well as you’d like? While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement. In this article, you’ll discover how to improve the performance of your Facebook image posts. […]

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Blab.im Brings Group Video Broadcasts to Business: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Blab.im has marketers talking: Combining features of Google Hangouts with Periscope-like functions, Blab.im introduces an iPhone client and […]

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Content for Business: How to Build Your Business on a Solid Content Foundation

Do you have a great idea for a business? Wondering if content marketing will help move the needle? To discover what it takes to build a content-driven business, I interview Joe Pulizzi. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

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Essential Guide to Video Marketing: A Resource for Marketers

Do you want to use video for your business? Are you looking for a resource to help you combine video with social media marketing? Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals. Each […]

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6 Google+ Features to Promote Your Business

Do you use Google+ for your business? Wondering which features to invest your time and effort in? While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use. In this article you’ll discover six Google+ features you can use to promote your business. […]

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How to Optimize Your Tweets for Search

Do you want more exposure for your Twitter account? Have you thought about applying SEO tactics to your Twitter marketing? With a few simple techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search. In this article you’ll discover how to improve the visibility of your Twitter […]

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How to Vet Social Media Groups for Prospects

Are you looking for ways to engage directly with your customers? Have you thought about joining social groups on Facebook, LinkedIn and beyond? Joining the right social groups allows you to connect with your customers by answering their questions and sharing valuable information. In this post you’ll discover how to choose the best social groups […]

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14 Social Media Marketing Tools Recommended by the Pros

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? Using the right tools can help you manage your time effectively and get better results from your social media marketing. In this article you’ll find fourteen of the hottest social media tools recommended by the pros. […]

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4 Ways to Use Dark Facebook Posts for Business

Do you want to target a segment of your Facebook audience? Have you considered dark Facebook posts? Dark (unpublished) posts are a great way to tailor different messages to various audiences without posting multiple messages to your Page timeline. In this article you’ll discover four ways to use dark Facebook posts for your business. Why Dark […]

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Twitter Removes 140-Character Limit for Direct Messages: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Removes 140-Character Limit in Direct Messages: This change is a “big step towards making the private side […]

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Online Security for Business: What Marketers Need to Know

Is your online identity secure? Are you concerned about hackers? To discover how to secure your social profiles, your online accounts and your identity from hackers, I interview Chalene Johnson and Darren Natoni. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […]

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How to Optimize Your Facebook Posts With Facebook Audience Insights

Do you want to increase your Facebook engagement? Interested in discovering what content appeals to your audience? With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences. In this article you’ll find out how to use Audience Insights to optimize your Facebook posts. Why Facebook Audience Insights? Facebook […]

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21 Ways to Improve Your Facebook Ads With Ad Targeting

Do you use Facebook ads? Are you aware of all of the targeting options Facebook offers? Facebook offers so many ways to target potential customers, there’s a right advertising option for every business. In this article you’ll find 21 ways to target specific audiences with Facebook advertising. #1: Know Your Customers’ Interests On Facebook, you […]

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6 Ways to Improve Engagement With Social Media Content

Do you struggle to get your fans to engage? Interested in ideas to get people talking? Simple content ideas can give you something to talk about, even if you feel like you don’t have anything new or original to say. In this article you’ll discover six ways to create social media conversations with content. #1: […]

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How to Grow Your Twitter Following

Want to grow your followers without advertising? Is Twitter working for you? Investing in organic growth on Twitter takes time, consistency and commitment. But the rewards are more credibility and social proof. In this article you’ll find simple steps to organically grow your Twitter followers. #1: Use IFTTT to Curate Twitter Lists Automatically When you add […]

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6 New Facebook Features for Business: What Marketers Need to Know

Are you keeping up with Facebook’s latest features? Would you like to know how to use them for your business? Some of the recent Facebook features could have a huge impact on your business, including whether fans see your posts, as well as how you attract leads, track conversions and more. In this article you’ll discover how to […]

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How to Use Social Media for Crowdfunding Campaigns

Are you launching a crowdfunding campaign? Want to use social media to promote it? To reach your goals, you’ll need to use social media before, during and after your campaign. In this article you’ll discover how to use social media to achieve crowdfunding success. #1: Choose Social Channels for the Campaign When you plan a […]

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Instagram Opens Ads to Masses: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Ads API Partner Program Launches: “Instagram Ads API Partners will be able to perform tasks including scheduling […]

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Thought Leadership: How to Remain Top of Mind in Your Industry

Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events? In this episode I go behind the scenes at Social Media Examiner with Phil Mershon. More About This Show The Social Media Marketing podcast is an on-demand talk radio show […]

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26 Creative Tips and Tools for Social Media Marketers

Are you a busy social media marketer? Do you want better tools and tips to simplify your job? Looking for ways to increase your visibility or productivity? In this article you’ll discover the best tips and tools shared on the Social Media Marketing podcast so far this year. #1: The Great Suspender If you use […]

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How to Grow Your Facebook Fans Without a Budget

Want to increase the size of your Facebook community? Want to avoid costly Facebook ads? When you develop relationships with others in your niche and experts, your Facebook page can easily grow without advertising. In this article you’ll discover three ways to grow your Facebook fan base without ads. #1: Guest Curate for Other Pages […]

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Why Social Media Marketers Fail to Innovate and What to Do About It

Do you sometimes feel like a gerbil in a cage, watching the world of social media change as you’re stuck in place? Are you looking for a solution to fast-track your social media marketing skills? Understanding the underlying cause of your marketing friction can help free you to make real progress. In this article I’ll […]

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How to Grow Your Instagram Exposure

Are you using Instagram to promote your business? Want to increase your exposure? Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content. In this article you’ll discover how to get more exposure for your brand on Instagram. #1: Embrace the Hashtag Descriptive hashtags on […]

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How to Create Facebook Ads That Stand Out Using Power Editor

Do your Facebook ads get noticed? Wondering how creating ads with Power Editor makes a difference? When you build ads in Power Editor instead of the Facebook Ads Manager, you have more control over your creative elements. In this article you’ll learn how to use Power Editor to create Facebook ads that gets results. #1: […]

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How to Enhance Customer Experience With Social Media

Do you have happy customers? Want to use social media to help keep them that way? Giving people an awesome experience on social media increases customer satisfaction and builds long-term loyalty. In this article you’ll find five ways to improve your customers’ experience with social media. #1: Show Your Gratitude To keep your customers happy […]

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Google+ Separates From Google Products: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Google Separates Google+ From Its Products and Services: Over the coming months, Google plans to “move some features that aren’t […]

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