Social Media Mentors

Social Media and Mobile Marketing News For Small Businesses.

Saturday, May 31, 2014

Facebook Adds Like Button to Apps: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Adds Like Button to Apps: Facebook recently announced they are giving more control to people when sharing from apps. [...]


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Friday, May 30, 2014

Relationship Marketing: How to Secure Guests Who Become Allies

Do you want to grow better relationships with market influencers? Are you wondering if interviewing people can help your business? To learn how interviewing people can help build power relationships for your business, I interview John Lee Dumas for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing [...]


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Thursday, May 29, 2014

7 Mobile Social Marketing Tips to Connect With Mobile Users

How many of your fans, readers and followers use a mobile device? Have you considered how mobile can benefit your business? Consumers expect companies to communicate seamlessly–not only from one social platform to the next, but also from one mobile device to the next. In this article I’ll share seven ways you can tweak your [...]


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5 Ways to Establish Your Voice on Facebook

Do you have a recognizable online tone? Do you make the most of it in your Facebook updates? A consistent tone makes fans feel comfortable so they’re more likely to interact with you. In this article you’ll discover how to establish your voice and use it to get more engagement on Facebook. Match Your Voice [...]


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Wednesday, May 28, 2014

How to Increase Your Instagram Visibility: 5 Tips

Do you want more people to notice you on Instagram? Have you looked at how other brands are increasing their Instagram visibility? With the right pictures and tactics, you can create a stronger Instagram presence. In this article you’ll discover five ways you can build visibility on Instagram. What’s the Big Deal About Instagram? The [...]


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4 Blog Tools to Get Your Articles In Front of More Blog Readers

Do you want more blog readers? Are you looking for creative tools to increase your exposure? When people share your blog content with friends, they help build your readership. In this article you’ll discover four often-overlooked tools that encourage social sharing to draw more readers to your blog. #1: Reveal Content After Shares When a [...]


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Tuesday, May 27, 2014

How to Use +Post Ads from Google: What Marketers Need to Know

Have you heard of +Post ads from Google? Do you know how your company can benefit from them? Google’s +Post ads give your content assets massive visibility. In this article you’ll discover what +Post ads are and how you can use them to promote your content to an even wider audience. What Are +Post Ads? [...]


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How to Enhance Social Engagement for Your Website

Do you want more social engagement on your website? Would you like visitors to tell their friends about you? In this article I’ll show you six ways to integrate social visibility into your website. #1: Start with Social Share Buttons The easier your site is to share, the more likely your visitors are to share [...]


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Monday, May 26, 2014

How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks

Are you using Facebook sidebar ads? Are you getting the results you want? The kinds of images and text you use in your Facebook ads impact your audience’s response. In this article you’ll discover what makes people more likely to click on your Facebook sidebar ads. Designing Click-Worthy Ads Facebook sidebar ads are pretty small [...]


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6 Ways to Get More Pinterest Followers

Do you want more Pinterest followers? Have you optimized your profile, website and images for maximum exposure? A strong Pinterest community tells others you’re a trusted source of inspiration. In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers. #1: Verify Your Pinterest Profile A verified Pinterest account is [...]


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Saturday, May 24, 2014

Google+ Stories: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Google+ Introduces Google+ Stories: You can “automatically weave your photos, videos and the places you visited into a [...]


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Friday, May 23, 2014

Teaching Sells: How to Gain Trust and the Sale by Teaching

Are you looking for a way to grow your influence while making more sales? Do you ever wonder if teaching is right for your business? To learn how you can sell with teaching, I interview John Jantsch for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast [...]


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Thursday, May 22, 2014

How to Use Behavioral Triggers to Spur Social Media Actions

Did you know using facts and figures instead of images can lower interaction? Do you appeal to your audience’s emotions to drive sales? Our brains are hardwired to base decisions on emotion and familiarity. In this article I’ll show you four ways you can use behavorial triggers to get more out of your social media [...]


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How to Use Photos to Boost Social Chatter

Are people sharing photos and talking about your business? Do you need to breathe new life into your word-of-mouth tactics? You don’t have to create elaborate campaigns to drive visibility for your business. In this article you’ll discover four ways to make customers want to take and share pictures related to your brand. Why Photos [...]


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Wednesday, May 21, 2014

15 Resources to Create Images for Social Media

Do you post images on social media? Would you like to create attractive images to share? When creating images for social media, quality makes a difference. In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms. Why Create Images for Social Media? [...]


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How to Use Twitter Tailored Audiences

Do you use Twitter to market your product or service? Do you want to focus your marketing to reach specific Twitter users with Twitter ads? Twitter tailored audiences let you target people based on previous engagement with your website or content. In this article you’ll discover how tailored audiences can put your Twitter ads in [...]


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Tuesday, May 20, 2014

6 Tips to Improve Your Facebook Page

Do you want a highly effective Facebook page? Do you know which elements make up a good Facebook page? While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements. In this article you’ll discover the six elements of successful Facebook pages and [...]


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5 Ways to Connect With Your Fans Using Visual Content

Do you give your customers the best information in the simplest way possible? Are you connecting with your fans through visual content? Pictures and video can inspire and amaze your audience in a way text just can’t. In this article you’ll find five ways you can use images and video to connect with and add [...]


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Monday, May 19, 2014

2014 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or podcasting, or put more effort into blogging? In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a [...]


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3 Steps to Promote Your Blog on Pinterest and Facebook

Would you like to drive more traffic to your blog from Facebook or Pinterest? Are you optimizing your blog posts for social shares? Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold. In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins [...]


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Friday, May 16, 2014

Crisis Management: What to Do When Your Business Makes a Public Mistake

Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? To learn how to handle a social media crisis, I interview Gini Dietrich for this episode of the Social Media Marketing podcast. More About This Show The Social Media [...]


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Thursday, May 15, 2014

6 Steps to Build a Social Listening Dashboard

Do you want to streamline your social listening? Are you looking for tools to help you find and share content? Tracking social mentions, finding interesting content and following industry news is important, but time-consuming. In this article you’ll discover six ways to optimize your listening tasks and the tools to get it done. Why Social [...]


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Wednesday, May 14, 2014

5 Ways to Improve Social Sharing on Your Blog

Is your blog content easy to share? Is your audience interacting with you or just moving along to the next thing? Making social sharing easy is an important part of creating a successful blog. In this article you’ll discover five tips to make it dead simple for your readers to interact with your blog content. [...]


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Tuesday, May 13, 2014

Social Photos Generate More Engagement: New Research

Do you want more engagement from your social media fans and followers? Wondering what kind of content will help you achieve that goal? New research confirms that photos could be the “holy grail” of social media engagement. In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter. #1: [...]


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10 Ways to Get Live Viewers for Your Google Hangouts On Air

Do you want more people to show up for your next Google Hangout on Air? Do you want a more interactive experience with your audience? Hangouts are changing the way brands connect with audiences to share advice, interview influencers and more. In this article you’ll find 10 ways you can entice your audience to join [...]


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Monday, May 12, 2014

How to Stop Facebook Contest Fraud and Deter Prize Hunters

Did you know that some Facebook contest entries are fake? Have you thought about how fake entries can hurt your campaign? Left unchecked, phony entries can negatively impact your contest and drag down your page’s reach and credibility. In this article you’ll discover how people cheat, and more importantly, how you can guard against prize [...]


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How to Create a Business Blogging Plan

Do you have a business blog? Are you ready to start publishing blog posts, but don’t know where to start? Before you start a blog to support your business, you need a comprehensive plan. In this article I’ll show you how to create a business blogging plan in six easy steps. Why Create a Business [...]


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Saturday, May 10, 2014

Facebook Video Metrics: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Rolls Out New Video Metrics: “These new metrics are designed to help you learn what’s resonating with [...]


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Friday, May 9, 2014

Blog Comments: Should Your Blog Shut Down Comments?

Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down? To learn about why blog comments are valuable to your business, I interview Mark Schaefer and Tim McDonald for this episode of the Social Media Marketing podcast. More About This Show The Social [...]


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Thursday, May 8, 2014

How to Create Buyer Personas With Google Analytics

Do you want to learn more about your social media followers? Have you created social media buyer personas? You have to know your audience before you can serve them on social media. In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics. Why Buyer Personas? A [...]


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4 Ways to Network with Instagram Direct

Do you know how to connect with others on Instagram? Are you using Instagram as a networking tool? Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers. In this article, you’ll find out how Instagram Direct can help you build a larger network. What is [...]


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Wednesday, May 7, 2014

6 Tips to Boost Your Twitter Conversations

Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren’t sure where to begin? Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions. In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ [...]


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3 Ways to Use Humor to Keep Your Audience Coming Back

Is humor part of your brand’s personality? Do you wonder if it should be? When humor fits with your brand’s online identity, it can be a powerful social media tool. In this article I’ll show you examples of three ways you can use humor to grab attention. Define Your Online Tone Humor is an excellent [...]


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Tuesday, May 6, 2014

How to Develop a LinkedIn Content Strategy

Do you have a LinkedIn content strategy? Do you want to maximize exposure of your content on LinkedIn? Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you. In this article, I’ll share four ways content on LinkedIn can help you meet [...]


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Monday, May 5, 2014

Boost Posts or Promoted Posts on Facebook: Which is Better?

Are you confused by Facebook’s advertising options? Do you know when you should use boost posts vs. promoted posts? Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions. In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which [...]


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How to Present Your Social Media ROI Report to the Boss

Are you responsible for reporting on social media ROI? Do you need advice on what to share? ROI reports justify the resources allocated to social media campaigns. In this article I’ll explore four important parts of a social media ROI report that decision makers want to see. A Bird’s-Eye View of ROI Reports Social media [...]


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Saturday, May 3, 2014

Twitter Website Card: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Rolls Out Website Card: The Twitter website card “allows users to easily discover interesting content while giving [...]


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Friday, May 2, 2014

Haters: How to Deal With Haters and Trolls of Your Business

Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? To learn about haters and how to deal with them, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast. More [...]


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Thursday, May 1, 2014

5 Browser Extensions to Improve Your Social Media Marketing

Do you use browser extensions to manage your social media? Are you looking for more browser-based tools? There are a number of options to help community managers kick normal workflows into hyperdrive. In this article, you’ll discover five web apps and extensions to turn your browser into a productive social media machine. Why Web Browser [...]


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