Social Media Mentors

Social Media and Mobile Marketing News For Small Businesses.

Monday, November 30, 2015

Facebook Conversion Pixel Changes: What Marketers Need to Know

av-facebook-pixel-change-560

Are you using the Facebook conversion pixel? Wondering how to transition from your old conversion pixel to the new pixel? Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users. In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost […]

This post Facebook Conversion Pixel Changes: What Marketers Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1NXHVIE http://bit.ly/1a9ovkk

8 Twitter Tips to Improve Your Twitter Marketing

ef-8-twitter-tips-560

Is your Twitter marketing working? Do you want more engagement for your tweets? Knowing how to write your tweets and when to publish them can increase visibility, boost engagement and drive traffic to your site. In this article you’ll discover eight tips to deliver better tweets. #1: Tweet Without Links Research shows that tweets without […]

This post 8 Twitter Tips to Improve Your Twitter Marketing first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1MPxCsw http://bit.ly/1a9ovkk

Saturday, November 28, 2015

Snapchat Rolls Out Story Explorer: This Week in Social Media

gd-weekly-news-nov-28-2015-560

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Introduces Story Explorer: “When you see a moment that inspires or excites you, simply swipe up to […]

This post Snapchat Rolls Out Story Explorer: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1NAe7aJ http://bit.ly/1a9ovkk

Friday, November 27, 2015

Online Reviews: How to Respond to Fraudulent Reviews

ms-podcast173-dan-lemin-560

Do people review your business online? Ever receive negative or fraudulent reviews? To discover what to do when you receive a review that’s not what you were expecting, I interview Dan Lemin. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

This post Online Reviews: How to Respond to Fraudulent Reviews first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1NSfZpx http://bit.ly/1a9ovkk

Thursday, November 26, 2015

How to Export Leads With Facebook Search

ah-export-facebook-leads-560

Do you use Facebook to find prospects? Ever wish you could export your lead lists? The new Facebook Search browser extension for Chrome makes it easy to search Facebook for prospects and download the results. In this article you’ll discover how to export prospect details from Facebook. Why the Facebook Search Extension Facebook has huge […]

This post How to Export Leads With Facebook Search first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1Ij3zFk http://bit.ly/1a9ovkk

Wednesday, November 25, 2015

6 Holiday Instagram Marketing Tips for Businesses

ag-holiday-instagram-tips-560

Is your business on Instagram? Looking for ways to stand out this holiday season? There are simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram. In this article you’ll find six tips to boost your Instagram marketing for the holidays. #1: Ask Followers to Choose Their Favorite It’s […]

This post 6 Holiday Instagram Marketing Tips for Businesses first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1TeiFCE http://bit.ly/1a9ovkk

Tuesday, November 24, 2015

LinkedIn Group Changes: What Marketers Need to Know

vvr-linkedin-group-changes-560

Are you active on LinkedIn? Wondering about the recent changes to groups? LinkedIn groups have been redesigned to make interactions more seamless and valuable for members. In this article you’ll discover how marketers can find, join and use the new LinkedIn groups. What the Changes Mean LinkedIn completely overhauled its groups interface, so the desktop and app versions […]

This post LinkedIn Group Changes: What Marketers Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1lfwc0Q http://bit.ly/1a9ovkk

How to Assess and Improve Your Social Media Marketing: A Monthly Plan

vl-assess-marketing-plan-560

Is social media working for you? Want better results? Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering. In this article you’ll discover four monthly assessments to improve your social media marketing results. #1: Review Key Performance Indicators Most marketers will tell you that if you didn’t […]

This post How to Assess and Improve Your Social Media Marketing: A Monthly Plan first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1lfpCHJ http://bit.ly/1a9ovkk

Monday, November 23, 2015

How to Create Facebook Video Ads: A Step by Step Guide

ak-facebook-video-ads-guide-560

Interested in creating Facebook video ads? Looking for an easy-to-follow guide? Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear. In this article you’ll discover how to design and record your own Facebook video ads. Why Create Facebook Video Ads? According to data from […]

This post How to Create Facebook Video Ads: A Step by Step Guide first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1X8sSGt http://bit.ly/1a9ovkk

How to Discover Social Media Insights About Your Competitors

np-discover-competitor-insights-560

Want to raise the bar on your social media? Are you monitoring your competitors? Knowing what works for the competition helps improve your own social media marketing. In this article you’ll discover six ways to reveal insights about your competitors’ social media marketing. #1: Analyze Your Competitor’s Content Share Rates Ahrefs is a handy tool […]

This post How to Discover Social Media Insights About Your Competitors first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1ObcmQ1 http://bit.ly/1a9ovkk

Saturday, November 21, 2015

Google Reshapes Google+: This Week in Social Media

gd-weekly-news-nov-21-2015-560

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Google Rolls Out a New Google+: Google introduced “a fully redesigned Google+ that puts Communities and Collections front […]

This post Google Reshapes Google+: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1XgnBaC http://bit.ly/1a9ovkk

Friday, November 20, 2015

YouTube Ads: What Marketers Need to Know About YouTube Advertising

ms-podcast172-derraleves-560

Do you post videos on YouTube? Want to know what makes a video ad successful? To discover how YouTube video ads work, I interview Derral Eves. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […]

This post YouTube Ads: What Marketers Need to Know About YouTube Advertising first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1Yk2DK8 http://bit.ly/1a9ovkk

Thursday, November 19, 2015

6 Tips to Grow Your Pinterest Marketing Results

mr-6-pinterest-tips-560

Is your Pinterest account working for you? Want to take your Pinterest marketing to the next level? Tailoring your profile, boards and pins to appeal to your target audience will grow your followers and increase engagement. In this article you’ll discover six ways to improve your Pinterest marketing. #1: Optimize Your Page The best way to convince visitors […]

This post 6 Tips to Grow Your Pinterest Marketing Results first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1kGUWPW http://bit.ly/1a9ovkk

Wednesday, November 18, 2015

25 Twitter Chats: Just for Marketers

jm-25-twitter-chats-560

Do you participate in Twitter chats? Want to find the best chats for social media marketing? Participating in Twitter chats is an excellent way to network without traveling, grow your following and display your authority. In this article you’ll discover 25 Twitter chats for marketers. Why Participate in Twitter Chats Twitter chats are extremely beneficial for […]

This post 25 Twitter Chats: Just for Marketers first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1QM9Ss6 http://bit.ly/1a9ovkk

Tuesday, November 17, 2015

How to Advertise on Instagram: A Complete Instagram Ads Guide

kh-instagram-ads-guide-560

Are you wondering how to start advertising on Instagram? Looking for a step-by-step Instagram guide? Businesses of all sizes now have the ability to create Instagram ads to reach targeted audiences. In this post you’ll discover how to set up an Instagram ad from start to finish using Facebook Business Manager and Power Editor. For […]

This post How to Advertise on Instagram: A Complete Instagram Ads Guide first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1PLPfvq http://bit.ly/1a9ovkk

How to Optimize Your Social Media Schedule for Maximum Impact

ne-optimize-social-media-schedule-560

Do you schedule social media updates? Want to know the best days and times to share? Creating a social media calendar helps you deliver a steady flow of content to your followers. In this article you’ll discover how to create an effective posting schedule for your social media updates. #1: Determine a Daily Posting Frequency Just like you plan […]

This post How to Optimize Your Social Media Schedule for Maximum Impact first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1LjqWyE http://bit.ly/1a9ovkk

Monday, November 16, 2015

9 Social Media Tools Recommended by Marketing Pros

ldj-9-social-media-tools-560

Are you looking for new social media tools? Want to know what the experts are using? We asked top social media professionals which social tools they’re using right now. In this article you’ll discover nine social media tools to save you time and improve your marketing efforts. #1: Schedule Repins Using BoardBooster I use BoardBooster […]

This post 9 Social Media Tools Recommended by Marketing Pros first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1kYYfl2 http://bit.ly/1a9ovkk

Saturday, November 14, 2015

Pinterest Launches Visual Search: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces Visual Search Tool: Pinterest’s new visual search tool “lets you find all those things you don’t have […]

This post Pinterest Launches Visual Search: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1O8nPOp http://bit.ly/1a9ovkk

Friday, November 13, 2015

Blogging Tools: Apps to Better Manage Your Blog

ms-podcast171-iancleary-560

Do you have a blog? Want to improve the content development, publishing and promotion processes? To discover how to streamline your blogging with the best tools, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]

This post Blogging Tools: Apps to Better Manage Your Blog first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1MG1wk7 http://bit.ly/1a9ovkk

Thursday, November 12, 2015

4 Tools to Build a Social Media Content Calendar

bb-4-content-calendar-560

Do you struggle to keep track of your social media content? Are you looking for tools to help? Creating a social media content calendar doesn’t need to be complicated or require a whole new platform. In this article you’ll find four ways to build a social media content calendar with tools you may already use. Why […]

This post 4 Tools to Build a Social Media Content Calendar first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1Y66RFe http://bit.ly/1a9ovkk

Wednesday, November 11, 2015

Facebook Retargeting Spend Increases: New Research

sd-facebook-retarget-560

Want to see a higher ROI from Facebook? Have you considered Facebook retargeting ads? Facebook retargeting allows you to reach your website visitors via custom ads on Facebook. In this article you’ll discover recent findings from studies focused on Facebook retargeting. Why Facebook Retargeting? While everyone has probably seen Facebook retargeting, not everyone knows how […]

This post Facebook Retargeting Spend Increases: New Research first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1PotX8r http://bit.ly/1a9ovkk

Tuesday, November 10, 2015

How to Make Better Facebook Video Ads

rab-facebook-video-ads-560

Have you tried Facebook video ads? Looking for better ways to connect with your Facebook audience? Small adjustments to the way you design and target your Facebook video ads can increase your engagement and conversions. In this article you’ll discover seven tips to improve your Facebook video ads. #1: Tailor to Audience Preferences Rather than create […]

This post How to Make Better Facebook Video Ads first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/20JnHMh http://bit.ly/1a9ovkk

How to Promote Your eBook With Social Media

sq-promote-ebook-560

Do you have an ebook that needs exposure? Want tips to promote your ebooks via social media? Social media can help you build visibility and generate leads with ebooks. In this article you’ll discover six ways to promote your ebook on social media. Why eBooks? The purpose of an ebook is to capture leads. Turn highly valuable […]

This post How to Promote Your eBook With Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1HtxZtt http://bit.ly/1a9ovkk

Monday, November 9, 2015

How to Use Twitter Buy Buttons and Pinterest Buy Buttons

tn-buy-buttons-560

Do you want to sell your products on Twitter and Pinterest? Have you considered using Buy buttons? Adding Buy buttons to your tweets and pins lets people purchase your products right from their social feeds. In this article I’ll share how to add Twitter buy buttons and Pinterest buy buttons to your products. Twitter Buy […]

This post How to Use Twitter Buy Buttons and Pinterest Buy Buttons first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/20GjGIq http://bit.ly/1a9ovkk

5 Tips to Improve Your Social Media Ad Campaigns

kp-5-tips-ad-campaigns-560

Do you want more from your social media efforts? Are you ready to try ad targeting? Using the right tactics to deliver and follow up on social media ad campaigns generates better quality leads. In this article you’ll discover five tips to improve your social media ad campaigns. #1: Use Keywords in Ads Before you write […]

This post 5 Tips to Improve Your Social Media Ad Campaigns first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1M1x42r http://bit.ly/1a9ovkk

Saturday, November 7, 2015

Buyable Pins Come to Android: This Week in Social Media

gd-weekly-news-nov-7-2015-560

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Rolls Out Buyable Pins on Android and Introduces the Pinterest Shop: Pinterest announced it will start rolling out buyable […]

This post Buyable Pins Come to Android: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/20CbusT http://bit.ly/1a9ovkk

Friday, November 6, 2015

Instagram Strategy: How to Grow a Loyal Following With Instagram

ms-podcast170-nathan-chan-560

Is your business on Instagram? Want to develop an engaged following? To discover how to create an Instagram strategy for your business, I interview Nathan Chan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […]

This post Instagram Strategy: How to Grow a Loyal Following With Instagram first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1NwCnci http://bit.ly/1a9ovkk

Thursday, November 5, 2015

How to Create a Fan Content Campaign in 7 Easy Steps

jc-fan-content-campaign-560

Have you considered collaborating with your fans? Do you know how to create a user-generated content campaign? When you include fans in your Fan Content you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals. In this article you’ll discover how to run […]

This post How to Create a Fan Content Campaign in 7 Easy Steps first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1XS1eKA http://bit.ly/1a9ovkk

Wednesday, November 4, 2015

How to Create Facebook Ads With Emails: 5 Creative Ideas

jp-facebook-ads-emails-560

Do you have an email list? Are you looking for creative ways to use Facebook ads? With Facebook custom audiences, you can reach your email subscribers with relevant Facebook ads. In this article I’ll share five ways to target your email subscribers with Facebook ads. #1: Serve Ads to All Email Subscribers Since it requires […]

This post How to Create Facebook Ads With Emails: 5 Creative Ideas first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1RSaY3M http://bit.ly/1a9ovkk

Tuesday, November 3, 2015

How to Use Hashtags on Instagram to Grow Your Reach

jm-hashtags-instagram-560

Do you want more people to see your Instagram content? Are you using Instagram hashtags? Using the right hashtags makes it easier for people to find your Instagram posts and grows your reach. In this article you’ll discover how to use Instagram hashtags to connect with new people on Instagram. Why Hashtags Matter on Instagram […]

This post How to Use Hashtags on Instagram to Grow Your Reach first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1OkFfum http://bit.ly/1a9ovkk

3 Psychology Principles That Boost Social Media Engagement

wh-psychology-engagement-560

Are your social media posts getting enough engagement? Do you want tips for connecting with your audience? Social media engagement is largely determined by how well your social posts trigger action from your target audience. In this article you’ll discover how to boost social media engagement by incorporating psychological triggers in your posts. #1: Focus on […]

This post 3 Psychology Principles That Boost Social Media Engagement first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1SkSRnK http://bit.ly/1a9ovkk

Monday, November 2, 2015

How to Create a Facebook Video Ad That Moves People to Action

ak-facebook-video-ad-560

Are you using Facebook video ads for your business? Want to improve your conversions? Well-structured video ads command viewers’ attention and prompt them to take action. In this article you’ll discover five steps to crafting the perfect Facebook video ad. Why Facebook Video Ads? Facebook’s head of ad product Ted Zagat recently said that a […]

This post How to Create a Facebook Video Ad That Moves People to Action first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1SiloKM http://bit.ly/1a9ovkk

8 Ways to Generate Leads With Your Blog

mh-generate-leads-560

Is your blog generating leads for your business? Are you looking for ideas? Offering a suitable and relevant reward in return for people’s contact information is a great way to generate business leads. In this article you’ll discover eight ways to generate leads with your blog. Why Lead Generators? A lead generator (or lead magnet) is something […]

This post 8 Ways to Generate Leads With Your Blog first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle



http://bit.ly/1N7xrpS http://bit.ly/1a9ovkk