Social Media Mentors

Social Media and Mobile Marketing News For Small Businesses.

Thursday, January 31, 2013

Natcher Elementary Using QR Codes In Library

We then create a bar code to put on the back of the book and so when students scan the bar code you will hear the persons voice," says student Carly Miller. That bar code is a QR code. To get students even more enthused about a book a simple scan may ...

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Mosaic QR codes boost tourism in Rio de Janeiro






Officials in Rio de Janeiro have begun embedding quick response (QR) codes into pavements to guide tourists around the city. The black and white codes are being built with the same stones used to decorate the pavements with more traditional mosaic ...

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BBC News





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Rio de Janeiro installs QR codes for tourists

Rio de Janeiro is mixing technology with tradition to provide tourists information about the city by embedding bar codes into the black and white mosaic si.

skift.com/.../rio-de-janeiro-installs-qr-codes-to-help-visitors-na...



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Sidewalk QR Codes Provide Tourist Information - PSFK

In Rio De Janeiro, codes made up of black and white tiles have ...

www.psfk.com/2013/01/sidewalk-qr-codes.html



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QR codes with nearly invisible design created by Visulead






The popularity of QR codes among marketers and smartphone users is rapidly growing due to their cost effectiveness and because they can be scanned by these very common mobile devices. However, the actual appearance of the barcodes is relatively ...

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QR Code Press





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Natcher Elementary Using QR Codes In Library

QR codes, similar to what many of us see on coupons and on television, are now being placed on the back of each library book. So far 300 books have been applied with this new technology but there are still thousands to go. Kids are being encouraged to ...

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Largest human QR code in the world built with umbrellas on a course

The largest human QR code in the world has been constructed and its backdrop is the Mission Hills Resort golf course in Shenzen, China. According to this article 2,000 employees of the resort gathered together on one of their fairways to build the code.

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Mosaic QR codes boost tourism in Rio de Janeiro






The city plans to install 30 of the codes at beaches and historic sites. The codes offer tourists more information about the most visited spots such as Ipanema beach. QR codes were first designed for the automotive industry in Japan in 1994 but in ...

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BBC News





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Wednesday, January 30, 2013

QR code made out of umbrellas breaks world record






Biggest human QR code Mission Hills China The largest human barcode was formed by 2,000 people at the Mission Hills luxury golf and spa resort. On the grounds of the largest golf facility in the world, Mission Hills Shenzhen, in China, the 2,000 ...

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QR Code Press





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QR Codes Embedded On Brazilian Sidewalks






sidewalk qr codes QR Codes Embedded On Brazilian Sidewalks We have seen our fair share of creative QR code use in the past, but this time around, another innovative use has been spotted on the traditional mosaic sidewalks of Rio De Janeiro in Brazil.

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Ubergizmo





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Chinese golf resort tees off with world's largest human QR code

A gigantic QR code took form in China a couple of days ago. Mission Hills China trumpets the accomplishment with the headline, "World's Largest Golf Club & Spa Resort Creates the World's Biggest QR Code." Sounds like someone is obsessed with being ...

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New guidelines for QR code use in bill payment released by NACHA

NACHA — The Electronic Payments Association's Council for Electronic Billing and Payment has released new guidelines regarding QR code used for bill payment purposes. The guidelines were developed and finalized by the group with input from industry ...

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Augmented reality: QR codes on steroids






Have you heard of augmented reality? Augmented reality (AR) is kind of like a QR code on steroids. I have to admit, prior to yesterday I'd never heard of it but this technology has been out there for a few years. Last year, Esquire magazine published ...

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Mother Nature Network (blog)





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QR codes get new standards in mobile commerce






QR codes have long been powerful marketing tools for advertisers looking to engage mobile consumers. The codes have been growing beyond the boundaries of marketing, however, and have been entering the realm of mobile commerce. QR codes are ...

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QR Code Press





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Tuesday, January 29, 2013

NACHA council issues guidelines for QR code use in bill payment

ATM operators who offer bill payment at their machines — or plan to — should take note of newly released guidelines for the use of QR codes for bill payment purposes. The guidelines were developed by NACHA — The Electronic Payments Association's ...

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US Ahead of Western Europe in QR Code Usage - eMarketer

In a study of 18- to 34-year-olds across several countries, US residents were the most likely to have scanned a QR code, and residents of France the least likely.

www.emarketer.com/Article/US-Ahead-of...QR.../1009631



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Visualead – A Better Looking QR Code - AppNewser






Few technologies linger in perpetual potential like QR codes, and Visualead hopes to change ...

www.mediabistro.com/.../visualead-a-better-looking-qr-code_...





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Crafty QR code mosaics captivate Brazilian tourists






On buildings, coins and even clothes, QR codes have invaded just about every possible space — sometimes with questionable utility. New QR codes popping up in Brazil might actually be useful while blending in with their surroundings. Black and white ...

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DVICE





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QR Code mosaics line Brazilian streets

The city began installing a series of QR code patterns onto its pavements on Friday 25 January in preparation for the 2016 Olympics, starting at Arpoador by Ipanema Beach. Keeping in line with the traditional black and white mosaic tiles that already ...

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NACHA council issues guidelines for QR code use in bill payment

ATM operators who offer, or plan to offer bill payment at the terminal should take note of newly released guidelines for the use of QR codes used for bill payment purposes. The guidelines were developed by NACHA — The Electronic Payments Association's ...

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Monday, January 28, 2013

Xsync Mobile File Sharing to All Smartphones with QR Codes






Now, anybody with any type of smartphone, using any QR code reader on the market, can scan the QR code on your phone and instantly receive your file or files. The only exception is when sending money, both sender and receiver must use Xsync, which is ...

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QR Code Press





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Walk on this: QR codes finally end up where they belong

Finally, the QR code is closer to where it belongs: in the ground. The technology just has not proven itself to be the cure-all that many have been touting it as for years. According to a comScore report, 1 in 3 QR scanners are in the $100k+ income ...

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Why McDonald's Use Of QR Codes To Find Nutritional Info Is Brilliant

There's a whole bunch of discussion this week about McDonald's adopting QR codes on their bags for customers to scan in order to access nutritional ...

thefuturebuzz.com/.../why-mcdonalds-use-of-qr-codes-to-find...



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Stunning QR Code Designs from 2012 | Design Web Kit

During 2012 I've seen QR codes being taken to a whole new level, they are no longer just those dull black and white squares, they are often really attractive and do a good job of drawing you in and making you want to actually scan the QR ...

Design Web Kit



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US Ahead of Western Europe in QR Code Usage

28/01/2013 04:17 (12:16 minutes ago). The FINANCIAL -- A recent study of QR code usage among consumers in the US, UK, Germany and France found that Americans were the most likely to have used the technology.

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Walk on this: QR codes finally end up where they belong

Long used as part of sponsorship activations at events, cities are now getting in on the game to promote their locales. First, Taiwan brought together a massive amount of people to form a giant QR code. Now, Rio de Janeiro has employed artisans to ...

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Rio De Janeiro Embeds QR Codes Into Sidewalks So Tourists Won't Get Lost






The city installed its first QR code Friday at Arpoador, the massive boulder that separates Copacabana and Ipanema beaches. Pavers embedded the barcode into the sidewalk just like the decorative waves and fish nearby, and it can be scanned by anyone ...

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International Business Times





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Largest Human QR Code: Mission Hills China sets world record






SHENZHEN, China -- Some 2,000 employees of luxury golf and spa resort Mission Hills came together to form a gigantic real life QR Code by staff carrying umbrellas, in an effort to promote eco-tourism to the world and to make sustainable tourism a ...

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World Record Academy





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Israeli Startup Unveils Almost Invisible QR Code

An Israeli startup has developed technology that “fades” the look of a standard QR code no doubt much to the relief of designers. The QR code was developed by Toyota-subsidiary Denso in the 1990s as a means of tracking automotive manufacture.

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Weave QR codes into the fabric of your PR strategy | Blog | Microsoft ...

How designers use QR codes in the retail, fashion industry. Why QR codes are important for retailers and marketers.

tag.microsoft.com/.../weave_qr_codes_into_the_fabric_of_yo...



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Sunday, January 27, 2013

Produce grower using QR codes to connect with shoppers

Instead, they turned to available technology, choosing to use quick read codes, more commonly known are QR codes or QRCs. This winter the produce grower, which has a cooler in Yuma, put the code graphic on packages of its Field Fresh Lettuce line, ...

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Qr code | Flickr - Photo Sharing!

Qr code. ... Grab the link. Here's a link to this photo. Just copy and paste! show short URL. Grab the HTML/BBCode. Copy and paste the code below: ...

www.flickr.com/photos/damianibbs/8418888062/



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Nacha issues guidelines for use of QR codes in bill payment

US electronic payments association Nacha's Council for Electronic Billing and Payment (CEBP) has issued final guidelines for the use of Quick Response (QR) codes in consumer bill payment. Specifically, the QR encoding for Consumer Bill Pay Guidelines ...

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Saturday, January 26, 2013

Rio de Janeiro installs QR codes to “help” visitors navigate city sidewalks

Skift Take. QR codes are great for one thing in travel: making money for the people who sell them to unsavvy destinations and hotels who don't know enough about technology to know that nobody cares to use QR codes. -Jason Clampet. Associated Press ...

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QR codes employed by German Maestro for consumer education






German Maestro took the opportunity at CES to unveil a new program that has been created to assist retailers with more appealing and practical consumer education through the use of QR codes.

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QR Code Press





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Rio de Janeiro puts QR codes in its mosaic pavements






The first two-dimensional bar codes, or QR codes, as they're known, were installed on Friday at Arpoador, a massive boulder that rises at the end of Ipanema beach. The image was built into the pavement with the same black and white stones that decorate ...

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Telegraph.co.uk





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The QR Code From Ipanema






Rio de Janeiro is using QR Code mosaics in sidewalks to provide tourist information in 30 locations throughout the city, including the famous walkways overlooking Copacabana and Ipanema beach. The QR Codes resolve to a mobile site providing ...

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2d-code





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Visualead Releases Attractive New 'Visual QR Code' Design

Visualead is taking a step toward killing off ugly QR codes with the launch of a new semi-transparent design.

The Next Web



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QR codes and their best use is catching on






Mobile marketers are beginning to realize that there are certain ways to use QR codes that will be entirely uninteresting to consumers, or that will draw interest but be virtually impossible to use. A growing number of marketers who use these barcodes ...

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QR Code Press





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Friday, January 25, 2013

Visualead aims to kill off ugly QR codes with its new almost invisible design






I can think of few things in technology as widely detested as the QR code. Israeli startup Visualead understands that problem and is looking to make them more palatable with the release of a new revision to its visual QR code standard. Visualead says ...

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The Next Web





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Brazil: bar codes on sidewalks give tourist info






Associated Press/Silvia Izquierdo - A two-dimensional bar code, or QR code, as they're known, made from black and white stones covers a sidewalk near the beach in Rio de Janeiro, Brazil, Friday, Jan. 25, 2013. …more The QR codes are being placed at ...

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Yahoo! News (blog)





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McDonald's turns to QR codes to share nutritional data

Wondering how many calories are in that Big Mac? Or how much sodium is in a small fry? McDonald's is now making it easier for customers to look up nutritional information by using QR codes on its carry-out packaging, Orlando Sentinel reports.

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How QR Code Marketing Helps Find Missing Children






Missing Children Argentina receives an average of 3 calls a day from people reporting missing ...

www.creativeguerrillamarketing.com/.../how-qr-code-marketi...





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Leveraging QR Codes or NFC

There is a palpable buzz surrounding NFC (Near Field Communication) in the market place today on the same level of what QR codes used to be a year or so ...

blogs.opentext.com/vca/.../Leveraging_QR_Codes_or_NFC



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Should luxury marketers move on from QR codes? - Luxury Daily ...

Should luxury marketers move on from QR codes? Luxury marketers are increasing their mobile savvy through touch points such as bar codes and digital watermarks, but are QR codes effective for the luxury sector or should marketers move ...

Mobile Commerce Daily



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Five Reasons I Love Using QR Codes in My Classroom | Edutopia

Teacher and blogger Monica Burns enumerates the benefits of using QR codes in her 1:1 classroom.

Edutopia - Comments



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Nacha issues final guidelines on QR codes in bill payments

The goal of the guideines is to establish a single QR code format that can be printed on a paper bill and scanned by the consumer's mobile phone using a biller, mobile banking or generic QR code reader. In this way, billers and service providers can ...

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McDonald's turns to QR codes to share nutritional data

Now customers can use their smartphones to scan the QR codes that are printed on the bags and cups for facts about their food. The QR code is in addition to the nutritional information McDonald's currently prints on brochures, tray liners and more as ...

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Thursday, January 24, 2013

QR codes used in Argentina to find missing kids






Barcodes help missing children to be found in Buenos Aires. An organization in Argentina has seen the opportunity presented by QR codes and has chosen to take advantage of the technology to assist them in reaching their goals more effectively.

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QR Code Press





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German Maestro Introduces QR Codes to Enhance Retail Experience

Once again at CES, German Maestro introduced a program designed to help retailers. Last year German Maestro introduced the "Ask Me" retail program to help sales people educate consumers. This year, the company is using QR codes and video so ...

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Researchers develop QR codes to aid in reduction of adverse drug events

While QR codes, to date, have been used sparingly by healthcare professionals for clinical purposes, researchers from the Medical University of Vienna (Austria) and Vienna University of Technology believe they could change that narrative. They describe ...

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Five Reasons I Love Using QR Codes in My Classroom | Edutopia

Teacher and blogger Monica Burns enumerates the benefits of using QR codes in her 1:1 classroom.

www.edutopia.org/.../using-qr-codes-in-classroom-monica-bur...



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Airline QR Code Scavenger Hunt






If you are a Tourism Bureau this may be a fun idea worth thinking about. SunExpress (jointly owned by Turkish Airlines and Lufthansa) is running a QR Code scavenger hunt in Istanbul (images below). Under the title “Crack the Code” the QR Code posters ...

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2d-code





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QR codes used in Argentina to find missing kids






At the moment, QR codes from this organization can be found in spaces such as parks and other areas where parents will bring their children to play in Buenos Aires. This technique takes advantage of the fact that these barcodes are becoming far more ...

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QR Code Press





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Garden Retail technology - Cracking the QR code

QR codes are like barcodes that can be scanned by simply pointing a smartphone, such as an iPhone, BlackBerry or Android, over the QR symbol. The phone should have a QR reader installed — these can be downloaded for free from the phone's app store.

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Wednesday, January 23, 2013

Chevy turns Volt into a commercial on wheels with bite-sized QR code sticker

QR codes by and large are pretty lame. By the time you whip out your phone, open the app, and snap your pic, the desire to learn what's hidden beneath those cryptic squares and dots has all but escaped you. Nevertheless, there are occasions when the ...

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What you couldn't have known about QR codes (until yesterday)






Know who'll see your QR code. While millions of Americans use smartphones, some use them more than others. Proportionately, about twice as many Millennials, age 18 to 29, own smartphones (66 percent) as their parents' generation (34 percent), age 50 to ...

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Examiner.com





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To Nutrition Facts With QR

McDonald's is launching a new global packaging design that incorporates QR codes to give consumers nutritional information about their food. It is the latest brand to promote informed decisions about health, as Coca-Cola made headlines last week for an ...

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McDonald's Goes Interactive With QR Codes

​OAK BRIDGE, Ill. – Now customers can view the nutritional value of any McDonald's food or beverage item with a quick scan of a QR code, Nation's Restaurant News reports. The rollout of the new packaging started this week and will expand to ...

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Short On Chevy Volt Knowledge? QR Code Sticker Can Help

New technology is brilliant. Just look at smartphones, for example--the world's information in the palm of your hands, with the ability to talk, text and take photos when the mood takes you. Or the Chevrolet Volt--38 miles of electric range, with ...

Green Car Reports



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With QR code sticker, Chevy Volt engages strangers

There are already official QR code stickers on 2013 model cars, thanks to a rule from the US Environmental Protection Agency and Department of.

AutoblogGreen



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McDonald's adopts QR codes






McDonald's is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald's has taken ...

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QR Code Press





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Tuesday, January 22, 2013

The Three E's of QR Codes






QR Codes often get a bad rap, mainly because they are misused. Marketers like to write articles claiming that QR Codes are bad, useless or even dead. But, here's the thing – if we went by these types of arguments, we wouldn't use any of the marketing ...

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Business 2 Community





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Demystifying The QR Code | Visual.ly

We have put this Infographic together to help demystify the complexity of these visual matrices. Infographics really come in handy when you want to hi.

visual.ly/demystifying-qr-code



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Short On Chevy Volt Knowledge? QR Code Sticker...

The trouble is, while most people know the benefits of smartphones, the benefits of cars like the Volt are less clear--and GM is fixing this with the aid of handy QR codes--for those ever-useful smartphones. You may be familiar with QR codes, even if ...

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McDonald's Adds QR Codes To Packaging For Nutritional Information

McDonald's is unveiling new packaging designs on all carry-out bags and fountain beverage cups with QR codes. This initiative is the latest step in the company's ongoing commitment to provide consumers with information to help them make informed ...

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With QR code sticker, Chevy Volt engages strangers

There are already official QR code stickers on 2013 model cars, thanks to a rule from the US Environmental Protection Agency and Department of Transportation. Chevrolet Volt owner Kevin Tofel thinks it's a smart move to address misconceptions about the ...

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QR Codes Help Locate Missing Children






Bandera Blanca Missing Children an Argentinian charity for missing children, is using QR Codes in a novel way to involve parents in helping to locate them. The QR Codes are placed in the main parks of Buenos Aires where parents bring their children to ...

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2d-code





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QR codes used by GM to share Chevy Volt information






Chevrolet QR Codes for Electric car In response to the need for answers to many questions, the auto manufacturer has gone smartphone friendly. The Chevy Volt, an electric vehicle, has been attracting a growing amount of attention since its release, so ...

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QR Code Press





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Dynotag, Designers of Industry-Leading QR Code Smart Label Solutions ...

22, 2013 /PRNewswire/ -- Dynotag, makers of innovative QR Code Smart Label products and services, announced immediate availability of its new industry-leading Instant-On White Label Program for partners and manufacturers. Dynotags on personal items ...

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Monday, January 21, 2013

QR Code Friendly - Joomla! Extensions Directory

The "QR Code Friendly" is a module that converts the displayed page url ( sef or non-sef ) on a "QR Code" using the Google Chart Tools: Infographics and ...

extensions.joomla.org/extensions/mobile/qr-code/23097



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SemaConnect Charging Stations Add Convenient QR Code Pay-by-Cell System






The mobile payment system simply allows plug-in vehicle owners to pay for charging by scanning a QR code with their smartphones. This eliminates the need to swipe a credit card or to call customer support to submit payment information over the phone.

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PluginCars.com





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QR codes applied to new McDonald's packaging






The QR codes are the company's response to the desire that consumers have expressed to be able to access nutrition information quickly and easily. According to the chief brand officer of McDonald's, Kevin Newell, “Customers tell us they want to know ...

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QR Code Press





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QR Code Generator

Generate your own QR code using this free online tool. This generator tool creates a QR barcode image for download.

www.textfixer.com/html/qr-code-generator.php



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What is QR code marketing? | Pitney Bowes

QR code marketing uses quick-response codes to deliver coupons and other information to smartphone users. Learn how to use QR code marketing for your ...

www.pb.com/smb/qr-codes/marketing



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android - Scan a QRCode into a browser with phone's username to ...

Is it possible to pass the phone's username or email when reading a qrcode ... Not directly. A QR-Code is a static Path (URL, ...), you can't add User Specific ...

stackoverflow.com/.../scan-a-qrcode-into-a-browser-with-pho...



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Sunday, January 20, 2013

The Three QR Code Maxims






I have three QR Code maxims that I sometimes need to recite when a client runs an idea past me for a new QR Code campaign. I have reproduced them here to help anyone who is considering using a QR Code for their business. Before you proceed with ...

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2d-code





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Code for success

Through scanning the QR code and entering an account name and password via an app on the smartphone, consumers can purchase products or services, or get access to more information about them or even a discount coupon. The QR code was first ...

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Saturday, January 19, 2013

QR codes used in interesting way by Catholic Health Association






The Catholic Health Association has come up with a new and unique configuration for using QR codes, and implemented it at its 2012 Catholic Health Assembly, successfully saving both time and money, while making things more convenient for its attendees.

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QR Code Press





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In Wales, QR codes offer info to explain unexpected gravestones ...

The HiPoints system in Wales is helping passersby to learn more about confusing Canadian gravestones at St Margaret's Church, Bodelwyddan, using QR code ...

www.springwise.com/.../in-wales-qr-codes-offer-info-explain-...



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QR Code Generator - Laravel Bundles

This bundle will allow you to easily generate QR code images. The draw function will output an html QR code image; however, this bundle can easily be ...

bundles.laravel.com/bundle/qr



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Friday, January 18, 2013

GM turns to QR codes and smartphones for Chevy Volt info






Although I like the idea of the cards, the QR code sticker is a smart move on GM's part to address misconceptions about the car with its large battery and gas generator. Instead of scanning the QR code and simply being taken to the Volt's website, the ...

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GigaOM





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QR codes give Seoul sidewalks Gangnam Style






The QR codes are made out of faux marble. Eight of them have been positioned into the sidewalk in various parts of the Gangnam district of the city. They have been selected to help smartphone and tablet using tourists to be able to discover more about ...

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QR Code Press





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More than 1 in 4 young mobile users scan QR codes

Mobile users in North America and Europe are increasingly scanning QR codes with their devices, according to new research released by Pitney Bowes. Research from Nellymoser reveals mobile action codes in print magazines deliver a better response rate ...

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Thursday, January 17, 2013

9 Reasons QR Codes are Bad for Your Brand | Social Media Today

The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as ...

Social Media Today - The world's...



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QR codes demonstrate considerable success in Pitney Bowes research






There were 5,000 consumer participants in the study, which reported that there is an average use of QR codes of 15 percent among all age groups. Moreover, among those within the age group of 18 to 34 years old, 27 percent said that they had used their ...

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QR Code Press





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GM turns to QR codes and smartphones for Chevy Volt info






Instead of scanning the QR code and simply being taken to the Volt's website, the code points to a phone-friendly YouTube video showing how the Volt works. The video quality is only 360p resolution so it's not going to eat up gobs of mobile broadband data.

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GigaOM





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