| The first hurdle that brands have to overcome is getting the user to notice the QR code, but marketers often place tiny codes in the corners of ads that are easy to miss and difficult to scan. Similarly, the user needs to be convinced that they stand ... See all stories on this topic » |  Econsultancy (blog) |
| The very mention of QR codes will probably incite groans even in the least cynical of technophiles. What once was a tangible, exciting example of two-worlds colliding, bringing the physical world into the digital realm with funky barcodes and ... See all stories on this topic » |  The Next Web (blog) |
| However, this does represent a large number of people who are not scanning QR codes and who are therefore not being engaged by what they contain. A company called Scan, based in Utah, has just released the 2.0 version of its app. It has announced that ... See all stories on this topic » |  QR Code Press |
| The fact that 94% of smartphone owners recognize a QR Code when they see one but only 54% of them are aware of the term “QR Code” is a little puzzling. The only factor I can think of that may account for this is that QR Codes are never labelled as QR ... See all stories on this topic » |  2d-code |
| Nokia released today a new Windows Phone app for the Nokia Lumia 820 and Lumia 920 called PhotoBeamer to share photos using QR codes. “We had two main aims for PhotoBeamer: to make sharing as simple as possible. But also to make it as fast as ... See all stories on this topic » |  Social Barrel |
| The problem isn't that consumers don't want to scan QR codes. Instead, it is that the barcodes that they do scan are providing disappointing results. For example, an Alpen (Wheatabix) product in the U.K. prominently features a black and white square on ... See all stories on this topic » |  QR Code Press |
| A number of the QR codes have been launched by the bank in order to provide customers with new options for direct banking. The mobile payments that use the scans of the barcodes allow smartphone users to simply snap the image of the code to prompt a ... See all stories on this topic » |  QR Code Press |
| When I read of a microtaggant labelled with a QR Code I have to admit that I did not know what a 'microtaggant' was. I discovered that it is a microscopic identification particle used to trace or to prevent counterfeiting. For example multi-coloured ... See all stories on this topic » |  2d-code |
| Our good buddies over at Scan have just taken the wraps off the next version of the app, and the QR code scanner didn't just get a little nip/tuck. Calling the upgrade a “giant leap closer to our larger vision for what Scan is becoming,” founder ... See all stories on this topic » |  VentureBeat |
| Black Friday is the most busy day of the year for traffic through mobile barcodes such as QR codes. Beyond the ongoing adoption of these black and white squares among print media publishers and marketers, the third quarter of 2012 has also shown that ... See all stories on this topic » |  QR Code Press |
| ... applying them well. Though QR codes are providing a wonderful opportunity for brands to bridge the gap between the real world and the digital universe, many companies have yet to figure out how to provide any level of engaging consumer experience. See all stories on this topic » |  QR Code Press |
| Last week I looked at the way advertisers were using QR codes in Sport magazine, and the results were far from impressive. It seems it's still commonplace for marketers to link mobile users to desktop sites and few of the adverts included a call-to ... See all stories on this topic » | Econsultancy (blog) |
| “Amongst 1 million apps, how do you become the cream of the crop?” That's the question that Scan founder Garret Gee has been pondering over the last few months. Today marks the launch of Scan 2.0, the latest version of its QR and barcode scanning app ... See all stories on this topic » |  The Next Web (blog) |
| The issue of indoor navigation was partially solved by implementation of QR-code scanner. Museums have already started to supply exhibits with QR-codes with comprising stories. Now the user of Toozla is able to receive excursion inside the museum ... See all stories on this topic » |  Travel Daily News International |
| Although QR codes may be most recognized for their placement on magazine ad pages and product packaging, there is a growing trend around the world that is also placing them on grave markers in order to allow loved ones to memorialize those who are ... See all stories on this topic » |  QR Code Press |
| This morning I noticed a QR Code on the back of a new cereal box of Alpen (image below), one of their most popular brands of muesli snackbars and breakfast cereals. I nearly dropped the box when I saw the CTA was “Scan the QR Code to see full terms and ... See all stories on this topic » |  2d-code |
| QR code fruit farm Visitors to the grower's location can use their smartphones to spot the ripest and sweetest produce. Sorell Fruit Farm, located in Southern Tasmania, has added a unique new mobile twist to its farm tourism through the use of QR codes ... See all stories on this topic » |  QR Code Press |
| The QR codes that are placed on the books in the library give the kids the chance to scan and then listen to information about what is found within its pages. The fifth grade students have been tasked with creating reviews for the books that they have ... See all stories on this topic » |  QR Code Press |
| Harmony have introduced a range of Augmented Reality Fashions in time for the holiday season. Products including t-shirts, iPad sleeves and mouse mats making use of Onverts QR Codes and AR app to make them 'come alive' when scanned. The most ... See all stories on this topic » |  2d-code |
| South African-based Ever Me will place a custom QR code on anything from your gravestone to a nearby bench, which, when scanned by a curious passer-by, will show them more about what you did when you walked the earth. The digital tribute can include ... See all stories on this topic » |  Memeburn |
| Quick Response (QR) Codes have been a fun and exciting addition to my therapy sessions. I'm going to share 3 ideas for using them in therapy and the easy steps to make your own. QR codes are advertising codes that you can view on your iDevices (e.g., ... See all stories on this topic » |  ADVANCE for Speech-Language Pathologists and Audiologists (blog) |
 | The Qriket app aims to inject an extra incentive for consumers to use the printed codes by ... www.springwise.com/.../app-offers-cash-rewards-scanning-qr-... |
 | In Amsterdam's popular shopping district, De 9 Straatjes (The Nine Streets) and PayPal are ... tag.microsoft.com/.../qr_code_scan_to_purchase_in_amsterda... |
| It came up with the interesting way of promoting the ebooks of its Four Directions client by printing QR codes onto cookies. Those sweet little treats were then distributed among popular cafes throughout the area. Those businesses were encouraged to ... See all stories on this topic » |  QR Code Press |
| A survey of 1,000 UK consumers aged between 18 and 55+ by Hitachi Consulting reveals that only 12% of Britons have ever scanned a QR Code when shopping. However 3 times this number would be willing to do so if they believed that it would offer them ... See all stories on this topic » |  2d-code |
| About a year ago, Kimberly Rogers first read about QR codes or Quick Response Codes on a marketing blog. “I thought, this looks neat,” she said. “We should get one.” Ms. Rogers, who founded 50 Back Brewing Company in 2010 along with Paige Haley, ... See all stories on this topic » |  New York Times (blog) |
| After first reading about QR codes in a marketing blog, Rogers though that the technology looked “neat” and that “We should get one.” She felt that the techie angle would help to appeal to a younger market. However, after generating the quick response ... See all stories on this topic » |  QR Code Press |
| Speaking recently on the way consumers shop and pay, John Donahoe CEO of eBay (who own PayPal) called 2012 “…a test and learn year for all of us at PayPal around the world”. Readers of 2d-code will know this already having read posts on, for example ... See all stories on this topic » |  2d-code |
| There have already been highly successful campaigns that have used QR codes, which can be used as a level of proof that they offer a link between the real world and mcommerce that cannot be overlooked. However, there have also been many instances of ... See all stories on this topic » |  QR Code Press |
| The unique QR codes that are both smartphone and human readable, have become possible through Domino USA's installation of digital ink jet printing equipment. The company, which is based in California, manufactures packaging and then supplies the ... See all stories on this topic » |  QR Code Press |
| By scanning the QR codes or using the contactless NFC technology on the tags, the user can gain access to fair market price reports so that they can see how much their device is currently worth. This helps to simplify the process of using the second ... See all stories on this topic » |  QR Code Press |
| mobile commerce, qr codes, dailydealmedia.com There is no doubt that the retail world is a, keep them on the site or in the store dog eat dog industry. This year almost everywhere I have gone it's already 'Black Friday.' I vaguely recall Halloween ... See all stories on this topic » |  Daily Deal Media |
