How to Use LinkedIn Publisher Statistics to Refine Your Marketing

Do you use LinkedIn Publisher? Want to get deeper engagement from your posts? LinkedIn Publisher now offers the ability to review stats for your published posts, which helps you refine messaging, target the right audience and directly engage with the people who interact with you. In this article I’ll share how to access LinkedIn Publisher statistics […]

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7 Ways to Track Your Social Media Marketing Activities

Are you tracking your social media marketing results? Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. In this article you’ll discover seven ways to track metrics and improve your social media marketing. […]

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5 Facebook Advertising Tools That Save Time and Improve Your ROI

Do you advertise on Facebook? Looking for more efficient ways to manage your campaigns? Facebook ad tools can make a world of difference in the amount of time, effort and money you spend on your ad campaigns. In this article you’ll discover five Facebook advertising tools that save you time and boost your return on […]

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How to Craft Instagram Posts That Drive Sales

Do you use Instagram to promote your products and services? Interested in ways to drive sales with your posts? A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and […]

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Snapchat Native Video Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Launches Native Video Ads: Snapchat’s new native video ad product, 3V, is “built from the ground up […]

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Facebook Groups: How to Nurture a Community on Facebook

Do you have a Facebook group for your community? Are you considering starting a Facebook group? To learn how to use a Facebook group to build a loyal community that helps your business, I interview Jared Easley. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media […]

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How to Use Facebook Custom Audiences for Increased Reach

Looking for new ways to reach people on Facebook? Have you explored custom audiences? Facebook custom audiences provide many ways to increase your chance of getting your content in front of the right people. In this article I’ll share how to use Facebook custom audiences to increase visibility and reach. #1: Upsell Products and Services […]

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Win Free Membership in Social Media Marketing Society

Want to win a free membership in the Social Media Marketing Society? Social Media Examiner has launched an exclusive new membership community designed to keep marketers like you on the leading edge of social media. And we’ve come up with two fun ways for you to get involved. First, what is the Society? The Social Media Marketing […]

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11 Ways to Optimize Your LinkedIn Profile for More Exposure

Are you getting the most out of your LinkedIn personal profile? Interested in ways to drive traffic to your website? LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business. In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but […]

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5 Unusual Tips to Improve Your SEO With Social Media

Do you want to rank higher in search engines? Interested in ways to use your social accounts to improve your SEO? Social media has a significant impact on your search results, and a strong social presence can boost your search rankings. In this article you’ll discover five ways to use social media to improve your […]

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How to Launch Your Product Using Facebook

Are you launching a new product or service? Want to create buzz and get the word out to the right people? Facebook is a great way to promote the launch of a product or service and generate excitement. To be successful, you need to plan your content, write your posts and make good use of […]

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How to Build a Blogging Team

Are you struggling to publish regularly to your blog? Have you thought about bringing in other writers? With a team of bloggers, you can share the workload and keep your blog updated with fresh content. In this article you’ll discover how to set up and support a blogging team for your business. Why a Team? […]

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Pinterest Search Gets Smarter: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces Smarter Search Features: Pinterest is “rolling out a couple changes to search that will make it […]

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Facebook Growth: How to Create Huge Facebook Communities Without Advertising

Wondering how to grow your Facebook following without resorting to paid advertising? Want to discover the secrets to getting more fans and driving them to your blog? To learn how one marketer has built several massive Facebook communities, all through organic growth, I interview Collin Cottrell. More About This Show The Social Media Marketing podcast […]

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How to Get Results From Facebook Ads on a Budget

Are you using Facebook ads effectively for your business? Do you want to get results without spending a lot of money? By selecting a well-targeted audience with your Facebook ads, you can reach your goals without breaking the bank. In this article I’ll show you how to set up your Facebook ads to generate big […]

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How to Create LinkedIn Ads That Generate Results For Your Business

Do you use LinkedIn to prospect for new business? Want to reach a highly targeted professional audience with your message? LinkedIn ads are an excellent way to increase visibility and generate leads. In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to […]

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Ultimate Guide to Social Media Image Sizes

Do you want your social media images to make an impact? Are you tired of your images looking fuzzy or being cut off? Your images need to be the correct size for each social channel to maintain their proportion and clarity. In this article I’ll share the official dimensions recommended for images on the top […]

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7 Ways to Use Video to Drive Traffic and Conversions

Are you using video effectively to market your business? Want to discover the best kinds of videos to make and the best times to present them? Different types of video should be used at different times to help your audience connect with your products and services. A new prospect has much different needs than an […]

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How to Use Facebook Mobile Apps for Marketing

Want to make your Facebook marketing more mobile? Curious about what you can and can’t do from your phone with Facebook apps? Facebook has a variety of mobile apps, from pages, to groups, to ads, that keep you connected while marketing on the go. In this article you’ll learn about the different capabilities of each […]

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How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher

Want to give existing content new life and greater visibility? Looking for a way to publish more often without much extra work? Use LinkedIn Publisher to consistently provide useful content for your audience, gain visibility and build your professional identity–without writing anything new! In this article you’ll discover three ways to give existing content new […]

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Facebook Place Tips: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces Place Tips for Business Pages: “Place Tips gather useful information about a business or landmark (like […]

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Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting

Are you interested in live mobile broadcasting? Have you tried Meerkat or Periscope? To learn about mobile broadcasting apps, I interview Brian Fanzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […]

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8 LinkedIn Marketing Tips From the Experts

Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. We asked social media experts for their hottest LinkedIn tips. Here’s what they had to say. #1: Learn Valuable Info From LinkedIn Publisher Stats The new LinkedIn Publisher stats […]

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How to Use Video Storytelling in Your Social Media Marketing

Do you use video on your social channels? Looking for ways to connect with your audience? Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline. In this article I’ll highlight eight ways to combine storytelling, video and social media. #1: Post Stories From […]

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12 Social Media Marketing Trends for Small Business

Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses? Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some […]

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How to Recover From a Negative Social Media Update

Has a team member ever posted something inappropriate from your social media account? Are you ready with a recovery plan? If someone wreaks havoc on your account, you need to be prepared for a worst-case scenario. In this article you’ll discover how to recover from a bad post to your social media account. #1: Determine Whether to Delete the […]

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How to Use Google+ Collections for Business

Do you share a lot of updates on Google+? Want to make it easier for followers to pick and choose their favorite topics? Google+ Collections allows you to categorize your updates by topic, which helps your followers quickly find updates for the topics they’re interested in. In this article I’ll show you 11 ways to […]

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How to Create Video Thumbnails That Boost Views

Do you want to attract more viewers to your videos? Have you thought about creating custom thumbnails? A video thumbnail works similarly to a book cover. It sells your video to potential viewers. An attractive, eye-catching thumbnail makes people more likely to click through to your video. In this article you’ll discover nine tips to […]

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Instagram Expands Ad Platform: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Expands its Advertising Platform to All Companies:  As Instagram continues to build its ad platform, it is “focused on […]

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How a Blog Launched a Movement: The Vani Hari Story

Do you have a blog? Want to use your blog to inspire change? This episode explores how a blogger followed her passion and grew a mega following in a few short years. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

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How to Boost Your YouTube Visibility

Do you have a YouTube channel for your business? Interested in ways to attract more viewers? After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content. In this article I’ll show you how to boost visibility for […]

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5 Brands on Instagram That Succeed With Influencer Marketing

Are you looking to increase your visibility on Instagram? Have you considered reaching out to influencers? Partnering with influencers increases reach, brand awareness and revenue. In this article you’ll discover five brands tapping into the power of Instagram influencers. Why Use Influencers on Instagram? With more than 300 million users, Instagram has become one of […]

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6 Ways to Use Google+ to Increase Your Visibility

Do you use Google+ for your business? Interested in ways to get more exposure? With a few simple tactics, you can extend your reach on Google+ and attract additional followers. In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results. #1: Include Key Links in Your Introduction […]

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How to Create Customized LinkedIn Backgrounds

Do you want to stand out on LinkedIn? Have you added graphics to your profile? One of the most noticeable changes on LinkedIn in recent months is the site’s transition to a more visual focus. Do you have a strong and striking visual presence using the background image on your profile page? In this article […]

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How to Create Pinterest Content That Connects: What Marketers Need To Know

Do you use Pinterest for your social media marketing? Interested in better ways to connect with your audience? People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests. In this article you’ll discover what the Pinterest community looks for and how to create pins […]

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5 Ways to Improve Your Facebook Organic Reach

Have you noticed a decline in your Facebook organic reach? Looking for ways to more effectively reach your audience? With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans. In this article I’ll show you five ways to improve your Facebook organic reach. How to […]

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