Twitter Chats: How to Create a Successful Tweet Chat

Are you familiar with Twitter chats? Wondering how Twitter chats can help market your business? To learn more about Twitter chats and what they can mean for your business, I interview Pam Moore for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]

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How to Maximize Your LinkedIn Endorsements

Are people endorsing you for the wrong skills on LinkedIn? Do you want to know how to fix that? It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost! In this article I’ll show you three ways you can guide people into endorsing you [...]

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5 Ways to Make Shareable Images That Drive Traffic

Are you sharing compelling images across social networks? Do you want more engagement and traffic from your efforts? If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement. In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to [...]

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5 Ways to Grow Your Twitter Reach

Are you struggling to grow your Twitter following? Do you want more people to see your updates? If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success. In this [...]

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29 Social Media Tools Recommended by the Pros

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! #1: RivalIQ [...]

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How to Get Customers to Post Instagram Pictures

Do you want to use Instagram to add value to your brand? Are you looking for innovative ways to get your customers (and employees) to post Instagram pictures? Then keep reading because I’m going to show you four ways to bring your “A game” to Instagram and wow your fans. Why Customer Instagram Pictures? Instagram [...]

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18 Social Media SEO Resources to Improve Your Search Ranking

Do you know how social media impacts SEO? Are your own search and social efforts aligned? For many marketers, it’s not always clear how social media impacts search engine optimization. In this article you’ll find numerous resources to help you understand how social media SEO works. Why Social Media SEO? It’s not enough to have [...]

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26 Ways Social Media Marketers Use Smartphone Apps

Do you use your smartphone to carry out your social media marketing while you’re away from your desk? Are you looking for apps to make you more productive? Finding apps to help us perform our day-to-day tasks has become more important than ever. In this post, I’ll give you 26 tips, an A-Z guide for [...]

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LinkedIn Opens Blogging Platform to All: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Influencers Publishing Platform Opens to All LinkedIn Members: LinkedIn is slowly opening up its publishing feature to [...]

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How to Encourage Google+ Fans to Share Your Content

Are you using Google+ to promote your brand or content? Do you want to find Google+ fans who love what you do and will share it with others? When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice. This word-of-mouth marketing is [...]

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How to Increase Your Social Media Following by Over 700%

Are you looking for creative ways to grow your social media following? Are you dealing with limited resources? Then you’ll want to study what Microsoft Dynamics did. How is a giant like Microsoft the same as everybody else when it comes to social media marketing? They have the same challenges as any company. They have [...]

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5 Ways Businesses Are Using Visual Storytelling on Facebook

Are you looking for creative ways to use visual storytelling in your social media marketing? Do you have a great story to tell, but you’re not sure how to share it? Every company has a story to tell. It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses [...]

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6 WordPress Plugins That Ensure Your Posts Look Good When Shared on Social Media

Do you blog? Are you looking for WordPress plugins to help control how your content looks when it’s shared across social media? In this article, I’ll share the best WordPress plugins you can use to make your social shares look great everywhere. Why WordPress Plugins for Social Sharing? To get the most mileage out of [...]

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5 Social Media Trends for 2014: New Research

Want to know where social marketers are focusing in 2014? Looking for the latest social media trends to inform your marketing? Based on new research, here are five areas you should start paying attention to right away. Note: This article is based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, [...]

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5 Ways to Offer Social Customer Service With Facebook

Are you answering customer concerns on Facebook? Is offering social customer service important for your business? Facebook is the number one social channel so it’s likely to be the first line of contact for your customers, for both praise and complaints. Answering your fans, owning up to your mistakes and keeping your fans in the [...]

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Klout Morphs Into Content Platform: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Klout Adds Content Aggregation: The “new content platform helps Klout users be better content creators. (It) also allows [...]

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Why Podcasting Is a Trend Marketers Need to Follow

Have you considered podcasting for your business? Are you wondering if now is the right time to start? To learn about the amazing growth and the opportunities that exist for marketers, I interview Michael Wolf for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a [...]

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5 Ways to Combine Twitter Scheduling With Real Time Activities

Is there an easy way to engage with people in real-time while balancing Twitter scheduling needs? Do you know when to schedule your posts to best reach your followers? Are you looking for ways to join in discussions with real-time posts? In this article, you’ll discover how to use both scheduled and real-time social media [...]

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How to Speed Up Your Content Curation Process

Do you want to share helpful content, but don’t know where to find it? Are you looking for tools to speed up your content curation process? In this article I’ll show you how to find and share relevant content in a snap. Why Content Curation? If you want to be the go-to expert in your [...]

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How to Use Social Media to Promote an Event

Are you wondering how to promote an event with social media? Whether you’re planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way. In this article I’ll reveal seven creative ways to use social media to increase your chances for a gangbuster [...]

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5 Ways to Increase Fan Page Engagement With Facebook Games

Want to increase your Facebook fan engagement? Have you considered adding games to your Facebook page? Facebook games engage people’s competitive nature and can grow your brand’s reach. This article shows you how to use games in your Facebook marketing. #1: Fan Photo of the Week If you want to get people interested in your [...]

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Dial Into Google Hangouts By Phone: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? With UberConference You Can Dial Into Google Hangouts: With the UberConference app, you can now call into Google [...]

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3 Ways to Boost Your Lead Generation With Social Media

Are you looking for new ways to generate leads with social media? Could your online lead generation program use an upgrade? If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs. In this article, I’ll show you three ways marketers can increase and track qualified leads [...]

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3 Ways to Use Google+ to Increase Search Rankings

Do you want to increase your search rankings? Did you know your Google+ page and profile could help? Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content. This article shows you three ways you can maximize your Google+ presence and [...]

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How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

Would you like to drive more Facebook traffic to your website? Is quality Facebook traffic important to your business? Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages. Use these five steps to help you get more [...]

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