New Social Media Research Shows What People Expect From Brands

Are you wondering what consumers expect from brands when it comes to social media? A serious of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media. [...]

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New Facebook Terms: What Marketers Need to Know

Did you know new changes are coming to Facebook as of January 1, 2015? Want to know what it all means to marketers? If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you. In this article I’ll share [...]

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How to Make Your Twitter Profile Stand Out

When was the last time you looked at the words in your Twitter profile? Is your Twitter bio interesting? A little personality in your Twitter description makes you stand out from the masses and entices people to follow you. In this article you’ll discover how to share your personality to create a unique Twitter profile [...]

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Facebook Year in Review: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Allows Users to Create Their Year in Review: “Public figures can use Facebook Mentions to create their [...]

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How to Grow Your Leads With Social Media Marketing

Do you need more leads for your business? Are you looking to better understand your fans? When you collect data from your fans, you can make your products better and improve customer service. In this article I’ll share three ways to use social media to gather leads and insights from your fans. Why? Social media [...]

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How To Use Facebook Ads to Promote Your Blog Content

Could you use more traffic to your blog? Have you considered Facebook ads? To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content. In this article you’ll discover how promoting blog content can help maintain your Facebook reach. Facebook Changes Many marketers rely on [...]

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Facebook Call-to-Action Buttons: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings New Call-to-Action Buttons to Pages: “Designed to bring a business’s most important objective to the forefront [...]

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How to Optimize Your Twitter Profile for Mobile Users

Are the majority of your Twitter followers using a mobile device? Do you want to optimize your Twitter profile for mobile views? Understanding how to design your Twitter profile for mobile views helps you put your best foot forward. In this article you’ll find four ways to make sure your Twitter profile makes a great [...]

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10 Successful Facebook Marketing Examples

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into [...]

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How to Become a Leader in Your Industry Using Social Media

Are you looking to establish credibility online? Do you know how social media can help? How and what you communicate on social media can position you as a trusted resource in your industry. In this article I’ll show you how to effectively use social media to prove your place as an expert in your field. [...]

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Facebook Media Publishing Tools: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you “to target posts, [...]

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How to Boost Your Content Reach With Social Media

Looking for the best ways to publicize your content? Want more social exposure from the get-go? Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences. In this article I’ll share posting guidelines you can use to promote your content for the first 24 hours after [...]

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How to Increase Your Conversions Using Google Analytics Conversions Reports

Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing how visitors convert on your website can help you improve your marketing. In this article I’ll show you how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions. Locating Google Analytics [...]

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8 Twitter Tools to Improve Your Sales

Do you use Twitter to sell products? Are you looking for useful Twitter tools to help you sell? In this article I’ll share eight Twitter tools that help you analyze data, gain insights and boost sales. The result: you’ll improve your marketing campaigns and keep your customers coming back for more. #1: Create Twitter Coupons [...]

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How to Create Social Media Images That Support Your Brand

Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company’s images more recognizable? Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity. In this article you’ll discover how to use simple design tactics to help your audience [...]

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Twitter Expands Photo Filters: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Rolls Out New Photo Filters: The new filters will allow you “to spice up your photos.” We’re rolling out [...]

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How to Use WordPress Plugins to Streamline Your Business

Are you using WordPress for business? Do you need to streamline key online business processes? With WordPress plugins, you can automate online sales, customer service, project management, email marketing and more. In this article I’ll share nine online business activities you can streamline with WordPress plugins. #1: Implement the Sales Process It’s never been easier [...]

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How to Measure Your Social Media ROI Using Google Analytics

Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already [...]

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How to Enhance Your Loyalty Programs Using Social Media

Do you want to increase customer loyalty? Have you considered adding a social component to your loyalty program? Your loyalty program isn’t just about rewarding customers. It’s about encouraging ongoing communication. In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign goals. Why Social in [...]

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How to Optimize Your Pins for the Pinterest Smart Feed

Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed [...]

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How to Use Twitter Campaign Reports to Improve Your Twitter Ads

Are you using Twitter advertising to promote your business? Would you like to improve your advertising on Twitter? Twitter’s new campaign reports help you understand how users engage with your paid content. In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience. Why Use [...]

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Twitter Introduces Twitter Offers: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Twitter Offers: “This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter [...]

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How to Design Social Media Images for Brand Recognition

Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an important part of gaining brand attention. In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand [...]

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26 Tips to Strengthen Your Social Media Marketing

Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media. In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media [...]

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Facebook to Overtake YouTube: 5 New Research Findings

Do you want to know why it’s important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it’s here to stay. #1: Facebook Drives Four Times More Traffic Than [...]

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4 Instagram Tools for Scheduling Instagram Updates

Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates. Why Use Tools to Schedule Instagram Posts? Instagram [...]

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Facebook Groups App: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Facebook Groups App: An app “that helps people share faster and more easily with all the groups in [...]

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Becoming Recommended: How to Build a Business Others Love Recommending

Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? To learn how to build a business that’s highly recommended, I interview Paul Rand. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from [...]

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How to Optimize Your Images to Work Across Social Networks

Do your images look good on all social platforms? Are you making different images for each type of social share? Creating one image that looks good on several networks saves time, money and improves your visibility. In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn. [...]

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How to Take Your Visual Content to the Next Level

Do you want to share stronger visuals? Have you looked at what other content creators are doing? Watching what works for others in your industry can help you create content that increases engagement with your own audience. In this article I’ll share how to search Pinterest, Instagram and Facebook for visual content to inspire your [...]

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20 Social Media Marketing Tips From the Pros

Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they’re getting results with social media marketing today. Here’s what they had to say. #1: Mine Twitter to Grow Your Audience While “if you [...]

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How to Get More People to Attend Your Google Hangout

Do you host Google Hangouts on Air? Do you want to attract more live viewers? When you cultivate a live audience for your Google Hangout on Air, you have more opportunities to connect with your fans. In this article I’ll share five things you can do to bring more live viewers to your Google Hangout [...]

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3 Ways to Optimize Facebook Ads for Better Results

Are you running Facebook ads? Do you want to get more out of your ads? The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations. In this article I’ll share three tips for making the most of your Facebook ad campaigns. #1: Reach the Right [...]

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Tools to Centrally Monitor Your Social Mentions

Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather [...]

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Facebook Video Cards: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Say Thanks: “An experience that lets you create personalized video cards for your friends on Facebook.” [...]

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14 Ways to Make Your Twitter Updates More Creative

Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. #1: Questions Tweet [...]

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Six Tips for a Killer Hashtag Marketing Campaign

Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook – 293,110 followers Twitter – 143,000 followers, @RoamingGnome [...]

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4 Ways Facebook Remarketing Will Improve Your ROI

Have you run remarketing campaigns on Facebook? Are you reaping the full benefits Facebook ad targeting? To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service. In this article you’ll discover how Facebook remarketing campaigns can increase your ROI. What Is Remarketing? Remarketing is [...]

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How to Improve Your Social Media Holiday Campaigns

Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. In this article I’ll share resources for building a social [...]

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4 Ways Facebook Groups Can Improve Fan Relationships

Would you like to create stronger ties with your customers? Have you thought about building a Facebook group? Today’s Facebook groups offer a way to create ties with thousands of members. In this article you’ll find four ways Facebook groups can help build stronger customer relationships. #1: Get Real Customer Feedback Golden Tote, started by [...]

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6 Ways to Improve Twitter Engagement With Psychology Principles

Want to discover how to engage more users on Twitter? Have you considered using psychology techniques? Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you. In this article I’ll share six psychology tips you can use to create tweets [...]

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6 Reasons You Should Attend Social Media Marketing World

Are you wondering which marketing conferences you should attend? Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you? If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep [...]

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How to Find Your Ideal Customers on Facebook

Do you want to connect with the right customers on Facebook? Are you using buyer personas to identify your target customers and fans? With some detective work, you can determine whom you want to reach and how you’re going to engage them on Facebook. In this article I’ll share five questions to help you identify [...]

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How to Use Pinterest for Videos, SlideShares and Podcasts

Do you only share images on Pinterest? Would you like to share other content to grow your Pinterest followers and other social networks? You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest. In this article I’ll explain how you can use Pinterest to increase exposure [...]

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How to Remarket Twitter Users With Tailored Audiences

Are you remarketing to people with Facebook or Google? Did you know you can do the same thing with Twitter? Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that. In this article I’ll explain how [...]

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How to Check Social Media Privacy Settings

Are you concerned about your online privacy? Have you checked the privacy settings for all of your social media platforms? Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy. In this article you’ll discover how [...]

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How to Run a Successful Instagram Contest

Is Instagram part of your social media marketing? Do you want to run contests on Instagram? Adding Instagram contests to your social media mix can quickly expand your reach. In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business. Types [...]

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How Researching Competitors Can Improve Your Blog Content

Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I’ll share five ways to research your competitors’ content and tools to help [...]

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How to Use Google Analytics Behavior Reports to Optimize Your Content

Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions. In this article I’ll share how Google Analytics Behavior reports let you assess the [...]

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Facebook Reviews: What Marketers Need to Know

Does your business get Facebook reviews? Are you concerned about the effect of poor reviews on your business? Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others. In this article I’ll share everything you need to know about Facebook star reviews, including what they are [...]

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Facebook Rooms: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Rooms: Rooms is “a new app that lets you create places for the things you’re into, [...]

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8 Types of Rich Media to Share on Google+

Want new ways to benefit from Google+? Have you shared rich media on Google+? When you provide rich media within Google+, you maximize the reach and engagement of each piece of content and make it easy for visitors to consume. Here are eight types of rich media content to share on Google+. Why Rich Media [...]

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4 Ways to Turn Your Employees Into Brand Ambassadors

Would you like your employees to be brand ambassadors on social media? Do your employees feel confident sharing on social media about your company? In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales. [...]

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How to Get More Out of Facebook Ads

Do you use Facebook to promote your business? Are you struggling to find ways to get noticed on the platform? With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience. Here are four marketing tactics you can use to get more out of [...]

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How to Research Your Competition on Facebook

Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition. You may get ideas on how to tweak your own posting strategy to build [...]

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How to Use Google+ Profiles and Pages for Better Visibility

Are you using Google+? Have you optimized your profile and page so your message reaches the most people? It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach. In this article I’ll share three tips for optimizing your [...]

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Facebook Stickers: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings Stickers to Comments: “Just tap the smiley face icon in the bottom-right of any comment field to pick [...]

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How to Achieve Content Marketing Success: New Research

Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers? In this article you’ll find important best practices, backed by research, to help improve your social media marketing. Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing [...]

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How to Build Powerful Alliances on Google+

Have you created a niche for yourself on Google+? Are you ready to engage with other leaders in your space? Part of building a strong community of people around you on Google+ is forming alliances with other leaders whose work is similar to but not the same as yours. In this article you’ll discover how [...]

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How to Improve Your Facebook News Feed Visibility

Are you tired of your Facebook posts getting buried in the news feed? Want to get your Facebook posts seen? Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustration level. In this article, I’ll share how you can adjust your Facebook [...]

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How to Increase Your Conversion Rate With Social Media

Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social. In this article you’ll discover [...]

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Social Media Examiner Turns 5 Years Old: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Social Media Examiner Turns Five Years Old: Five years ago today, we started Social Media Examiner. Wow, how [...]

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Online Publishing: Lessons From Five Years at Social Media Examiner

Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? For this episode of the Social Media Marketing podcast I’ll share how we built Social Media Examiner into what it is today. More About This Show The Social Media Marketing podcast is a [...]

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5 Unusual Ways to Benefit from Twitter Ads

Are your Twitter ad campaigns giving you the results you expect? Are you using Twitter’s advertising and remarketing options? Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more. In this article you’ll discover five Twitter advertising tactics to help [...]

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How to Use Google+ Hashtags for More Exposure

Do you want to reach more people on Google+? Are you using Google+ hashtags? Google+ hashtags make it easier for people to discover your content, even if they’re outside your circles. That added visibility gives you greater overall reach. In this article you’ll discover how to find hashtags to reach the right people on Google+. [...]

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Top 10 Ways to Improve Your Social Media Marketing

Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We’ve compiled a list of our top ten articles from the recent past, each focused on a different social network. You’ll discover proven techniques to get your marketing on the fast-track to success. Why [...]

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How to Repurpose Blog Content for Social Media

Do you spend a lot of time writing blog posts and creating social media content? Ever feel like you don’t have enough time to focus on both? The solution is simple: repurpose your blog content by using it in new ways on social media. In this article I’ll share how to repurpose blog content for [...]

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How to Use Pinterest Promoted Pins

Do you use Pinterest in your social media strategy? Want a way to give extra exposure to certain pins? Now you can do just that with promoted pins, Pinterest’s answer to advertising. In this article I’ll explain what promoted pins are, and share tips on how, when and why to use them. What Are Promoted [...]

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5 Ways to Use Metrics to Improve Your Social Media Marketing

Do you review your website’s metrics on a regular basis? Are you struggling to figure out how you can better use the data? To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be [...]

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YouTube Growth: How to Grow Your YouTube Channel

Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? To explore how to grow your YouTube audience, I interview Steve Dotto for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s [...]

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Four Alternatives to Like-Gating on Facebook

What tactics are you using to grow your Facebook Page? Is like-gating a key part of your Facebook marketing? Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing. In this article I’ll share four tactics marketers can use in place of [...]

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How to Stream Google Hangouts On Air to Twitter and Facebook

Are you using Google Hangouts on Air? Do you want your Twitter and Facebook followers to join in? By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers. In this article you’ll discover how to stream your next Google Hangout On Air [...]

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14 Tools to Streamline Your Social Media Marketing

Do you want to manage social media more efficiently? Do you have the right tools? To streamline your approach, you’ll need resources that work well with your business. In this article I’ll share the best tools to manage and optimize your social media marketing. #1: Find Your Audience Once you define your target audience(s), find [...]

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5 Ways to Boost Your Twitter Engagement

Is your Twitter engagement lagging? Are you looking for tips to get your numbers back up? A few simple tweaks can get you more attention and interaction on Twitter. In this article you’ll discover five ways to improve your tweets and up your engagement. #1: Refine Your Twitter Bio The most important thing you can [...]

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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

Do you use Facebook ads to promote your business? Are you looking to increase your ROI? Online advertising can be the best way to scale the growth of your business. The most important step is to figure out your best targeting options, and the way to do that is through testing. In this article I’ll [...]

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How to Capture More Email Leads With Social Media Contests

Do you want to capture more email leads? Are you running social media contests to grow your email list? Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails. In this article you’ll discover how to make sure your social media contests and giveaways [...]

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Hyperlapse Lets You Selfielapse: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram’s Hyperlapse Introduces Selfielapse: The recent Hyperlapse update allows you to “use your front-facing camera to shoot a video of [...]

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Advanced Blogging: How to Go Big With Your Blog

Do you have a blog for your business? Are you ready to take your blogging to the next level? To explore how to build your blog readership, I interview Darren Rowse for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media [...]

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Infographics: Everything You Need to Know

Are you ready to use infographics in your social media marketing? Do you know how to get started? Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility. In this article you’ll discover how to create and promote infographics to put your content [...]

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Four Ways to Measure the Impact of Social Media: A Case Study

Do you need to justify social media efforts to company leaders? Do you want to know exactly what impact social media has on your business? In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business. SAP is a [...]

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5 Ways to Take Your Pinterest Marketing to the Next Level

Do you use Pinterest for your business? Are you ready to take your Pinterest marketing to the next level? Most companies open a Pinterest account, pin their content and repin other people’s material. While that’s a great place to start, it’s the bare minimum. In this article I’ll share five techniques to improve your Pinterest [...]

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8 Ways to Use Hyperlapse Video from Instagram

Does your business use Instagram? Is there a place for time-lapse video in your marketing? It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app. In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form [...]

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How to Increase Your Facebook Conversions Using Google Analytics

Do you want to improve your Facebook conversions? Have you considered combining the power of Google Analytics with your Facebook Insights? Comparing this data can help you find Facebook fans who are most likely to convert. In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans [...]

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How to Find Hidden Social Media Referral Traffic With Google Analytics

Do you know where all of your social traffic is coming from? Want more detailed information on social media referral traffic? The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything. In this article you’ll discover how to create custom URLs [...]

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Facebook Alters News Feed: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates News Feed by Showing More Timely Stories From Friends and Pages: With this new change, “when [...]

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How to Use Social Psychology to Improve Your Marketing

Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation. In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them. [...]

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14 Social Media Marketing Tools Recommended by the Pros

Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now. [...]

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3 Ways to Use Social Media for Business

Is social media working well for you? Are you approaching it the right way? Everyone uses social media differently, and the approach you use should be based on your goals. In this article I’ll share three ways to use social media to get the results you want for your business. #1: Sell Products or Services [...]

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4 Ways to Use Social Media in Public Relations

Are you sending out press releases and waiting for the media to write about you? Are you wondering how you can integrate social media with public relations? Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media. In this article I’ll share four ways you [...]

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Twitter Buy Button: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that [...]

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8 Visual Content Apps to Create Stunning Images and Videos

Do you want to present visual messages in new ways? Are you looking for new design tools to help you create visual content? Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences. In this article I’ll show you eight design resources [...]

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5 Tips for Running Successful Social Media Campaigns

Do you use social media campaigns to engage with your customers? Do you need tips on how to create more effective campaigns? Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid. In this article I’ll share five tips for building and running [...]

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How to Create Sharable Social Media Images: 3 Powerful Tools

Do you include sharable images with your articles and updates? Can you create them yourself, or do you think you lack design skills? It doesn’t make sense to hire a graphic designer every time you need an image. In this article I’ll show you three online design tools to make your own sharable images–no formal [...]

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How to Promote Products With Social Media: 4 Examples

Do you promote your products online? Are you looking for ways to use social media to increase your sales? Both well-known and startup companies are mixing social media and e-commerce to garner more sales. In this article I’ll show you not only how they’re doing it, but how you can do it too. Combine Social [...]

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How to Set Up Facebook Business Manager

Do you want a more streamlined way to organize account managers within Facebook? Are you using Facebook Business Manager? You’ll find Facebook’s newest tool useful. In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads. Why Facebook Business Manager? [...]

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5 Ways to Develop a Social Media Strategy

Are you struggling to make social media work for you? Do you have the right social media strategy for your business? The challenge of social media is that it’s constantly changing. In this article I’ll share five ways to adapt social media for your business. #1: Do a Social Media Audit To determine what is [...]

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How to Become a Twitter Influencer: Science and Practice

Do you want to be a sought-after resource in your niche? Do you need tips on how to become a Twitter influencer? To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers. In this article I’ll show you the two most important types of Twitter [...]

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How Brands Are Winning With Vine Videos: 10 Examples

Do you use Vine as part of your Twitter marketing? Have you seen how other companies are using it? Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value. In this article I’ll show you 10 fun ways companies are using Vine in their Twitter marketing. #1: Dunkin’ Donuts’ [...]

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How to Maximize Your LinkedIn Publishing Exposure

Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing. #1: Know How Channels Work LinkedIn channels [...]

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How to Optimize Your Content for the Top 5 Social Networks

Are you sharing content on different social networks? Do you know the best way to share it for each platform? Sharing your social media content isn’t a one-message-fits-all exercise. In this article I’ll show you how to share content the right way for the top five social media networks. #1: Use Brief Summaries on Twitter [...]

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How to Remove Fake Facebook Fans

Do you want to get rid of fake Facebook fans on your page? Do you need to know how to find and remove them? You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed. In this article I’ll show you how to [...]

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Pinterest Business Analytics: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Offers New Business Analytics: “…we’re excited to announce a new, smarter analytics tool to help businesses worldwide [...]

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26 Creative Ways to Publish Social Media Updates

Are you struggling to find ideas for posts on Twitter, Facebook and Google+? Do you need to come up with additional social media updates? Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content. In this article you’ll discover 26 (A to Z style) prompts to help [...]

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How to Use Pinterest Messages for Marketing

Do you want a new way to engage your Pinterest followers? Have you used Pinterest Messages? Pinterest’s newest feature lets you communicate directly with your followers via private message. In this article I’ll explore Pinterest Messages and how you can use it to engage your audience. Why Pinterest Messages? Pinterest Messages is similar to the [...]

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5 Tools to Help You Discover Great Content to Share With Your Fans

Do you need more engaging social media content? Are you looking for ways to discover great content to share with your fans? What if there were great tools that surfaced popular content you could share? In this article I share five tools to help you discover great content and brainstorm new ideas. #1: Search Popular [...]

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How to Get Started With Visual Content Marketing

Do you want to use visual content in your social media marketing? Do you need help getting started? You don’t have to be a professional designer or photographer to create interesting images and video. In this article I’ll share tools and tips for adding visual content to your marketing mix. #1: Use Easy Desktop Tools [...]

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7 Simple Twitter Marketing Tips to Improve Your Results

Are you looking for easy ways to improve your Twitter marketing? Have you thought about how getting back to basics can lend a new perspective? Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features. In this article I’ll show you easy Twitter marketing [...]

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18 Social Media Marketing Tips to Improve Your Marketing

Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring. We asked 18 social media pros to share the best marketing tactics [...]

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Vine Introduces New Camera: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the [...]

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How to Combine Text and Visual Content for Better Social Engagement

Do you keep text and image updates separate? Have you considered how text and visual content complement each other? Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction. In this article I’ll show you seven ways companies are using visual content to get better overall engagement. [...]

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How to Build Your Google+ Hangout Audience

Would you like to use Google+ Hangouts On Air? Are you worried no one will attend your hangout? Laying a strong foundation for your Google+ hangout can help you find the audience you need. In this article you’ll discover how to build an audience for your Google+ hangout in four easy steps. #1: Foster Relationships [...]

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4 Tips to Create the Perfect Cover Photo on Any Social Network

Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one. In this article I’ll share tips to improve the quality and impact of [...]

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Get Free Training for Facebook Page Admins With Facebook Studio Edge

Do you want to learn the fundamentals of Facebook pages? Do you need to know more about Facebook ads? Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site. In this article I’ll share an overview for each course and highlight [...]

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12 Twitter Marketing Tips From the Pros

Are you using the latest Twitter marketing tactics? Do you want to raise the bar on your Twitter marketing? We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing. In this article you’ll discover 12 Twitter marketing tips to help you get the [...]

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How to Use Instagram Hashtags to Expand Your Reach

Is your business marketing on Instagram? Do you want your Instagram posts to be seen by more people? You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags. In this article you’ll discover how hashtags make your Instagram images and video more discoverable. How Instagram [...]

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Facebook Ad Scheduling: What Marketers Need to Know

Do you use Facebook advertising? Do you want to control the times when your ads run? Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run. In this post we’ll explore what ad scheduling is, where to find it and how to use it. About Ad [...]

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Twitter Promoted Video: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Promoted Video: “After months of experiments and feedback from users and brands, we’re excited to announce [...]

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7 Pinterest Marketing Tips to Improve Your Visibility

Are you interested in raising your visibility on Pinterest? Do you know which Pinterest tactics work best today? We asked top social media professionals what they’re doing to get results from Pinterest marketing right now. In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing. #1: Include Price Tags Pinterest [...]

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10 Ways to Find More Local Facebook Fans

Are you a small business using Facebook? Do you need ideas to reach your local Facebook audience? If you’re a small business you need to localize your marketing efforts to reach your real customers. In this article I’ll share 10 ways you can encourage your local community to find and like you on Facebook. Why [...]

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New Research Shows Social Media Word-of-Mouth Rising

Do you want people to tell their friends about your business? Are you getting positive word of mouth? New research shows that word-of-mouth marketing has grown exponentially on social media. In this article you’ll discover three ways you can encourage customers to tell their friends about you. #1: Customer Service Tips the Scales Mention.com analyzed [...]

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

Do you want to know how people are finding your website? Do you want to learn more about Acquisition reports in Google Analytics? When you know your biggest traffic sources, you have a better idea of where to spend your time and money. In this article I’ll share how Google Analytics Acquisition reports can help [...]

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5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

Are you using Instagram for business? Do you want to know what works? You can maximize your chances of Instagram success by watching what’s working for others. In this article I’ll show you five examples of businesses growing their Instagram followers. #1: Invite Engagement Starbucks definitely doesn’t have a growth problem. They’re one of the [...]

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Facebook Post Frequency: How to Find Out What Works

Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics. What we found are some very interesting things about Facebook reach, posting frequency and [...]

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How to Use Twitter Animated GIFs to Improve Your Marketing

Does your Twitter marketing need a new twist? Have you considered using Twitter animated GIFs in your tweets? Twitter’s newest feature lets you include animated images, called GIFs, in your tweets. Twitter animated GIFs add more interest to images and are a great way to gain exposure on Twitter. In this article you’ll discover three [...]

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New Pinterest Messages: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? New Pinterest Messages Encourage Conversations: “When someone shoots you a pin, you’ll be able to reply with a [...]

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Instagram Success: How a Marketer Grew a Loyal Following With Instagram

Do you want to grow your business using Instagram? Are you wondering how to build a loyal following? I interview Chalene Johnson for this episode of the Social Media Marketing podcast and explore how she amassed a following of 365,000 on Instagram. More About This Show The Social Media Marketing podcast is a show from [...]

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