How Boolean Search Improves Your Social Media Monitoring

Do you search for information on social media? Did you know that Boolean search isn’t just for search engines? Many of the main social networks accept some form of traditional Boolean search operators, as well as their own, to help users identify specific information about content, brand mentions, even other users. In this article I’ll [...]

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4 Ways to Crowdsource Product Ideas Using Social Media Contests

Do you want to take your customer engagement to the next level? Have you used crowdsourcing to gain consumer insight or to choose your next product line? Do you use contests as motivation to get input from your customers? In this article, you’ll discover how crowdsourcing your products through contests on social media will help [...]

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Launching: Why Podcasts Are a Hot New Way to Launch a Product

Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch? To learn why podcasts can be a very powerful marketing tool when it comes to starting a launch, I interview Brian Clark and Chris Ducker for this episode of the Social Media [...]

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3 Steps to Build a Social Media Marketing Sales Funnel

Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product? Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a customized sales funnel in place. In [...]

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39 Blogging Tips From the Pros

Are you looking for the latest blogging tactics? Do you want to know what the blogging pros are doing today? Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed. We asked 39 blogging pros to share the best blogging tips and tactics worth [...]

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How to Measure Social Media ROI

Do you spend hours on your social media outreach and have no idea if it’s successful? Are your clients constantly clamoring for social proof? If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI). In this article I’ll share tools and tips to measure [...]

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Essential LinkedIn Marketing Resources: A Complete Guide

Do you want to learn how to present yourself and your business on LinkedIn? Are you looking for a resource to guide your LinkedIn marketing efforts? Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads. [...]

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9 Small Business Twitter Marketing Examples to Study

Are you debating whether your small business should invest time on Twitter? Do you wonder how Twitter can help your business? By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready [...]

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10 Big Brand Facebook Tactics Any Business Can Use

Do you have big-brand Facebook page envy? Do you, as a small business owner, want your page to be popular and engaging? It’s easier than you think to emulate what Facebook’s major players do. In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can [...]

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Connecting With People: How to Be Human With Your Social Marketing

Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing? To learn why so many marketers struggle connecting with people via social media and what you can do to fix it, I interview Bryan Kramer for this episode of the Social Media Marketing podcast. [...]

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26 Creative Ways Brands Use Facebook Status Updates

Does your business have a Facebook marketing plan? Do you need inspiration for Facebook updates that excite your fans? Do you treat each and every update as an opportunity for engagement? In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand [...]

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New Social Media Research That Could Change Your Strategy

Are you managing social media for your business? Do you pay attention to the trends happening across the social web? If so, you already know how the rules and landscape of social media marketing are always changing. But what you don’t know may not only surprise you, but also may make you think twice about [...]

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How to Use Facebook Website Custom Audiences

Are Facebook ads a core part of your social media tactics? Are you ready to build a raving fan base that reads your articles and buys your products? The truth is that with the right tools, no advertising can match the impact of Facebook. If you’re on the fence because you’re not sure how effective [...]

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How to Encourage Fans to Create and Share Visual Content

Are you leveraging your community to bring attention to your brand? Have you asked your customers and fans to contribute pictures and images to your social platforms? If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement. In this article I’ll show you how [...]

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Getting Started With Blogging: 16 Resources to Boost Your Blog

Are you a business owner or professional with something to say? Do you want to be considered an expert in your field? Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business. In this article you’ll find all of the tips and resources you’ll need for [...]

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Stop Marketing, Start Engaging: How to Get Social Media to Really Work

Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing podcast. More About [...]

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5 Ways to Use Pictures to Tell Visual Stories With Social Media

Are you sharing your stories with your fans? Do you use pictures in your social marketing? People want pictures in their social channels. When done right, these pictures become visual stories. In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important. Great Marketers Are Great [...]

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Unlimited Pinterest Secret Boards: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Announces Unlimited Secret Boards: “With unlimited secret boards, there’s no limit to the number of ways for [...]

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Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business

Do you use visuals to market your business? Are you wondering how you can tell a story with visuals? To learn how your business can benefit from visual storytelling, I interview Ekaterina Walter for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]

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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

Are you using hashtags in your social media campaigns? Do you want to find tools to help manage your hashtags? The right tools can help you launch, track and analyze hashtags across social networks. In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations. Why Use a [...]

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How to Use LinkedIn to Build Relationships and Generate Leads

Are you using LinkedIn to your advantage? Do you use LinkedIn marketing tactics to generate more leads? Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach. In this article you’ll find the latest LinkedIn features and how you can use them to your benefit. [...]

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4 Steps to Building an Engaging Presence on Social Media

Do you want to increase awareness of your brand online? Are you ready to take the plunge and use content to connect with your audience on social media? If you shift your thinking and perception about what makes your brand successful, you can tease out great content that will undoubtedly catch the attention of potential [...]

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How to Create Visual Social Media Content

Do you use images to boost engagement? Are you looking for tools to create better visual content? Creating compelling visuals for your social media marketing can be challenging. In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms. The Big Picture Visual content [...]

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6 Ways Twitter Chats Can Help You Connect With Your Audience

Is your Twitter marketing working? Are you trying to reach a wider audience and generate leads? Twitter chats are a great way to boost your marketing results. In this article you’ll discover six ways Twitter chats can help you connect with a larger audience and enhance brand awareness. Why Twitter Chats? Most marketers use Twitter [...]

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Guide to Facebook Reach: What Marketers Need to Know

Have you seen a drop in your Facebook performance? Do you want more fans to see your Facebook updates? If so, you need to understand Facebook reach. In this article, you’ll find out what Facebook reach is, why some pages have more visibility than others and how to improve your own Facebook page reach. What [...]

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How to Use Reddit to Generate Leads

Have you thought about promoting your product or brand on reddit? Do you know how to engage the reddit community? In this article I’ll show you how brands can engage on reddit and create a successful lead generation campaign using Reddit sponsored headlines. What’s reddit? Reddit is a website that showcases popular links and information. [...]

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LinkedIn Member Blocking: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Announces Member Blocking: This new LinkedIn member blocking feature will be rolled out to all LinkedIn members. [...]

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