Social Media Mentors

Social Media and Mobile Marketing News For Small Businesses.

Saturday, January 30, 2016

Snapchat Rolls Out Add Me URLs: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Makes Adding People Easier With Profile URLs: Users can copy their “unique URL or instantly share it [...]

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- Your Guide to the Social Media Jungle



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Friday, January 29, 2016

Building Business Ideas That Succeed: How to Preflight Your Ideas

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Do you have a great idea for a business? Is there a new product you want to create? To discover how to improve your chances for success, I interview Pat Flynn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers [...]

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- Your Guide to the Social Media Jungle



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Thursday, January 28, 2016

Facebook Professional Services: How Your Local Business Can Rank

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Do you have a local business page on Facebook? Want to reach more local customers? Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs. In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers. [...]

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- Your Guide to the Social Media Jungle



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Wednesday, January 27, 2016

Finalists: Top 10 Social Media Blogs 2016

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We received over 300 nominations for our seventh-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs)! As in the past, the list of 20 finalists has some returning reader favorites and some new titles for our judges to consider. The Judges Our judges include Ann Handley (chief content officer for MarketingProfs, author of [...]

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- Your Guide to the Social Media Jungle



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Tuesday, January 26, 2016

How to Use Pinterest Analytics to Improve Your Marketing

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Do you want more from Pinterest? Have you considered using Pinterest analytics to inform your marketing decisions? When you know where to look in Pinterest analytics, you’ll find actionable information you can use to improve your Pinterest strategy. In this article you’ll discover five ways to use Pinterest analytics and improve your Pinterest marketing. #1: [...]

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- Your Guide to the Social Media Jungle



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Launching on Social Media: A Timeline for Business Owners

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Are you starting from scratch with social media? Got a new product or a new business? Having a social media launch plan is essential. In this article you’ll discover a step-by-step plan for launching your new social media presence. #1: 12 Weeks Before Launch: Choose Your Social Platforms A few weeks before launch, choose which [...]

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- Your Guide to the Social Media Jungle



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Monday, January 25, 2016

How to Research and Locate Your Audience Using Social Media

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Are you struggling to connect with your customers on social networks? Do you know where they hang out online? To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on. In this article you’ll discover how to connect with your target audience [...]

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- Your Guide to the Social Media Jungle



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6 Social Media WordPress Plugins for Bloggers

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Is your blog taking full advantage of social media plugins? Looking for tools to help grow your following and encourage sharing? The right WordPress plugins make it easy to grow your social media following and increase social shares. In this article you’ll discover six WordPress plugins that’ll make your blog more social. #1: Showcase Your Instagram [...]

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- Your Guide to the Social Media Jungle



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Sunday, January 24, 2016

Facebook Audience Optimization: What Marketers Need to Know

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Do you have a Facebook page? Do you want more organic engagement for your posts? Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests. In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase [...]

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- Your Guide to the Social Media Jungle



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Saturday, January 23, 2016

Facebook Audience Optimization for Publishers: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Audience Optimization for Publishers: Facebook’s new Audience Optimization is “an organic targeting tool to help [...]

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- Your Guide to the Social Media Jungle



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Friday, January 22, 2016

Google Tag Manager: What Marketers Need to Know

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Do you use tracking codes on your website? Have you heard of Google Tag Manager? To discover what Google Tag Manager is and how to use it, I interview Christopher Penn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

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- Your Guide to the Social Media Jungle



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Thursday, January 21, 2016

How to Create Custom Instagram Feeds

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Do you want an efficient way to stay in touch with your peers, customers and colleagues on Instagram? Have you considered creating custom feeds of their updates? There are tools that make it easy to organize your favorite Instagram accounts into feeds so you never miss an update again. In this article you’ll discover how [...]

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- Your Guide to the Social Media Jungle



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Wednesday, January 20, 2016

5 Ways to Improve Your Snapchat Marketing

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Wondering how you can stand out on Snapchat? Want to know what’s working for others? Taking a cue from businesses that are successfully using Snapchat can help you strengthen your own brand’s presence on the platform. In this article you’ll discover how to improve your marketing on Snapchat. #1: Provide Specialized Content Many brands use Snapchat [...]

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- Your Guide to the Social Media Jungle



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Tuesday, January 19, 2016

How to Increase Awareness, Generate Leads and Create Advocacy With Social Media

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Have you been tasked with generating more awareness, more leads and more advocates? Need a plan to get you started? In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals. #1: Increase Brand Awareness Perhaps your brand isn’t a household name and you’d like [...]

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- Your Guide to the Social Media Jungle



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Tools to Optimize Your Social Scheduling When You Need a Break

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Ever want to take a day off from posting on social media? Have you considered scheduling posts for weekends and holidays, or when you just can’t respond? Posting to Facebook and Twitter when many businesses are silent helps you stay top of mind with your followers. In this article you’ll discover how to keep your [...]

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- Your Guide to the Social Media Jungle



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Monday, January 18, 2016

4 Ways to Increase Your Pinterest Visibility

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Do you want more visibility from your Pinterest marketing? Are you looking for ways to get your pins and boards seen by more people? There are some quick and easy tactics you can use to help more of the right people find and share your content on Pinterest. In this article you’ll discover how to increase [...]

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- Your Guide to the Social Media Jungle



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How to Make Sure Your LinkedIn Account Is Secure

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Are you on LinkedIn? Have you reviewed your security and privacy settings recently? While LinkedIn is valuable for building your professional presence, it’s important to be conscious of your individual privacy and security when using the network. In this article you’ll discover what you need to know to manage your security on LinkedIn. How to [...]

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- Your Guide to the Social Media Jungle



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Saturday, January 16, 2016

Periscope Broadcasts Natively in Twitter: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Periscope Broadcasts Live on Twitter for iOS: Periscope is “making it possible to watch broadcasts without leaving the [...]

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- Your Guide to the Social Media Jungle



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Friday, January 15, 2016

Dealing With Unhappy Customers: What Social Marketers Need to Know

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Does your business respond to customers via social media? Are you prepared to deal with upset customers? To discover how to turn unhappy customers into happy fans, I interview Jay Baer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

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- Your Guide to the Social Media Jungle



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Thursday, January 14, 2016

23 Tools and Tips for Social Media Marketers

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Do you need to streamline your daily social media tasks? Looking for tools to increase visibility? The right apps can make a world of difference in the life of a busy social media marketer. In this article you’ll discover 23 of the top tools and tips shared on the Social Media Marketing podcast. #1: BuzzSumo [...]

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- Your Guide to the Social Media Jungle



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Wednesday, January 13, 2016

6 Location-based Social Media Monitoring Tools

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Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores. In this article I’ll share six location-based monitoring tools to use for local social media marketing. Why [...]

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- Your Guide to the Social Media Jungle



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Tuesday, January 12, 2016

How to Develop a Social Media Reporting System

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Are you responsible for reporting your social media results? Do you need to develop a reporting system? Knowing who you report to and what metrics they need will help you streamline the process and ensure you’re delivering reports on time. In this article you’ll discover how to develop a social media reporting system for your [...]

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- Your Guide to the Social Media Jungle



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7 Ways to Stand Out With LinkedIn Visual Content

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Do you want to attract more attention on LinkedIn? Have you considered adding visuals to your profile? Consider using images to build out each section of your LinkedIn profile. In this article I’ll share seven ways to improve your LinkedIn profile with visuals. #1: Connect a Face to Your Name While it might seem obvious, many [...]

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- Your Guide to the Social Media Jungle



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Monday, January 11, 2016

How B2B Marketers Use Facebook to Reach Customers

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Is your business struggling to connect with other businesses on Facebook? Need some ideas to spark your imagination? In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers. Why Facebook for B2B? LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with [...]

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- Your Guide to the Social Media Jungle



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6 Ways to Increase Twitter Engagement

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Do you want to encourage more interaction with your Twitter followers? Looking for ways to engage your Twitter community? In this article you’ll discover six ways to increase engagement on Twitter. #1: Offer Personalized Encouragement The best engagement is sometimes a simple response. Customers are thrilled when you devote time to interact with them. It’s a [...]

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- Your Guide to the Social Media Jungle



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Saturday, January 9, 2016

Twitter Launches Conversational Ads: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Introduces Conversational Ads: Twitter rolled out new conversational ads that “make it even easier for consumers to [...]

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- Your Guide to the Social Media Jungle



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Friday, January 8, 2016

Social Media Evolution: What Does the Future of Social Marketing Look Like?

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Are you amazed at how much social media has changed over the last few years? Want to discover what’s next? To explore the evolution of social media, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

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- Your Guide to the Social Media Jungle



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Thursday, January 7, 2016

4 Free Tools to Analyze Your Social Media Competitors

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Do you want to improve your social media marketing? Have you looked at how your competitors are using social? There are tools to help you determine what’s working for you and your competitors, what isn’t working and why. In this article you’ll discover four free tools to compare your social media presence with your competitor’s. #1: Do [...]

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- Your Guide to the Social Media Jungle



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Wednesday, January 6, 2016

How to Run a Successful Twitter Contest

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Do you want to boost engagement on Twitter? Have you thought about running a Twitter contest? Twitter contests are a creative, fun way to attract more followers, engagement and shares on the platform. In this post you’ll discover how to run a Twitter contest for your business. #1: Identify the Objective Successful marketing starts with clear goals, [...]

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- Your Guide to the Social Media Jungle



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Tuesday, January 5, 2016

How to Curate Your Social Content With Reddit

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Are you looking for new content to share to your fans and followers? Have you considered Reddit as a source for valuable content? Using Reddit will reveal unique and interesting content that helps you stand out from the crowd. In this post you’ll discover how to use Reddit for content curation and inspiration. #1: Find [...]

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- Your Guide to the Social Media Jungle



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How to Generate Leads With Social Media Quizzes

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Do you want to generate more leads? Have you considered using social media quizzes to connect with prospects? Quizzes are a great way to engage your audience, gather feedback and build your email list. In this article you’ll discover how to create social media quizzes that generate leads. #1: Establish a Goal A successful quiz [...]

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- Your Guide to the Social Media Jungle



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Monday, January 4, 2016

Facebook Live: What Marketers Need to Know

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Have you heard of Facebook Live video? Do you want to use Facebook Live for business? Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing. In this article you’ll discover how to broadcast with Facebook Live and use Live video in your marketing. What Is Facebook Live? Facebook [...]

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- Your Guide to the Social Media Jungle



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How to Improve Your Pinterest Boards and Gain More Followers

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Are you struggling to grow your Pinterest following? Are your Pinterest boards performing? Adding the right types of boards to your Pinterest profile will help increase your visibility and followers. In this article you’ll discover how to create Pinterest boards people want to follow. #1: Stay Relevant With Evergreen Content Boards with evergreen content are important [...]

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- Your Guide to the Social Media Jungle



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Saturday, January 2, 2016

Facebook and YouTube Lead Mobile App Usage in 2015: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Tops of 2015: Digital: The Nielsen Company examined the top digital trends in 2015, including the top U.S. [...]

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- Your Guide to the Social Media Jungle



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Friday, January 1, 2016

Is Blogging Dead? Building Your Content Home on Rented Land

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Wondering what the future is for blogs? Is blogging dead? To discover what the future holds for blogging, I interview Mitch Joel and Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what [...]

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- Your Guide to the Social Media Jungle



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