How to Check Social Media Privacy Settings

Are you concerned about your online privacy? Have you checked the privacy settings for all of your social media platforms? Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy. In this article you’ll discover how [...]

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How to Run a Successful Instagram Contest

Is Instagram part of your social media marketing? Do you want to run contests on Instagram? Adding Instagram contests to your social media mix can quickly expand your reach. In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business. Types [...]

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How Researching Competitors Can Improve Your Blog Content

Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I’ll share five ways to research your competitors’ content and tools to help [...]

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How to Use Google Analytics Behavior Reports to Optimize Your Content

Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions. In this article I’ll share how Google Analytics Behavior reports let you assess the [...]

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Facebook Reviews: What Marketers Need to Know

Does your business get Facebook reviews? Are you concerned about the effect of poor reviews on your business? Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others. In this article I’ll share everything you need to know about Facebook star reviews, including what they are [...]

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Facebook Rooms: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Rooms: Rooms is “a new app that lets you create places for the things you’re into, [...]

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8 Types of Rich Media to Share on Google+

Want new ways to benefit from Google+? Have you shared rich media on Google+? When you provide rich media within Google+, you maximize the reach and engagement of each piece of content and make it easy for visitors to consume. Here are eight types of rich media content to share on Google+. Why Rich Media [...]

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4 Ways to Turn Your Employees Into Brand Ambassadors

Would you like your employees to be brand ambassadors on social media? Do your employees feel confident sharing on social media about your company? In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales. [...]

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How to Get More Out of Facebook Ads

Do you use Facebook to promote your business? Are you struggling to find ways to get noticed on the platform? With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience. Here are four marketing tactics you can use to get more out of [...]

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How to Research Your Competition on Facebook

Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition. You may get ideas on how to tweak your own posting strategy to build [...]

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How to Use Google+ Profiles and Pages for Better Visibility

Are you using Google+? Have you optimized your profile and page so your message reaches the most people? It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach. In this article I’ll share three tips for optimizing your [...]

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Facebook Stickers: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings Stickers to Comments: “Just tap the smiley face icon in the bottom-right of any comment field to pick [...]

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How to Achieve Content Marketing Success: New Research

Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers? In this article you’ll find important best practices, backed by research, to help improve your social media marketing. Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing [...]

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How to Build Powerful Alliances on Google+

Have you created a niche for yourself on Google+? Are you ready to engage with other leaders in your space? Part of building a strong community of people around you on Google+ is forming alliances with other leaders whose work is similar to but not the same as yours. In this article you’ll discover how [...]

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How to Improve Your Facebook News Feed Visibility

Are you tired of your Facebook posts getting buried in the news feed? Want to get your Facebook posts seen? Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustration level. In this article, I’ll share how you can adjust your Facebook [...]

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How to Increase Your Conversion Rate With Social Media

Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social. In this article you’ll discover [...]

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Social Media Examiner Turns 5 Years Old: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Social Media Examiner Turns Five Years Old: Five years ago today, we started Social Media Examiner. Wow, how [...]

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Online Publishing: Lessons From Five Years at Social Media Examiner

Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? For this episode of the Social Media Marketing podcast I’ll share how we built Social Media Examiner into what it is today. More About This Show The Social Media Marketing podcast is a [...]

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5 Unusual Ways to Benefit from Twitter Ads

Are your Twitter ad campaigns giving you the results you expect? Are you using Twitter’s advertising and remarketing options? Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more. In this article you’ll discover five Twitter advertising tactics to help [...]

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How to Use Google+ Hashtags for More Exposure

Do you want to reach more people on Google+? Are you using Google+ hashtags? Google+ hashtags make it easier for people to discover your content, even if they’re outside your circles. That added visibility gives you greater overall reach. In this article you’ll discover how to find hashtags to reach the right people on Google+. [...]

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Top 10 Ways to Improve Your Social Media Marketing

Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We’ve compiled a list of our top ten articles from the recent past, each focused on a different social network. You’ll discover proven techniques to get your marketing on the fast-track to success. Why [...]

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How to Repurpose Blog Content for Social Media

Do you spend a lot of time writing blog posts and creating social media content? Ever feel like you don’t have enough time to focus on both? The solution is simple: repurpose your blog content by using it in new ways on social media. In this article I’ll share how to repurpose blog content for [...]

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How to Use Pinterest Promoted Pins

Do you use Pinterest in your social media strategy? Want a way to give extra exposure to certain pins? Now you can do just that with promoted pins, Pinterest’s answer to advertising. In this article I’ll explain what promoted pins are, and share tips on how, when and why to use them. What Are Promoted [...]

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5 Ways to Use Metrics to Improve Your Social Media Marketing

Do you review your website’s metrics on a regular basis? Are you struggling to figure out how you can better use the data? To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be [...]

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YouTube Growth: How to Grow Your YouTube Channel

Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? To explore how to grow your YouTube audience, I interview Steve Dotto for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s [...]

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Four Alternatives to Like-Gating on Facebook

What tactics are you using to grow your Facebook Page? Is like-gating a key part of your Facebook marketing? Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing. In this article I’ll share four tactics marketers can use in place of [...]

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How to Stream Google Hangouts On Air to Twitter and Facebook

Are you using Google Hangouts on Air? Do you want your Twitter and Facebook followers to join in? By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers. In this article you’ll discover how to stream your next Google Hangout On Air [...]

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