Twitter Audience Insights: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Unveils Audience Insights Dashboard: “With audience insights, you can easily discover valuable insights about your followers and […]

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Twitter Marketing: How Smart Marketers Are Succeeding

Do you use Twitter for your business? Want to discover how to use the latest Twitter updates? To learn more about Twitter marketing, I interview Joel Comm. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners […]

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6 Ways to Grow Your Blog Audience

Do you want to attract more readers to your blog? Looking for ways to keep visitors coming back for more? Creating great blog posts won’t get you results unless you have an audience that reads and engages with them. In this article I’ll share six ways to grow your blog audience and turn first-time visitors […]

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Social Media Marketing Trends Gaining Traction in 2015: New Research

Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. #1: Sales Through Social Media Are Rising For years now, marketers have reported their greatest social […]

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2015 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting? In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities. This industry report also shows you which social tactics are most […]

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9 Tips for Becoming a Social Media Influencer

Do you want people to come to you for social media advice? Are you trying to become a social media influencer? Publishing on social media is a great way to share expert knowledge and develop your influencer status. In this article I’ll share nine tips that can help you become a social media influencer. #1: […]

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6 Unique Ways to Target Your Facebook Ads

Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered. […]

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7 Ways to Build an Engaged Instagram Following

Do you have an Instagram account? Want to get more engagement from your followers? If you want to drive engagement on Instagram, there’s plenty you can do to increase your company’s visibility to get more likes, comments and followers. In this article I’ll share seven tips for building an engaged Instagram following. #1: Include Clear […]

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Cinematic Pins from Pinterest: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Announces Cinematic Pins: Pinterest unveils its “newest, most beautiful type of Promoted Pin. Controlled through scrolling, these […]

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Stand Out: How to Build a Following That Matters

Are you wondering how to stand out in the noisy online world? Want to build your status as a thought leader? To discover new ways how to stand out, I interview Dorie Clark. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […]

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How to Improve the Visibility of Your LinkedIn Profile

Do you use LinkedIn to market yourself? Want to make it easier for people to find you in Internet searches? With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile. In this article you’ll discover how to create visibility for your LinkedIn public profile. What Is Your […]

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How to Use Twitter Direct Messages for Customer Service

Do you use Twitter for business? Want to improve communication with customers? Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly. In this article, you’ll learn how to use Twitter’s updated direct messages feature to improve communication with your customers. How Twitter’s Direct Messages Work With Twitter’s […]

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How to Start a Business Blog: Seven Essentials for Success

Are you interested in starting a blog for your business? Want to know how to set it up to get the best results? There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success. In this article you’ll […]

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How to Handle a Social Media Crisis

Have you ever had to deal with a social media crisis? Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed. In […]

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How to Cross Promote Your Social Profiles With Facebook

Are you active on multiple social platforms? Are you using your Facebook page to grow followings on other platforms? Promoting links to all your social profiles on Facebook lets your fans know where else they can find you. In this article you’ll discover six ways to promote your social profiles on your Facebook page. #1: […]

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How to Create a LinkedIn Company Page to Promote Your Business

Do you use LinkedIn to market your business? Interested in setting up a company page? LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. In this article you’ll find out how to create a LinkedIn company page to promote your business. #1: Fill […]

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Facebook Carousel Ads for Mobile: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the […]

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Experiences: How to Stand Out in a New Age of Marketing

Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? To learn how to create experiences and why they are essential to stand out in this noisy world, I interview Robert Rose. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social […]

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How to Create a Social Media Marketing Plan

Do you want to make personal connections with your customers on social media? Interested in better ways to address their wants and needs? The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees. In this article you’ll […]

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Pinterest Set to Surge in 2016: New Research

Is Pinterest part of your social marketing mix? Are your customers on Pinterest? Research reveals that there are 47 million people using Pinterest and the audience is expected to grow. In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform. The Pinterest Advantage Pinterest’s unique setup […]

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How to Create Social Media Images That Connect With Your Audience

Are you sharing visual content on social media? Do your images stand out? Creating and curating clever visual content can engage your audience on a personal level. The more consumers relate to you and your company, the more likely they will invest in your social media presence and your brand. In this article you’ll discover […]

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How to Use Facebook Advanced Location Targeting for More Engagement

Do you advertise on Facebook? Looking for ways to get your ads in front of the right people? With Facebook, you can set up location ad targeting for a specific address. You can then refine that audience to people who live in, have recently been to or are traveling in that area. In this article […]

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Quick Reference Guide for Facebook Marketers

Want an easy reference to Facebook’s many marketing features? Are you using all that Facebook offers marketers? In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups. Manage Your Account Settings You can access all of your Facebook account settings here. Be sure […]

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7 Ways to Improve Your Social Media Engagement

Do your fans interact with you on social media? Want to spark more engagement? While it’s relatively easy to get people to like and share posts, it takes creativity to drive comments and dialog. Here are seven ways to get your audience to talk to you on social media. #1: Ask Questions Creatively Asking your […]

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Facebook Native Ad Tools: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Native Ad Tools: Facebook is offering “new native-focused tools to help publishers more easily implement native ad formats: […]

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Purpose: How People Over Profit Leads to Business Opportunity

Does your business have a purpose beyond making money? Want to discover how shifting your business priorities can make a huge difference? To learn how focusing on purpose and people leads to powerful marketing, I interview Dale Partridge. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social […]

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7 Ways to Create an Effective Facebook Ad Campaign

Are you using Facebook ads? Want tips to step up your game? Facebook ads can be highly profitable, and there are countless ways to make them more effective. In this article, you’ll find seven ways to create an effective Facebook ad campaign. #1: Mine Audience Insights for Target Data Use Audience Insights to find new potential […]

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6 Ways to Use Live Streaming Video for Business

Looking for ways to boost engagement? Have you considered live mobile streaming apps, like Meerkat and Periscope? Live streaming video is a great way to interact with your audience in real time. In this article you’ll discover six ways live streaming video helps you connect with your audience and increase engagement. #1: Share Live Events […]

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How to Partner With Influencers for Social Media Giveaways

Do you run giveaways using social media? Have you considered partnering with an influential blogger? Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services. In this article you’ll discover how to partner with influencers for a successful social media giveaway. #1: Find Potential Influencers There are plenty […]

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How to Improve Your Google+ Marketing

Are you marketing on Google+? Do people pay attention to your messages? In this article you’ll discover five ways to strengthen engagement on Google+. #1: Follow the Formula If your intent is to encourage engagement, writing a post that is formatted properly for Google+ is practically formulaic: 1. Create a post title that is no […]

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7 Ways Your Facebook Page Can Help Your Business

Do you have a Facebook page? Are you using Facebook to its fullest? There are many ways to use a Facebook page beyond simply posting updates. In this article you’ll discover seven ways to use your Facebook page for business. #1: Collect Testimonials and Reviews If you set up your Facebook page as a local business, […]

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How to Use Advanced Facebook Ad Targeting

How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI. In this article I’ll share how to plan better Facebook ad campaigns with audience targeting. Why Use Advanced Targeting? To achieve the greatest […]

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Facebook Messenger Adds Video Calls: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Messenger Introduces Video Calling: “Now you can have face-to-face conversations with your friends and the people you […]

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Word of Mouth: Getting Others to Talk About Your Business

Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling? To learn about word-of-mouth marketing, I interview Ted Wright. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

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