Social Media Mentors

Social Media and Mobile Marketing News For Small Businesses.

Thursday, October 18, 2012

Kraft NFC pilot delivers 12 times the engagement level of QR codes ...

Kraft recently piloted an NFC program at select grocery stores, with results showing significantly higher engagement levels compared to QR codes. For the program, RFID chips that could be read by NFC-enabled smartphones were placed in ...

Mobile Commerce Daily



via Google Alerts - qr code

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