New Social Media Research Shows What People Expect From Brands

Are you wondering what consumers expect from brands when it comes to social media? A serious of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media. [...]

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New Facebook Terms: What Marketers Need to Know

Did you know new changes are coming to Facebook as of January 1, 2015? Want to know what it all means to marketers? If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you. In this article I’ll share [...]

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How to Make Your Twitter Profile Stand Out

When was the last time you looked at the words in your Twitter profile? Is your Twitter bio interesting? A little personality in your Twitter description makes you stand out from the masses and entices people to follow you. In this article you’ll discover how to share your personality to create a unique Twitter profile [...]

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Facebook Year in Review: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Allows Users to Create Their Year in Review: “Public figures can use Facebook Mentions to create their [...]

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How to Grow Your Leads With Social Media Marketing

Do you need more leads for your business? Are you looking to better understand your fans? When you collect data from your fans, you can make your products better and improve customer service. In this article I’ll share three ways to use social media to gather leads and insights from your fans. Why? Social media [...]

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How To Use Facebook Ads to Promote Your Blog Content

Could you use more traffic to your blog? Have you considered Facebook ads? To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content. In this article you’ll discover how promoting blog content can help maintain your Facebook reach. Facebook Changes Many marketers rely on [...]

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Facebook Call-to-Action Buttons: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings New Call-to-Action Buttons to Pages: “Designed to bring a business’s most important objective to the forefront [...]

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How to Optimize Your Twitter Profile for Mobile Users

Are the majority of your Twitter followers using a mobile device? Do you want to optimize your Twitter profile for mobile views? Understanding how to design your Twitter profile for mobile views helps you put your best foot forward. In this article you’ll find four ways to make sure your Twitter profile makes a great [...]

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10 Successful Facebook Marketing Examples

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into [...]

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How to Become a Leader in Your Industry Using Social Media

Are you looking to establish credibility online? Do you know how social media can help? How and what you communicate on social media can position you as a trusted resource in your industry. In this article I’ll show you how to effectively use social media to prove your place as an expert in your field. [...]

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Facebook Media Publishing Tools: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you “to target posts, [...]

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How to Boost Your Content Reach With Social Media

Looking for the best ways to publicize your content? Want more social exposure from the get-go? Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences. In this article I’ll share posting guidelines you can use to promote your content for the first 24 hours after [...]

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How to Increase Your Conversions Using Google Analytics Conversions Reports

Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing how visitors convert on your website can help you improve your marketing. In this article I’ll show you how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions. Locating Google Analytics [...]

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8 Twitter Tools to Improve Your Sales

Do you use Twitter to sell products? Are you looking for useful Twitter tools to help you sell? In this article I’ll share eight Twitter tools that help you analyze data, gain insights and boost sales. The result: you’ll improve your marketing campaigns and keep your customers coming back for more. #1: Create Twitter Coupons [...]

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How to Create Social Media Images That Support Your Brand

Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company’s images more recognizable? Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity. In this article you’ll discover how to use simple design tactics to help your audience [...]

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Twitter Expands Photo Filters: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Rolls Out New Photo Filters: The new filters will allow you “to spice up your photos.” We’re rolling out [...]

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How to Use WordPress Plugins to Streamline Your Business

Are you using WordPress for business? Do you need to streamline key online business processes? With WordPress plugins, you can automate online sales, customer service, project management, email marketing and more. In this article I’ll share nine online business activities you can streamline with WordPress plugins. #1: Implement the Sales Process It’s never been easier [...]

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How to Measure Your Social Media ROI Using Google Analytics

Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already [...]

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How to Enhance Your Loyalty Programs Using Social Media

Do you want to increase customer loyalty? Have you considered adding a social component to your loyalty program? Your loyalty program isn’t just about rewarding customers. It’s about encouraging ongoing communication. In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign goals. Why Social in [...]

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How to Optimize Your Pins for the Pinterest Smart Feed

Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed [...]

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How to Use Twitter Campaign Reports to Improve Your Twitter Ads

Are you using Twitter advertising to promote your business? Would you like to improve your advertising on Twitter? Twitter’s new campaign reports help you understand how users engage with your paid content. In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience. Why Use [...]

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