How to Set Up a Facebook Page for Business

Are you interested in setting up a Facebook page for your business? Not sure where to start? Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you. […]

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How to Use YouTube Cards to Promote Your Business

Is YouTube a part of your social media marketing? Or do you only post videos occasionally? YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action. In this article, I’ll explain how to use YouTube cards to promote your business, products and […]

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How to Use the LinkedIn Relationship Tab to Improve Your Networking

Do you struggle to remember how or why you connected with someone on LinkedIn? Want to get more out of your connections? By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network. In this article you’ll discover how to use the […]

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How to Turn Employees Into Social Media Advocates: Case Examples

Is your business active on social media? Are your employees active there, too? When employees are included in your social efforts, they become important brand advocates. In this article you’ll discover how involving employees in your social media marketing benefits your business. #1: Enhance Company Branding Zappos, the online shoe, clothing and accessories retailer, has an incredibly open and […]

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Top 9 Facebook Marketing Questions Answered

Have you got Facebook marketing questions? Are you wondering what the most common Facebook marketing questions are? Businesses with Facebook Pages often have the same questions. In this article I’ll dive deeper into frequently asked questions for businesses on Facebook. #1: Can I Change My Page Name? If you have fewer than 200 fans, changing […]

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7 Tips for Getting Started With Twitter Marketing

Are you building a presence on Twitter? Want to start with a solid foundation? Twitter is a great platform for establishing yourself, growing an audience and making important connections. In this article you’ll discover what you need to do to get the best results from Twitter. #1: Complete Your Profile Completing your Twitter profile is the first step […]

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Twitter Direct Messages: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to […]

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More Marketing Time: How to Procrastinate Your Way to Success

Do you spend too much time on insignificant tasks? Want to have more time to do what you do best? To learn how to multiply your time as a marketer by procrastinating, I interview Rory Vaden. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s […]

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How to Live-Tweet an Event to Help Your Business

Do you want to get more out of the events you attend? Have you thought about live-tweeting them? Live-tweeting events is a great opportunity to build an audience of targeted followers and increase influence in your industry. In this article you’ll discover six ways live-tweeting can benefit your business. What Is Live-Tweeting? Live-tweeting is about […]

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Marketers Embrace Influencer Marketing: New Research

Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works? In this article you’ll discover the most recent findings about marketers’ perception of influencer marketing and its ability to boost social media marketing efforts. Influencer Marketing Defined Quickly, […]

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How to Grow Your Facebook Audience: 8 Success Tips

Do you want a bigger Facebook audience? Are you looking for ways to bring attention to your business on Facebook? If you’re sharing good content but aren’t seeing Facebook audience growth, keep reading. In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising. #1: Add a Facebook […]

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How to Improve Your SEO With LinkedIn and SlideShare

Do you use LinkedIn or SlideShare for your business? Did you know you can improve you search engine optimization (SEO) with these channels? With a few simple techniques, you can optimize your LinkedIn and SlideShare assets to achieve higher search rankings organically. In this article you’ll discover four ways to optimize LinkedIn and SlideShare for […]

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11 Ways to Boost Facebook Engagement for Small Businesses

Is your small business on Facebook? Are you looking for better ways to engage your fans? Small businesses are winning on Facebook more than ever before. In this article you’ll find 11 ways small businesses can improve engagement and drive sales with Facebook posts. #1: Move Your Audience to Action Litographs is an online store […]

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5 Ways to Succeed With Pinterest Promoted Pins

Are you marketing on Pinterest? Have you considered Pinterest promoted pins? Pinterest promoted pins (recently opened to everyone) can help you reach more people and drive results. In this article I’ll share five ways businesses can get the most out of Pinterest promoted pins. About Promoted Pins While Pinterest is a social sharing community, users visit […]

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Marketing Trends: How to Think Differently and Predict the Future

Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend? To explore marketing trends, I interview Rohit Bhargava. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business […]

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How to Offer Great Customer Service With Social Media

Are your customers on social media? Do you interact with them? The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you. In this article you’ll find out how to provide great customer service with social media. #1: Make a Customer […]

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How to Set Up Facebook Dynamic Product Ads

Are you familiar with Facebook dynamic product ads? Facebook dynamic product ads allow you to reach customers with relevant offers by automatically showing them ads for the products they’re interested in. In this article I’ll share how to set up and best utilize Facebook Dynamic Product ads. What Are Facebook Dynamic Product Ads? Despite the […]

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7 Ways to Use Video to Boost Your Social Media Marketing

Do you use videos in your marketing? Are you looking for ways to increase engagement and shares? In this article you’ll find seven ways to use video to boost your social media efforts. #1: Greet Facebook Fans With a Featured Video Facebook allows you to select a featured video that will appear in your page’s […]

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Social Sharing: How to Get More People to Share Your Content

Do you publish content online? Want more people to share your content? To learn how to get more people to share your content, I interview Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners […]

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Social Media Tools That Help Optimize Your Time

Do you struggle to keep up with social media tasks? Are you looking for ways to get more done? Whether you need help maintaining your social accounts, finding content to curate or monitoring competitors, there are ways to simplify these processes. In this article I’ll share a number of tools to maximize the time you […]

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Pinterest Marketing: Your Complete Guide to Pinterest Success

Do you want to learn how to market yourself and your business on Pinterest? Are you looking for a resource to guide your Pinterest marketing efforts? Whether you’re marketing on Pinterest as an individual or as a brand, these expert articles will show you how to build a following, optimize your pins and boards, measure […]

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Facebook Introduces Riff: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Riff, a Creative Tool to Make Videos With Friends: “Anyone can start by creating a video. […]

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How to Optimize Social Media Images

Do you create your own images for social media? Are you happy with their performance? With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results. In this article you’ll find three tips to optimize your social media images for better online performance. #1: Optimize Images […]

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8 Ways Twitter Chats Can Benefit Your Business

Are you active on Twitter? Does your business participate in Twitter chats? While it may be more challenging for businesses to participate in chats from behind a logo, it can be done. In this article I’ll explain how to engage in Twitter chats as your business, so you can grow your network. #1: Give a […]

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