Google Embraces Podcasting: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Google Play Music Welcomes Podcasts: “Along with direct searches and browsing for podcasts, the service will connect new […]

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Podcast to Book Deal: How to Turn Your Passion Into Profit

Do you host a podcast or write a blog? Want to know what it takes to get a book deal? To discover how to turn your content into a book deal, I interview Lewis Howes. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s […]

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5 Ways to Create Infographics for Instagram

Want more engagement on Instagram? Have you considered posting infographics? Introducing infographics into your Instagram marketing campaigns will attract more viewers and set you apart from other companies. In this article you’ll find five ways to create infographics for Instagram. #1: Build a Video Infographic From a Series of Charts Videos overwhelmingly beat photos on Instagram. […]

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How to Use 360-Degree Video in Your Social Media Marketing

Are you using video on your social channels? Have you thought about 360-degree videos? 360 videos produce more engagement and message retention than normal videos. In this article you’ll discover how to create a 360 video and use it for your business. What Is 360-Degree Video? 360 videos (also known as VR or virtual reality) are clips displaying […]

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Snapchat or Instagram? Deciding Which Platform Is Ideal for Your Visual Content

Is visual content part of your social media marketing? Are you trying to decide whether to use Instagram or Snapchat? Snapchat and Instagram share the same basic purpose. While many businesses want to know which is better for marketing, the truth is both have value. In this article you’ll find insights to help you decide whether your visual […]

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6 Tips to Get Your Business Started on Social Media

Do you want to create a business presence on social media? Looking for tips to get started? Setting up a good foundation on social media can help you build visibility and connections for your business. In this article you’ll discover six tips to get your business started on social media. #1: Create Profiles on Multiple Social […]

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Facebook Freebooting: What Marketers Need to Know

Do you use video in your marketing? Want to make sure your copyright is protected? There are simple steps you can take to brand your videos so you’re protected if people upload them to Facebook as their own. In this article you’ll discover how to protect your video content from freebooting on Facebook. What Is Freebooting? Freebooting […]

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5 Ways to Use Storytelling in Your Social Media Marketing

Do you want to use storytelling in your social media marketing? Are you looking for inspiration? Building your social media campaigns around stories helps you stand out from other brands, and grab the attention of consumers. In this article you’ll discover five ways to use storytelling in your social media marketing. #1: Pay Attention to Story Structure […]

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Twitter Publish: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Introduces Publishing and Storytelling Tools: Twitter announced a new ecosystem of publishing and storytelling tools that “easily turn unique […]

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YouTube Strategy: How to Plan Your YouTube Marketing Success

Do you create videos for your audience? Are you curious about what works on YouTube? To discover more about YouTube video strategy, I interview Owen Hemsath. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what […]

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How to Use Facebook Notes for Marketing

Do you want to publish longer posts on Facebook? Have you tried Facebook Notes? Facebook Notes now lets profile owners add a cover image, format text and resize photos, then share their notes with anyone. In this article you’ll discover how to create Facebook Notes and use them in your marketing mix. How to Use Facebook Notes for Marketing Facebook […]

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How to Ensure Your Social Media Content Meets FTC, FDA and Google Requirements

Are you involved with influencer marketing campaigns? Do you know how to meet disclosure and compliance requirements? By following a few simple guidelines, you can maintain transparency while producing brand-sponsored content that engages consumers. In this article you’ll discover how to make sure your content meets Federal Trade Commission (FTC), Food and Drug Administration (FDA) […]

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9 Instagram Tips and Tools for Marketers

Are you using Instagram for your business? Want to get more from your marketing efforts? Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine. In this article you’ll discover nine tips and tools to improve your Instagram marketing. #1: Tailor Images to […]

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How to Boost Your Influence Using Your LinkedIn Profile

Is your LinkedIn profile working for you? Want to build a presence that supports your company role? While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build a influence around any business role. In this article you’ll discover three ways to build a LinkedIn presence […]

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How to Use Facebook Insights to Improve Your Engagement

Do you have a content strategy for your Facebook Page? Want to know which types of content work best? A deep dive into Facebook Insights helps you identify which content drives people to engage. In this article I’ll share how to find your best content using Facebook Insights. Why Use Facebook Insights? Many people are […]

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4 Tools to Improve Your Social Media Marketing

Does social media marketing contribute to your bottom line? Are you looking for tools to boost your ROI? As social media changes from an engagement-driven environment to a conversion-driven one, new tools are emerging to help you market more effectively. In this article you’ll discover four tools to improve your social media marketing. #1: Connect […]

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Pinterest Adds Location Data to Pins for Retailers: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Improves Place Pins With Better Location Data: “Now location info will be added automatically to Pins. That […]

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Blab.im: Why Your Business Should Consider Blab

Do you host live-streaming video? Want to hear about the latest live-casting technology? To discover more about Blab, I interview Joel Comm. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social […]

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How to Get More Out of Google+ With Circles

Are you building a network on Google+? Do you want to keep your connections organized? Sorting people and pages into circles allows you to read the news you want from your stream and connect with specific audiences. In this article I’ll share how to use circles to improve your Google+ network. #1: Fill Your Google+ Circles […]

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Top Brands Rediscovering YouTube: New Research

Is video part of your marketing mix? Wondering if YouTube is still relevant? In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use. In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today. #1: YouTube […]

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5 Ways to Use Fan Content to Improve Your ROI

Do you want to increase the ROI for your social media campaigns? Have you considered fan content? Using fan photos in your marketing is an effective way to highlight your brand, products and customers at the same time. In this article you’ll discover five ways to drive ROI with user-generated content campaigns on social media. Why User-Generated Content […]

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How to Use Facebook Lead Ads

Do you run lead generation campaigns? Are you familiar with Facebook Lead Ads? By autofilling lead generation forms with user details, Facebook’s lead ads make it easier for people to sign up and receive your offer. In this article you’ll discover how to create lead ads on Facebook. Why Lead Ads? Facebook has made the process […]

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How to Create Instagram Ads

Do you use Instagram for business? Interested in running ads? Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects. In this article you’ll discover how to create Instagram ads for your business. #1: Connect Your Instagram Account to Facebook Before you can start advertising on Instagram, you need […]

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5 Lesser Known Facebook Page Features for Marketers

Do you manage a Facebook page for your business? Interested in ways to improve your marketing? In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked. In this article you’ll discover five lesser known Facebook Page features for marketers. #1: Free Images for Ads […]

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All LinkedIn Groups Becoming Private: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week LinkedIn Announces All Groups Will Be Made Private: In an effort to improve the quality of conversation in groups, […]

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Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn

Are you active on LinkedIn? Want to use it to connect with potential partners and prospects? To discover how to network on LinkedIn, I interview Stephanie Sammons. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what […]

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4 Ways to Improve Engagement With Hashtags

Do you include hashtags in your social media posts? Want more traction from your hashtag campaigns? Adding hashtags to your campaigns can drive engagement with fans and followers, as well as attract new and prospective customers. In this article I’ll share four ways to improve reach and engagement with hashtags. Why Hashtags Matter Since social media is […]

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5 Psychology Tips to Improve Your Social Media Posts

Are you struggling to create social media engagement? Do you want tips to improve your posts? To get more social media engagement, you need to tailor your content to appeal to your audience on an emotional level. In this article you’ll discover five psychology tips to improve engagement on your social media posts. #1: Images Speak to […]

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How to Run an Instagram Influencer Campaign

Do you want to generate leads from Instagram? Have you considered reaching out to influencers? An influencer campaign is an effective way to promote your business and generate leads by leveraging the audience of another Instagram account. In this article you’ll discover how to run an influencer campaign on Instagram. #1: Reach Out to the Right […]

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How to Optimize Landing Pages to Boost Social Media Conversions

Do you want more conversions from your social traffic? Are you using landing pages? Directing targeted social media traffic to relevant landing pages helps you convert visitors into leads. In this article you’ll discover how to optimize landing pages to boost social media conversions. Why Landing Pages Rather than direct social media traffic to your home […]

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5 Checks to Ensure Your Facebook Page Is Up to Date

Are you using a Facebook page for marketing? Have you checked to make sure it’s up to date? Facebook regularly provides marketers and business owners with new ways to update their presence on Facebook. In this article you’ll discover five checks to ensure your Facebook page is up to date. #1: Review Your About Box […]

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6 Tips to Clean Up Your Twitter Account

Is your Twitter account unmanageable? Do you want to clean up your followers and profile? A well-managed Twitter account improves your branding and helps you engage with your audience. In this article you’ll find six tips to clean up and revitalize your Twitter account. #1: Unfollow Inactive Accounts First, tend to the users that you’re following. Let’s start with […]

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Twitter Removes Share Counts: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter to Remove Share Counts: In a recent update, Twitter announced that “Twitter share counts will no longer […]

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The Art of Story: How to Captivate an Audience

Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories? To discover how to improve your stories, and your storytelling, I interview Michael Port. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

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IFTTT Recipes for Social Media Marketers

Are social media tasks eating up a lot of your time? Want to streamline your activities? IFTTT (If This Then That) is a free service that allows you to automate tasks between applications and social networks. In this article you’ll discover how to create IFTTT recipes to save time on social media marketing. #1: Create a Recipe in […]

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