Visual Social Media: How Images Improve Your Social Media Marketing

Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? To learn about visual social media, I interview Donna Moritz for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is [...]

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How to Analyze Your Social Media Activities With Excel

Are you looking for a way to analyze the impact of your content? Do you need a simple system that works? If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data. In this article I’ll show you how to analyze the engagement and impact [...]

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3 Google+ Tools That Take Your Marketing to a New Level

Do you know you need to focus more on Google+? Are you having a hard time building your community on Google+? In this article I’ll tell you about 3 tools to build your presence on Google+ and get more value for your business. #1: Friends+Me—Distribute Google+ Content to Other Platforms Friends+Me automatically shares content from [...]

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18 Ways to Improve Your Facebook News Feed Performance

Are you frustrated with Facebook’s frequent changes to the news feed algorithm? Do you feel like you’re being forced to buy ads to reach your audience? While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand. How [...]

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Facebook Updates News Feed for Pages: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Tweaks Algorithm for Pages: With this latest change, “page admins can expect a decrease in the distribution [...]

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Relationship Marketing: How to Build Meaningful Connections that Lead to Business

Do you want to develop relationships that will lead to business? Are you wondering how you can use social media to build valuable connections? To learn about the importance of relationships in business, I interview Ted Rubin for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast [...]



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How to Network with Influential People Using Twitter

Do you want to use Twitter to promote your business? Are you looking for ways to build relationships that matter on Twitter? In this article, you’ll discover how to build a strong Twitter community with influencers, which will benefit your business. Building Connections With Twitter Using Twitter to help your company grow isn’t about the [...]



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6 Simple Photo Tools for Creating Social Media Visuals

Are you including images in your social media content? Looking for easy-to-use tools to help you create images for your content strategy? If the idea of using Photoshop makes your head spin or hiring a graphic designer isn’t an option, there are many easy-to-use, low-cost alternatives available to you to create social media graphics. In [...]



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Instagram Platform Ripe for Marketers Shows New Research

Are you wondering how the social media landscape is changing for users? Wondering where you should focus your social media activities? Pew Research has released a brand-new study, which shows how American users have diversified their social media use. Here are four noteworthy ways social media use is changing for American users: #1: Facebook—Still Popular, [...]



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Join with me and Yifat Cohen as we talk about Being Your Brand's Voice in Social Media

Facebook Marketing Declines: How Business Should React

Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? To learn what the future of Facebook means for your brand or business, I interview Mari Smith and Jay Baer for this episode of the Social Media Marketing podcast. More About This Show The [...]



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Four Steps to Achieving Your Social Media Goals

Are you wondering how you’ll achieve your social media goals this year? Do you feel as if you’re spending lots of time on social media with little direction and few results? In this article, I’ll show you how to streamline your social media marketing to achieve your goals. #1: Set Realistic Goals for Your Business [...]



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Why We Fail to Create and What You Can Do to Fix It

Have you got a great idea on your to-do list, but it’s been there for a while? Is there a podcast, article or video you’d love to create, but for some reason you haven’t? If so, you aren’t alone. Most of us struggle bridging the gap between our desire to be creative and the act [...]



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6 Facebook Marketing Tips for Managing Your Facebook Page

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. This article includes six simple tips that will [...]



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How to Use Online Social Media Events to Improve Your Marketing

Are you providing online opportunities for your fans and customers to come together? Would you like to make better connections with prospects? Social media is a powerful tool for organizing and directing community activity. And the cool part is it’s much easier to pull off than you might think. In this article you’ll find four [...]



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How Brands Can Leverage Holidays for Their Social Campaigns

Do you plan marketing campaigns around major holidays? Do you need ideas for your 2014 holiday social media marketing? From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways. And holiday-themed storytelling is an especially great way to build and [...]



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How to Create Written Content that Generates Leads

Do you need more leads? Are you looking for creative ways to use your blog content to improve your conversion process? In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content. How Content Drives Leads Written content works in many ways. Some [...]



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Top 10 Social Media Marketing Posts: This Year in Social Media

It’s not always easy to stay up to date with social media. Here’s what was really hot in 2013. As you scan these articles, you’ll find great ideas you can put to use today. Here are 10 of our most popular articles of 2013. Top 10 Social Media Marketing Articles #1: New Facebook Marketing Research [...]



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11 Social Media Marketing Predictions to Watch for 2014

Are you wondering what changes and trends are coming to social media marketing in 2014? In 2013, we saw some big changes. Major platforms made serious strides toward monetization and there was a massive rise in visual marketing. To find out what the new year may have in store for social marketers, we asked 12 [...]



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