Social Media Mentors

Social Media and Mobile Marketing News For Small Businesses.

Friday, August 31, 2012

Are You Keeping Up With 5 Digital Marketing Trends in 2012?

In 2012, this channel has grown significantly; a recent post shows that marketing use of QR code and barcode scans grew to 68 percent of firms surveyed as part of a 2012 study, up 15 percent from 2011. The post also reflects that 24 percent of ...

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QR code used by BitInstant on their new prepaid debit card






This way, smartphone users will be able to make transfers as high as one thousand dollars through a single confirmation that is possible by way of scanning the QR code on the front of the card. For individuals who do not have smartphones, the reverse ...

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QR Code Press





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Raising Money with Coupons, QR Codes | Inspiring Generosity






After my post last week on QR Codes, two things caught my eye. First, this infographic from ...

social.razoo.com/2012/.../raising-money-with-coupons-qr-cod...





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8 ways NOT to use QR codes | Inspiring Generosity






Margie Clayman describes 8 common mistakes people make when using QR codes.

social.razoo.com/2012/08/8-ways-not-to-use-qr-codes/





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Microsoft Tag: An alternative to QR codes? | News | Canadian - RCIP

As we saw in a recent post, QR codes are a type of 2D barcode used to store digital information (text, URL s, etc.), which can be deciphered using a smartphone camera. According to a December 2011 comScore survey, 1.4 million Canadians, ...

CHIN News



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Fast Track Marketing: QR Code Driving Fans Closer: Strategy ...

QR Codes are a tough sell in social media circles. Despite this, the average consumer surely sees multiple codes a day scattered on business cards, ads on.

Business 2 Community



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Accessing QR codes in four easy steps

Step 1: Download a free QR app, which should only take seconds. The app you need (it may be called “barcode scanner”) depends on whether you're using an iPhone, Android, BlackBerry, whatever. Your device manufacturer or a Google search will provide ...

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Crack the Code

Example: After the earthquake in Japan in 2011, Jacobson designed fundraising posters for the Red Cross that included a QR code; passersby scanned the code to make an on-the-spot donation using a credit card and their mobile device. More recently, he ...

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QR codes used to share a UK city's history with smartphone users






With a smartphone or a tablet computer and any free QR code scanner app, a visitor or a local can scan one of the signs and learn more about the specific site through the stories of locals who witnessed events (or that were passed down through the ...

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QR Code Press





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QR code used by BitInstant on their new prepaid debit card






Bitcoin has announced the use of the quick response barcodes on their plastic cards. BitInstant, the Bitcoin transfer service, has revealed that they will be launching a prepaid debit card that will feature a QR code, within the next couple of months.

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QR Code Press





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Are QR code campaigns really worth it?

Nicholas Cole, head of mobile and digital marketing at The Catholic Company, an online and catalog retailer of Catholic books and gifts, was planning to present a case study of a successful QR code campaign he ran using the retailer's print catalogs at ...

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QR codes are a natural complement to mcommerce coupons






Though the actual use of coupons isn't anything new, and even QR codes are reaching the point that they've been around long enough to be a part of mainstream mcommerce, what is only just being discovered is how well these two techniques work together.

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QR Code Press





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Cobblestone QR Code a world first

QR – or Quick Response – Codes may have revolutionised the world's marketing industry, but in Portugal's capital city it has been used in a new fashion, made from black and white cobblestones, embedded in the pavement of Rua Garrett, in Lisbon's Chiado.

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Budweiser Extends Happy Hour With QR Code Campaign | Print ...






The premise – kinda cool – if you want more hours to your HAPPY HOUR buy a Bud, scan the QR ...

printmediacentr.com/.../budweiser-extends-happy-hour-with-q...





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QR Codes Cover Every Inch Of Russia's Pavilion At The Venice ...

Why build an architectural model of a city when you can simply show it virtually?

thecreatorsproject.com/.../qr-codes-cover-every-inch-of-russia...



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Wendy's bets on QR codes to elevate mobile check-ins - Mobile ...

Fast food chain Wendy's is joining the pack of quick-service restaurants using QR codes to bolster engagement with a location-based campaign that rewards ...

www.mobilemarketer.com/cms/news/software.../13661.html



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Thursday, August 30, 2012

Russia's Futuristic QR Code Covered Pavilion » Design You Trust ...

Certainly one of the most eye-catching out of the over 50 national pavilions at this year's Venice Architecture Biennale is the one representing Russia.

Design You Trust - Design Blog...



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5 ideas for using Tags and QR Codes for engaging students ...

The Microsoft Tag team are the people responsible for helping people develop innovative ways of using QR codes to engage consumers, pedestrians students…well, just about anybody with a smartphone. In simple terms, you create your own ...

MSDN Blogs



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Experient Launches SWAP 2.5 Mobile Technology to Capture Leads from QR ...

This QR code reader is an upgrade to traditional methods of scanning barcodes and entering badge ID numbers, although both remain as backup features. According to Mike Godsey, Experient's SVP, Market Development, “SWAP 2.5 is a major milestone for ...

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QR codes used by WeChat app to take steps into social media






The heart of this service is QR codes. The WeChat app gives smartphone users the ability to scan these barcodes. Moreover, anyone with the app can also very easily create their own and share them online or print them out for use in the “real world.” ...

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QR Code Press





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Snipp Interactive Q2 revenue up 19% as it bolsters sales efforts






The company says its “QR in the Cloud” allows users to take a photo of any QR code with their mobile phones and send it in through an instant messaging service (MMS) to receive encoded content back by text message. If used in tandem with "Snapp", the ...

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Proactive Investors USA & Canada





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Experient Adds QR Code Reader to Lead Retrieval App

The new version, SWAP 2.5, includes a QR code reader that exhibitors can use to quickly and easily scan "quick response" barcodes on attendees' badges, downloading information about them straight from the event's registration database. "SWAP 2.5 is a ...

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QR Codes Win An Award






At the International Architecture Biennale in Venice the Russian pavilion received a special award from the exhibition jury yesterday. The jury were impressed by the QR Codes covering the floor, ceiling and walls of three of the large rooms inside the ...

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2d-code





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QR Codes Make It Easier to Convey Your Property's Green Story ...

I suspect you have all seen QR codes (abbreviated from Quick Response Codes) by now. They are the two-dimensional square barcodes that are being used in ...

www.greenlodgingnews.com/qr-codes-make-it-easier-convey-...



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jQuery [URL] QR Code Plugin - jQuery Forum

Here is a very simple jQuery [URL] QR Code plugin based on goqr.me api.You are welcome to use it. Feel free to give your feedback. Your comments are ...

forum.jquery.com/topic/jquery-url-qr-code-plugin



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Seamless: Garanti Bank launches the first mobile payments through QR codes in ...

Garanti Bank, one of the most dynamic and innovative banks in the local market, will launch in premiere for Romania direct mobile payments through QR codes, following a partnership concluded with the Swedish company Seamless. The two companies will ...

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Mobile action codes in print mags rise, QR Codes dominate






Of all the mobile action code types, QR Codes were found to dominate during the second quarter with a more than 80% share. The use of Digimarc watermarks is on the rise up from just five codes in the whole of 2011 to 96 codes in the first half of 2012.

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BizReport





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Magazines Adopt QR Codes, Digital Watermarks






Consumer magazine publishers are embracing mobile action codes in a big way, according to a new survey by Nellymoser, which specializes in mobile marketing services. Nellymoser has compiled figures showing the total number of mobile action codes, ...

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MediaPost Communications





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Wednesday, August 29, 2012

interlinkOne enhances QR Code software

interlinkOne has released a number of enhancements to its QR Code management software, QReate and Track. The features include QR Code location tracking and reporting, an image upload utility for placing a logo in the middle of a QR Code, and ...

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QR codes on open source beer label link to its recipe

Yeastie Boys has introduced the India pale ale to its roster of craft beers and is placing QR codes on the label to enable smartphone users to get access to the brand's Twitter and Facebook profiles, where they can instantly share their opinions ...

Category feed



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this isn't happiness™ (QR Code Pavilion), Peteski

ABOUT · ARCHIVE · RSS FEED · FOLLOW · Facebook · Twitter · Nevver · Google+ · Tweet · ART, PHOTOGRAPHY, DESIGN & DISAPPOINTMENT · QR Code Pavilion. share it 406 notes · tweet it facebook it reddit email it stumble it pin it · ← →

this isn't happiness.



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4 QR Code Tools That'll Make You Like QR Codes | Inspiring ...

Don't like QR Codes or unsure about them? Here are 4 tools that'll make you like them!

Inspiring Generosity



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Historic Quincy Business District Uses QR Codes

All you do is take a picture of the QR code with your smartphone, and your phone automatically re-directs to a short two and half to five minute video (voiced by WGEM's Rich Cain) about the history of the building. "It's kind of bringing to life all ...

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Lisbon, Portugal Uses QR Codes | Blog | Microsoft Tag






In Lisbon, Portugal QR Codes have been integrated into the basalt and limestone streets.

tag.microsoft.com/.../t/lisbon_portugal_uses_qr_codes.aspx





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11 Reasons You SHOULD Be Using QR Codes at Your Place of ...

These days, it feels like no matter where you go, everyone is using a smartphone. It's not just young “tech-savvy” people either. Today, more than half of all ...

blogs.constantcontact.com/.../11-reasons-you-should-be-using...



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Russia's Futuristic QR Code Covered Pavilion - My Modern Metropolis

Certainly one of the most eye-catching out of the over 50 national pavilions at this year's Venice Architecture Biennale is the one representing Russia. Dubbe…

www.mymodernmet.com/.../russia-pavilion-venice-architectur...



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QR code used by Canadian police to find killers






At a press conference, police in Gatineau, Quebec, Canada have released a QR code that they hope will give the smartphone using public the ability to help them to track down the killer of 18 year old Valerie Leblanc, whose body was discovered on August ...

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QR Code Press





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Mobile marketing lessons from the successes of the USPS






The use of QR codes and other smartphone friendly techniques has set a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some ...

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QR Code Press





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The new Digital IPA from Yeastie Boys encourages anyone to be a craft beer ...

Yeastie Boys is a small craft beer brewery based in New Zealand; the brand recently partnered with Leeds Brewery to create a 'Digital IPA.' When drinkers scan one of the five QR codes found on the label, they are directed to an online site where they ...

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Mhealth program uses QR codes to access patient information






The app functions by allowing a mobile device to scan a QR code that a child can wear around his or her neck as a pendant, or from an ID card. The quick response codes can also be attached to toys or kept by the parents on behalf of the children so ...

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QR Code Press





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Mobile Action Codes on the Rise, But Are Consumers Engaged?

The number of mobile action codes, e.g., QR codes, Microsoft Tags and digital watermarks, rose significantly in the second quarter of 2012 in the top 100 U.S. magazines, according to Nellymoser, a mobile marketing and technology services company that ...

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QR code generator with a unique angle released by Clipix






Visual bookmarking tool startup mcommerce company, Clipix, was only just launched in June, but it has taken off with a highly impressive growth, and is already releasing new features, such as its QR codes generator, that are drawing even more attention ...

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QR Code Press





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Action Codes Continue to Gain Traction in Magazines






QR codes and their ilk continue to rise in usage by publishers, according to a study out today by mobile marketing and technology services company Nellymoser. In the second quarter, the top 100 magazines by circulation featured a variety of mobile ...

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Folio Magazine





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Tuesday, August 28, 2012

Weekend QR code roundup: Great British Beer Festival

Considering that this guide consisted largely of listings, it was quite impressive that the there were four adverts (Brains, Brentwood, Cask Marque & Camra) which bothered to include QR codes as part of their call to action. Unsurprisingly Camra's own ...

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QR Codes providing real time bus arrival data in Pennsylvania

Pennsylvania's Center Area Transportation Authority announced that it will include QR Codes on the bus stops. Commuters will be able to use the codes, added ...

qrcodetracking.net/qr-codes-providing-real-time-bus-arrival-d...



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18 Cool Ways Colleges Are Using QR codes - Online Colleges

Colleges are innovating the use of QR codes on campus and hoping students take notice.

www.onlinecolleges.net/.../18-cool-ways-colleges-are-using-qr...



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Do you know how to use a QR code? - Ecademy

Nowadays you see more and more of those funny squares called QR code. Would you know how to use them? Can your phone handle them you think? Would you use them or do you regard it to be useless marketing B.S. ( and I do not mean ...

Ecademy: user blogs



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Raising Money with Coupons, QR Codes | Inspiring Generosity

After my post last week on QR Codes, two things caught my eye. First, this infographic from Wasp Barcode showing why QR Codes are an easy and portable way to share coupons with shoppers. Second, I saw this article announcing that ...

Inspiring Generosity



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How to incorporate QR codes into your email strategy ...

Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both ...

iMedia Connection: All Feeds



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11 Reasons You SHOULD Be Using QR Codes at Your Place of ...

These days, it feels like no matter where you go, everyone is using a smartphone. It's not just young “tech-savvy” people either. Today, more than half of all Americans are smartphone users and for the first time in history, more people in the US ...

Constant Contact Blogs



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Findables QR Code iPhone Cases Hope to Replace Your Business ...

Findables Puts QR Codes on iPhone iPad and Galaxy S III Cases, hoping to replace About.me and your need for business cards.

Gotta Be Mobile



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QR Code Marketing: The Collision of Old and New Marketing

My wife and I were returning from our morning walk when we noticed a house had just gone on the market. There was the typical For Sale sign above a real estate company's logo, pretty typical. I did notice a rather large QR Code at the top of the sign.

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Findables QR Code iPhone Cases Hope to Replace Your Business Cards






Findables is a new online service that aims to help users combine their many digital profiles into a single location like About.em and Flavors.me, but Findables hopes the company's use of QR codes on cases and tags will help attract users to the service.

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Gotta Be Mobile





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QR code patent between Microsoft and Neomedia draws more attention to the ...






Among those to benefit from the 74 QR code patents that are contained within Neomedia, is Microsoft. The financial details of the deal between the two companies have yet to be disclosed. This could be an extremely important move for the quick response ...

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QR Code Press





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QR Codes Increase Market Share In Top Magazine Ads






Published today Nellymoser's Q2 2012 report on mobile action codes (QR Codes, Microsoft Tags, Digital Watermarks etc.) in the Top 100 U.S. magazines makes interesting reading. 10.1% of magazine advertisements now include a mobile action code, which ...

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2d-code





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Cobblestone QR Code






At first sight QR Codes are a natural for the black and white stones of basalt and limestone used in the calçada portuguesa (Portuguese pavement), a traditional style pavement used in many pedestrian areas of Portugal for hundreds of years. Or are they?

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2d-code





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QR Codes at Knowledgefest 2012 | 12 Volt News






GRAPEVINE, TX (08.24.12) - Those little black and white squares, know as QR Codes, were...

www.12voltnews.com/blog/.../qr-codes-at-knowledgefest-201...





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WordPress › QR Code Multi Purpose « WordPress Plugins

QR Code Multi Purpose. QR Code Multi Purpose Widget to display QR code with your details on your sidebar. Download Version 1.0 · Description · Installation ...

wordpress.org/extend/plugins/qr-code-multi-purpose/



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QR Codes brings the history of Marshfield town back to life

A large number of buildings in Marshfield, Wisconsin are displaying QR Codes to help tourists and locals to discover the history of the city. The codes are placed ...

qrcodetracking.net/qr-codes-brings-the-history-of-marshfield-t...



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QR Codes Make Print Campaigns Jump Off the Page : Marketing ...

This new technology helps bridge the gap between traditional print ads and mobile marketing.

www.openforum.com/.../qr-codes-make-print-campaigns-jum...



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Monday, August 27, 2012

QR codes included on political campaign mailers






Equally, though, it is believed that QR codes will play an increasingly important role along the campaign trail from now on. The reason is that about half of the population currently owns a smartphone, and that portion is continually growing. Therefore ...

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QR Code Press





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Chasing Apple? Microsoft's NeoMedia QR Code Patent Deal Puts More Focus ...

Following in the footsteps of Apple getting ready to launch its QR Code-based Passbook service, it looks like Microsoft is also giving some attention to QR Codes, the mobile barcodes that, when scanned, trigger actions like visiting websites or opening ...

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Consumer Email Behavior: Leveraging Mobile in Email Marketing

QR codes are rather inexpensive to set up and are becoming very common with consumers. These codes can be used for customer acquisition to drive the consumer to a form to gather contact details. There are numerous free QR-code generators, and a ...

See all stories on this topic »



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The QR code paradox






The scanned QR code once “read” by the smartphone carries out tasks such as redirecting to a website, shooting off a text / sms message or providing detailed point to point directions using the resident maps software in the smartphone etc. With the ...

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Khaleej Times





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QR Codes and Couponing Working Hand in Hand

QR codes already appear anywhere and everywhere, from brochures to actual products. It's common knowledge that they are a great way to provide more information about a product or service, so why not add a “coupon” element to them as well? That is in ...

See all stories on this topic »



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Israel Café Chain Uses QR Codes to offer Free Coffee

cafe joe, qr code, dailydelmdia.com Most businesses, especially brick-and-mortar, are aware that they need to use the right marketing media mix to ensure that they increase the number of customers. One café chain in Israel – Café Joe – has used a mix ...

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World's Biggest Messaging App Becomes A Social Marketing Hub Thanks To ...






To test this out, I went to Chinese-language tech blog iFanr.com and scanned its new WeChat QR code. Now I've friended - or followed - the site within WeChat, and it occasionally sends out a mass message to everyone who follows. Thankfully iFanr has ...

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2d-code





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QR codes on open source beer wins top honors






A New Zealand brewing company called the Yeastie Boys is making waves in a number of ways, by making its recipe available to anyone who wants it, as well as by offering this information by way of QR codes printed on their bottle labels.

See all stories on this topic »


QR Code Press





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QR code shipment tracking system now in use by German company






According to that organization, it chose a QR code over other forms of barcodes because they are familiar to many smartphone users, and they provide the opportunity to share a great deal more data than other formats. The company said that the QR code ...

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QR Code Press





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Technology: What's a QR Code?






If the printed material contains a QR Code, you can scan it with your smartphone and it will take you to a webpage containing the coupon. Realtors are using QR Codes on their for-sale signs, linking people to more information about the property online.

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CaryCitizen





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Technology: What's a QR Code?






QR codes are becoming common around Cary. You'll see (or notice) more and more of them because they are a helpful little bit of technology for everyday life. QR stands for “Quick Response.” Let's say you see a sign or an ad in a magazine that offers a ...

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CaryCitizen





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QR code shipment tracking system now in use by German company






According to that organization, it chose a QR code over other forms of barcodes because they are familiar to many smartphone users, and they provide the opportunity to share a great deal more data than other formats. The company said that the QR code ...

See all stories on this topic »


QR Code Press





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QR codes on open source beer wins top honors






A New Zealand brewing company called the Yeastie Boys is making waves in a number of ways, by making its recipe available to anyone who wants it, as well as by offering this information by way of QR codes printed on their bottle labels.

See all stories on this topic »


QR Code Press





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Consumer Email Behavior: Leveraging Mobile in Email Marketing

QR codes are rather inexpensive to set up and are becoming very common with consumers. These codes can be used for customer acquisition to drive the consumer to a form to gather contact details. There are numerous free QR-code generators, and a ...

See all stories on this topic »



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Israel Café Chain Uses QR Codes to offer Free Coffee

cafe joe, qr code, dailydelmdia.com Most businesses, especially brick-and-mortar, are aware that they need to use the right marketing media mix to ensure that they increase the number of customers. One café chain in Israel – Café Joe – has used a mix ...

See all stories on this topic »



via Google Alerts - qr codes

Sunday, August 26, 2012

Israel Café Chain Uses QR Codes to offer Free Coffee

Café Joe has printed the QR code on newspapers and said that to obtain the coupon for a free coffee, readers need to scan the code using their mobile phones. Once the code is scanned, the coupon is generated and the information from the phone's GPS ...

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World's Biggest Messaging App Becomes A Social Marketing Hub Thanks To ...






All this action is happening via funky QR codes (pictured above). This new aspect of WeChat is being pushed by its makers, Tencent, on mp.weixin.qq.com, where users of the messaging app can login and browse some interesting people or media to follow.

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2d-code





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Brand Thinking » QR Codes Demystified

These are QR codes. Some in the web industry think they have a big future in user engagement while others believe they will go the way of the Dodo (or the Cue ...

www.greenfieldbelser.com/blog/2012/.../qr-codes-demystified/



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J Joshua Beistle Provides New Extended Marketing Services

Under the direction of J. Joshua Beistle, several talented programmers, web designers and marketing specialists have been researching and developing a series of comprehensive Mobile Apps, QR Codes and Systems that can be tailored for each business ...

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Saturday, August 25, 2012

Local Business Uses QR Codes To Increase Foot Traffic | Blog ...






Placing QR Codes in local newspapers coffee lovers could scan the QR Code with their phone ...

tag.microsoft.com/.../local_business_uses_qr_codes_to_increas...





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The QR code paradox






It is intriguing therefore, when the usage of QR codes, expected to grow exponentially in the past couple of years on account of a virtual explosion in the smartphone business, does not seem to have performed as it was anticipated to. A lot of ...

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Khaleej Times





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Chamber helps local businesses get involved with QR codes

The seminar, co-sponsored by Element Mobile and Cellcom, will explain how QR Codes can drive visits to a business owner's website, video or documents. Attendees will also be taught how to scan, create, measure, and track code usage. Door prizes will ...

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Friday, August 24, 2012

QR Codes and Couponing Working Hand in Hand | Search Engine Journal

So how do QR codes which are relatively new to consumers but have been used in the automobile industry for some time and coupons go hand in hand ...

www.searchenginejournal.com/qr-codes-and...in.../47675/



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Google And Single Touch, 2 Ways To Play The Explosion In Mobile Advertising

There seem to be four conduits: Mobile Search (which we already covered via Google), Apps, QR Codes, and SMS messaging. Let's take a look at these one at a time. In the app space, Millennial Media Inc. (MM) is a recent new I.P.O. The company provides ...

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QR codes used in Israel to offer consumers free products

The QR codes are printed in local newspapers so that the readers can scan them with their smartphones in order to obtain a coupon for a free cup of coffee at Café Joe. From there, they can head to a location and redeem this digital coupon to receive ...

See all stories on this topic »



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QR codes included on political campaign mailers






Equally, though, it is believed that QR codes will play an increasingly important role along the campaign trail from now on. The reason is that about half of the population currently owns a smartphone, and that portion is continually growing. Therefore ...

See all stories on this topic »


QR Code Press





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QR Codes and Couponing Working Hand in Hand

QR codes already appear anywhere and everywhere, from brochures to actual products. It's common knowledge that they are a great way to provide more information about a product or service, so why not add a “coupon” element to them as well? That is in ...

See all stories on this topic »



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QR Code Popularity Improves Experience, Increases Risk - 'Net ...

By now you've not only heard of QR (Quick Response) codes, but chances are you've also used them to drive traffic to your website – or at least thought about it.

www.websitemagazine.com/.../qr-code-s-user-experience-impr...



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Thursday, August 23, 2012

Cryptocurrency QR Code






The Bitcoin transfer service BitInstant say they will be launching a QR Coded prepaid debit card sometime in the next two months. If you are not familiar with Bitcoin, the pseudonymous P2P cryptocurrency here is a good place to start reading. Basically ...

See all stories on this topic »


2d-code





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